Company to be Official Home and Auto Insurance Sponsor
NORTHBROOK, Ill., July 19 /PRNewswire/ -- Allstate Insurance Company and
the Olympic Properties of the United States announced today that Allstate has
signed an agreement to become the official Home and Auto Insurance sponsor for
the Salt Lake 2002 Olympic Winter Games, as well as the 2002 and 2004 U.S.
Olympic Teams.
"The Games celebrate excellence, tenacity and teamwork performed on the
world's greatest stage," said Robert S. Apatoff, senior vice president and
chief marketing officer, Allstate Insurance Company. "With a long heritage of
community involvement, Allstate and the U.S. Olympic Movement share common
values, goals and commitments. We are proud to support hard-working Americans
in achieving their dreams."
"We're pleased to have Allstate sign on as an official sponsor of the 2002
Olympic Winter Games. It's corporate support such as this that makes the Salt
Lake Games possible," added Mitt Romney, president and CEO of the Salt Lake
Organizing Committee for the Olympic Winter Games of 2002.
"Allstate has been regarded as a market leader in the Property and
Casualty insurance industry for decades," said USOC acting CEO, Scott
Blackmun. "We are proud to partner the U.S. Olympic Team and the United
States Olympic Committee with a company that is so very committed to the
success of our athletes and the Olympic Movement."
The sponsorship of the Salt Lake 2002 Games and the 2002 and 2004 U.S.
Olympic Teams are part of the company's marketing initiative designed to gain
increased visibility for its market leadership. Several gold medal Olympians,
such as Kristi Yamaguchi and Bonnie Blair are helping Allstate and its
employees launch the company's first-ever U.S. Olympic Team sponsorship.
Allstate will be the official home and auto insurance sponsor of the 2002
Games.
Allstate is expected to reveal agency and employee incentives, along with
consumer activities to leverage the sponsorship at a later date. Terms of the
sponsorship were undisclosed.
The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held
personal lines insurer. Widely known through the "You're In Good Hands With
Allstate(R)" slogan, Allstate provides insurance products to more than 14
million households and has approximately 13,000 exclusive agents in the U.S.
and Canada. Customers can access Allstate products and services through
Allstate agents, or in select states at allstate.com and 1-800-Allstate.
Encompass(SM) and Deerbrook Insurance brand property and casualty products are
sold exclusively through independent agents.
SOURCE Allstate Insurance Company
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Related links:
http://www.allstate.com
Company News On-Call:
http://www.prnewswire.com/gh/cnoc/comp/109885.html
CONTACT:
Emily Daly, Allstate Insurance Company Media
Relations, +1-847-402-5600, or Linda Luchetti of Olympic
Properties of the U.S., +1-801-212-2909
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