BURGER KING Restaurants in the Country Serve More Than 1.5 Million Guests
MIAMI, July 19 /PRNewswire/ -- Burger King Corporation today announced the
opening of its first freestanding BURGER KING(R) restaurant in Sao Paulo,
Brazil. The new restaurant marks the Company's fifth opening since BURGER KING
entered the country in November 2004.
(Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO )
The restaurant features seating capacity for up to 260 people; it has both
covered and open-air parking, an outdoor patio, as well as a mezzanine and
private party room. Located on one of the busiest corners in the city, the
restaurant will be open late on most evenings to accommodate those who
frequent neighbouring nightspots.
The BURGER KING brand has achieved exceptional results in Brazil, in most
cases meeting or exceeding its projections since opening its first restaurant
last year. Already, more than 1.5 million guests have been served in its four
food-court outlets, which are located in popular malls throughout Sao Paulo.
"Clearly, Brazilians have embraced the BURGER KING brand, its fire-grilled
burgers and HAVE IT YOUR WAY(R) heritage, which set us apart from our
competitors," said Julio Ramirez, president, Latin America/Caribbean Region
for Burger King Corporation. "We are tremendously grateful to those guests
who have given us their business and are looking forward to growing throughout
Brazil."
Burger King Corporation and BGK do Brasil, the franchisee consortium that
holds the right to franchise BURGER KING restaurants in the state of Sao
Paulo, will continue expansion plans by opening more restaurants in Sao Paulo.
"With this fifth restaurant opening, we will meet the great demand Brazilians
have demonstrated for the BURGER KING brand," said Luiz Eduardo Batalha,
president of BGK do Brasil.
About Burger King Corporation
The BURGER KING(R) system operates more than 11,000 restaurants in more
than 60 countries and territories worldwide. Approximately 90 percent of
BURGER KING restaurants are owned and operated by independent franchisees,
many of them family-owned operations that have been in business for decades.
Burger King Holdings Inc., the parent company, is private and independently
owned by an equity sponsor group comprised of Texas Pacific Group, Bain
Capital and Goldman Sachs Capital Partners. To learn more about BURGER KING,
please visit the company's Web site at http://www.burgerking.com .
SOURCE Burger King Corporation
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Related links:
http://www.burgerking.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Company News On-Call:
http://www.prnewswire.com/comp/124650.html
CONTACT:
Laina Kawass, +1-305-378-7887, or
lkawass@whopper.com, or Elizabeth Ninomiya, +1-305-378-3677, or
eninomiya@whopper.com, both of Burger King Corporation
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