PITTSBURGH, July 19 /PRNewswire/ -- Fans of actor and comedienne Kathy
Griffin now have a new place to turn for their daily dose of acerbic wit and
wisdom. Beginning today, the redheaded celebrity publicly reflects on the
finer points of everyday life. Consumers can enjoy her hilarious musing at a
new web site, http://www.drybuns.com, aptly named for the feat about which
Griffin is most enthusiastic ... the Heinz Trap Cap(TM), a long-awaited
solution for the watery stuff that plagues buns everywhere.
(Photo: http://www.newscom.com/cgi-bin/prnh/20000719/NYW032 )
Throughout the summer, an animated Griffin takes on the little things in
life to which everybody can relate, from the puzzling need for different sized
batteries to annoyances associated with wetting one's buns in public. Her
diatribes take the form of a series of ten mini-monologues, delivered by a
cartoon Kathy, who mimics the comedienne's signature gestures. Sure to nod in
recognition and empathy, web site visitors can download Kathy's monologues and
customized wallpaper for ever-present reminders of the humor found in life's
minutia.
Why Do Lint Screens Choose to Steal?
The web site, sponsored by Heinz Ketchup, showcases Kathy's commentary on
how obvious solutions can make life simpler. Site features include a "Kathy
Live" area where visitors can listen to and watch ten monologues that
highlight common encounters with everyday issues. Consumers will be treated
to their own "personal" comedy club as Kathy explores topics ranging from the
advantages of rush-hour traffic to the conspiracy she faces with household
appliances. In addition, her special brand of humor is available at the
"Riffin' With Griffin" section where she shares a candid point of view during
a cyber Q&A session.
Heinz Ketchup Tackles Soggy Buns and Unwelcome Squirts
The web site debut accompanies the national launch of the Heinz Trap Cap,
aimed at rescuing consumers' favorite foods from the watery stuff currently
associated with all brands of ketchup.
A naturally occurring process caused by the separation of a fruit or
vegetable's solids from its fibers, the "watery stuff" is often found in
pureed foods, such as applesauce, mustard and ketchup. Developed by Heinz
packaging engineers, the new Heinz Ketchup Trap Cap was designed in response
to consumer inquiries regarding the frustrating fluid.
The new Heinz Trap Cap utilizes a specially designed extension tube on the
interior of the cap to direct the ketchup away from the watery stuff that may
form inside ketchup bottles. As a result, the liquid run-off is trapped in a
reservoir, allowing only thick, rich Heinz Ketchup to flow onto food. The new
caps are available on all specially marked Heinz Ketchup plastic, squeeze
bottles and will replace caps currently on grocery store shelves. To identify
the new cap, consumers are encouraged to look for an embossed "57" on the new
caps.
"We were delighted to work with Kathy Griffin on this project," said
Brendan Foley, general manager of marketing for Heinz North America. "It was
up to Heinz to provide the ultimate ketchup experience, and Kathy shares a
perspective on our new Trap Cap that strikes a common chord among consumers."
How does Kathy bring the same cheekiness to the web that she displayed on
her famous sitcom? Having had experience as a "toon," performing as the voice
of "Alice" on the animated Dilbert show, Kathy reflects on minutia with the
same flair she brings to her on-stage performances.
Her latest appearances include host for the Young Hollywood Awards, an
appearance at the Community Theatre in Morristown, NJ for the opening of the
Toyota Comedy Festival hospital benefit, as well as host for MovieLine
magazine's awards show. Griffin gained notoriety for her role as the crazy
redhead Vicki in NBC's "Suddenly Susan," a caustic character that was the
perfect foil for the ever-radiant Susan, played by Brooke Shields. A native
of Chicago, Griffin moved to Los Angeles to pursue acting. She started with an
improvisational group called The Groundlings, which groomed many "Saturday
Night Live" stars. Eventually, Griffin decided to try her hand at stand-up
comedy leading to an HBO half-hour comedy special and then her own HBO
one-hour special "A Hot Cup of Talk."
With sales over US$9 billion, H. J. Heinz Company (NYSE: HNZ) is one of
the world's leading marketers of branded foods to supermarkets and
away-from-home eating establishments. Its 50 companies operate in some
200 countries, offering more than 57 hundred varieties. Among the company's
famous brands are Heinz, StarKist, Ore-Ida, 9-Lives, Weight Watchers,
Wattie's, Plasmon, Farley's, Smart Ones, The Budget Gourmet, Linda McCartney,
San Marco, Go Ahead!, Bagel Bites, John West, Petit Navire, Boston Market,
Skippy, Kibbles 'n Bits, Pounce, Wagwells, Nature's Recipe, Orlando, ABC,
Olivine and Pudliszki.
SOURCE H. J. Heinz Company
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Related links:
http://www.drybuns.com
http://www.heinz.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20000719/NYW032
PRN Photo Desk, 888-776-6555 or 201-369-3467
Company News On-Call:
http://www.prnewswire.com/comp/575757.html or fax,
800-758-5804, ext. 575757
CONTACT:
Gigi Ilkay, 212-367-6863, or
gilkay@cdbpr.com, for H. J. Heinz Company; or Deb Magness of H.
J. Heinz Company, 412-237-5806, or deb_magness@husa.com
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