ST. PETERSBURG, Fla., July 19 /PRNewswire-FirstCall/ -- Catalina Marketing
International, a division of Catalina Marketing Corporation (NYSE: POS), has
announced the installation of the Catalina Marketing Network(R) into Auchan
hypermarkets in France. After a pilot experimentation with 10 stores, Auchan
has contracted to implement the installation throughout France, to all 116
stores by the end of summer.
"We were very pleased with the results achieved thus far and feel
confident we will see the same success mirrored in the rest of the chain,"
said Andre Tordjman, Director of Marketing of Auchan France. "This
partnership will allow Auchan to use the network's targeted marketing
capabilities enabling shoppers to receive relevant and valuable incentives."
The Catalina Marketing Network utilizes patented UPC-based scanner
technology to target and communicate with consumers at supermarket checkouts
based on purchase behavior. Communications may include sampling, advertising,
couponing and loyalty programs depending on retailer or brand objectives.
"We are excited that Auchan, one of the top-twelve largest retailers
worldwide, has agreed to take advantage of our targeted marketing
capabilities," said Thomas Wolf, President of Catalina Marketing France. "Our
consumer insight skills, coupled with the deployment of the Catalina in-store
printer platform, will help Auchan market more effectively."
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) provides a wide range of strategic targeted
marketing solutions for consumer goods companies and retailers. The targeted
marketing services of the company are provided by interrelated operating
groups that strive to influence purchase behavior of consumers wherever and
whenever they make purchase decisions. Through these operating groups,
Catalina Marketing Corporation is able to reach consumers internationally and
domestically -- in-store, using incentives, loyalty programs, sampling and
advertising messages; at-home, through direct mailings; and online.
Personally-identifiable data that may be collected from the company's targeted
marketing programs, as well as its research programs, will not be sold or
given to any outside party without the express permission of the consumer.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catmktg.com
Company News On-Call:
http://www.prnewswire.com/gh/cnoc/comp/113439.html
CONTACT:
Rachel Keener of Catalina Marketing
Corporation, +1-727-579-5224, or
rachel.keener@catlinamarketing.com
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