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Harley-Davidson Announces 2007 Second Quarter Results

                     2008 Model Motorcycles Introduced

    MILWAUKEE, July 19 /PRNewswire-FirstCall/ -- Harley-Davidson, Inc.
(NYSE: HOG) today announced its results for the second quarter ended July
1, 2007. Revenue for the quarter was $1.62 billion compared to $1.38
billion in the year ago quarter, a 17.7 percent increase. Net income for
the quarter was $290.5 million compared to $243.4 million, an increase of
19.3 percent over the second quarter of 2006. Second quarter diluted
earnings per share (EPS) were $1.14, a 25.3 percent increase compared to
last year's $0.91. During the second quarter the Company repurchased $429.9
million of its common stock.
    "During the second quarter, we shipped 95,117 Harley-Davidson(R)
motorcycles to our dealers around the world, driving strong financial
results," said Jim Ziemer, Chief Executive Officer of Harley-Davidson, Inc.
"On the retail side of the business, our dealers' sales were down 1.2
percent worldwide during the quarter, with U.S. dealers' sales down 5.5
percent and international retail sales growing at double digit rates.
Retail sales in every major country in Europe were up during the quarter,
resulting in 13.7 percent growth in total European sales. Japan, Canada,
and all other international markets grew at a combined rate of 13.4
percent," he said.
    "Last week at our annual dealer meeting in Nashville, Tennessee, we
introduced our new line of 2008 models including the spectacular, limited
edition 105th Anniversary motorcycles. A new Dyna Fat Bob(TM) motorcycle,
along with the ground-breaking new Rocker(TM) and the Rocker(TM) C models,
completely redefine the custom motorcycle category. And to top that off, we
unveiled significant new features for our touring motorcycles, a major
power increase for the VRSC(TM) models, and the first liquid-cooled
Buell(R) motorcycle, the 1125R. Products like these reaffirm our
heavyweight category leadership," said Ziemer.
    The Company expects to ship between 91,000 and 95,000 Harley-Davidson
motorcycles during the third quarter of 2007. For the full year of 2007,
Harley-Davidson continues to expect EPS growth in the range of 4 - 6
percent compared to 2006 based on moderate revenue growth, lower operating
margin, and the benefits of our strong free cash flow. Looking ahead to
2008 and 2009, the Company expects solid revenue growth, operating margin
improvement and the continued benefits of strong free cash flow to drive
EPS growth in the range of 11 - 17 percent.
    "While we remain comfortable with this guidance, U.S. retail sales of
Harley-Davidson motorcycles in the first half of the year have not met our
expectations. As a result, we will continue to closely monitor the retail
environment and regularly assess our planned wholesale shipments throughout
the remainder of 2007," said Ziemer.
    Motorcycles and Related Products Segment - Second Quarter Results
    Revenue from Harley-Davidson motorcycles was $1.25 billion, an increase
of $226.4 million or 22.0 percent versus the same period last year.
Shipments of Harley-Davidson motorcycles totaled 95,117 units, an increase
of 15,321 units or 19.2 percent compared to last year's second quarter.
    Revenue from Parts and Accessories (P&A), which consists of Genuine
Motor Parts and Genuine Motor Accessories, totaled $263.4 million, an
increase of $11.7 million or 4.6 percent over the year-ago quarter. Revenue
from General Merchandise, which consists of MotorClothes(R) apparel and
collectibles, totaled $72.7 million, an increase of $5.6 million or 8.4
percent over the year-ago quarter.
    Gross margin for the second quarter of 2007 was 37.4 percent of revenue
compared to 37.5 percent for the second quarter last year. Second quarter
operating margin increased to 23.8 percent from 23.6 percent in the second
quarter of 2006.
    Motorcycle Retail Sales Data
    During the second quarter, worldwide retail sales of Harley-Davidson
motorcycles decreased 1.2 percent compared to the prior year second
quarter. In the U.S., retail sales of Harley-Davidson motorcycles decreased
5.5 percent for the quarter. The heavyweight motorcycle market in the U.S.
decreased 6.2 percent for the same period. Retail sales of Harley-Davidson
motorcycles grew 13.6 percent in international markets during the second
quarter of 2007 compared to the second quarter of 2006. Second quarter
retail sales increased 13.7 percent in Europe; Canada was up 9.9 percent;
and Japan was up 5.2 percent. All other international markets combined were
up 27.4 percent.
    Data is listed in the accompanying tables.
    Financial Services Segment
    Harley-Davidson Financial Services (HDFS) reported second quarter
operating income of $65.2 million, an increase of $9.0 million or 15.9
percent compared to the year-ago quarter. The increase is primarily due to
a higher securitization gain, increased net interest income and growth in
fee income.
    Income Tax Rate
    The Company's second quarter effective income tax rate was 35.5 percent
compared to 36.0 percent in the same quarter last year. This decrease
primarily reflects the reinstatement of the federal research and
development tax credit.
    Harley-Davidson, Inc. - Six Month Results
    For the first six months of 2007, revenue totaled $2.80 billion, a 5.1
percent increase over the year-ago period. Earnings per share were $1.89,
an increase of 6.8 percent compared to the same period last year.
    Through the first six months of this year, shipments of Harley-Davidson
motorcycles were 162,878 units, a 2.2 percent increase compared to last
year's 159,302 units. Harley-Davidson motorcycle revenue was $2.15 billion,
up 5.4 percent compared to last year's $2.04 billion. P&A revenue totaled
$451.6 million, a 3.9 percent increase over last year's $434.7 million.
General Merchandise revenue totaled $148.8 million, a 9.7 percent increase
compared to $135.6 million during the same period in 2006.
    HDFS operating income was $124.1 million, a 15.1 percent increase over
last year's $107.9 million.
    Cash Flow
    Cash and marketable securities totaled $723.4 million as of July 1,
2007. Cash flow from operations was $1.06 billion, and capital expenditures
were $86.0 million during the first six months of 2007. For the full year
of 2007, capital expenditures are expected to be between $300 million and
$325 million.
    Stock Repurchase
    The Company repurchased 6.7 million shares of its common stock at a
cost of $429.9 million during the second quarter of 2007. On July 1, 2007,
the Company had 251.2 million shares of common stock outstanding.
    As of July 1, 2007, there are 15.2 million shares remaining on a board-
approved share repurchase authorization. An additional board-approved share
repurchase authorization is in place to offset option exercises.
    Company Background
    Harley-Davidson, Inc. is the parent company for the group of companies
doing business as Harley-Davidson Motor Company, Buell Motorcycle Company
and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the
only major U.S.-based motorcycle manufacturer, produces heavyweight
motorcycles and offers a complete line of motorcycle parts, accessories,
apparel, and general merchandise. Buell Motorcycle Company produces sport
motorcycles. Harley- Davidson Financial Services provides wholesale and
retail financing and insurance programs to Harley-Davidson dealers and
their retail customers.
    Forward-Looking Statements
    The Company intends that certain matters discussed in this release are
"forward-looking statements" intended to qualify for the safe harbor from
liability established by the Private Securities Litigation Reform Act of
1995. These forward-looking statements can generally be identified as such
because the context of the statement will include words such as the Company
"believes," "anticipates," "expects," "plans," or "estimates" or words of
similar meaning. Similarly, statements that describe future plans,
objectives, outlooks, targets, guidance or goals are also forward-looking
statements. Such forward-looking statements are subject to certain risks
and uncertainties that could cause actual results to differ materially from
those anticipated as of the date of this release. Certain of such risks and
uncertainties are described below. Shareholders, potential investors, and
other readers are urged to consider these factors in evaluating the
forward- looking statements and cautioned not to place undue reliance on
such forward- looking statements. The forward-looking statements included
in this release are only made as of the date of this release, and the
Company disclaims any obligation to publicly update such forward-looking
statements to reflect subsequent events or circumstances.
    The Company's ability to meet the targets and expectations noted
depends upon, among other factors, the Company's ability to (i) continue to
realize production efficiencies at its production facilities and manage
operating costs including materials, labor and overhead, (ii) manage
production capacity and production changes, (iii) manage supply chain
issues, (iv) provide products, services and experiences that are successful
in the marketplace, (v) develop and implement sales and marketing plans
that retain existing retail customers and attract new retail customers in
an increasingly competitive marketplace, (vi) sell all of its motorcycles
and related products and services to its independent dealers and
distributors, (vii) continue to develop the capabilities of its distributor
and dealer network, (viii) manage changes and prepare for requirements in
legislative and regulatory environments for its products, services and
operations, (ix) adjust to fluctuations in foreign currency exchange rates,
interest rates and commodity prices, (x) manage regional and worldwide
demographic trends and economic and political conditions, including
healthcare inflation, pension reform and tax changes, (xi) manage the
credit quality and recovery rates of HDFS's loan portfolio, (xii) retain
and attract talented employees, (xiii) detect any defects in our
motorcycles to minimize delays in new model launches, recall campaigns,
increased warranty costs or litigation and (xiv) implement and manage
enterprise-wide information technology solutions and secure data contained
in those systems. In addition, the Company could experience delays or
disruptions in its operations as a result of work stoppages, strikes,
natural causes, terrorism or other factors. Other factors are described in
risk factors that the Company has disclosed in documents previously filed
with the Securities and Exchange Commission,
    The Company's ability to sell all of its motorcycles and related
products and services also depends on the ability of the Company's
independent dealer network to sell them to retail customers. The Company
depends on the capability of its independent dealers and distributors to
develop and implement effective retail sales plans to create demand for the
motorcycles and related products and services they purchase from the
Company.
    In addition, the Company's independent dealers and distributors may
experience difficulties in selling Harley-Davidson motorcycles and related
products and services as a result of weather, economic conditions or other
factors.


                              Harley-Davidson, Inc.
                   Condensed Consolidated Statements of Income
                                   (Unaudited)
                     (In thousands, except per share amounts)

                                  Three months ended       Six months ended
                                 July 1,     June 25,    July 1,     June 25,
                                  2007        2006        2007        2006

    Net revenue                $1,620,218  $1,377,047  $2,799,093  $2,662,137
    Gross profit                  605,167     516,326   1,028,213   1,009,540
    Operating expenses            218,812     191,358     406,444     372,260
      Operating income from
       motorcycles & related
       products                   386,355     324,968     621,769     637,280

    Financial services income     112,330      98,567     221,493     194,468
    Financial services expense     47,121      42,310      97,347      86,580
    Operating income from
     financial services            65,209      56,257     124,146     107,888

    Corporate expenses              6,532       6,751      11,471      11,508
    Total operating income        445,032     374,474     734,444     733,660
    Investment income and
     other, net                     5,335       5,885      14,079      13,202
    Income before provision
     for income taxes             450,367     380,359     748,523     746,862
    Provision for income taxes    159,877     136,929     265,723     268,869
    Net income                   $290,490    $243,430    $482,800    $477,993

    Earnings per common share:
      Basic                         $1.15       $0.91       $1.89       $1.77
      Diluted                       $1.14       $0.91       $1.89       $1.77

    Weighted-average common
     shares:
      Basic                       253,155     267,487     255,240     270,133
      Diluted                     254,017     268,130     256,087     270,783

    Cash dividends per common
     share                          $0.25       $0.21       $0.46       $0.39


                              Harley-Davidson, Inc.
                      Condensed Consolidated Balance Sheets
                                 (In thousands)

                                          (Unaudited)             (Unaudited)
                                            July 1,   December 31,  June 25,
                                             2007        2006        2006

    ASSETS
    Current Assets:
        Cash and cash equivalents           $416,084    $238,397    $391,967
        Marketable securities                307,347     658,133     612,508
        Accounts receivable, net             163,369     143,049     150,526
        Finance receivables held for sale    381,927     547,106     233,167
        Finance receivables held for
         investment, net                   1,318,025   1,554,260   1,101,587
        Inventories                          344,969     287,798     292,757
        Other current assets                 122,342     121,890     114,613
    Total current assets                   3,054,063   3,550,633   2,897,125

    Finance receivables held for
     investment, net                         817,027     725,957     678,938
    Other long-term assets                 1,250,504   1,255,560   1,467,266
                                          $5,121,594  $5,532,150  $5,043,329

    LIABILITIES AND SHAREHOLDERS' EQUITY
    Current liabilities:
        Accounts payable & accrued
         liabilities                        $872,283    $763,186    $739,510
        Current portion of finance debt      204,817     832,491      34,605
    Total current liabilities              1,077,100   1,595,677     774,115

    Finance debt                             975,000     870,000   1,000,000
    Postretirement healthcare benefits       205,767     201,126      67,801
    Other long-term liabilities              205,883     108,610     233,580

    Total shareholders' equity             2,657,844   2,756,737   2,967,833
                                          $5,121,594  $5,532,150  $5,043,329

    * The Company's adoption of Financial Accounting Standards Board
    Interpretation No. 48 (FIN 48) effective 1/1/07 resulted in a decrease to
    shareholders' equity of $16.1 million.


                              Harley-Davidson, Inc.
                 Condensed Consolidated Statements of Cash Flows
                                   (Unaudited)
                                  (In thousands)

                                                       Six months ended
                                                  July 1,          June 25,
                                                    2007              2006

    Net cash provided by operating
     activities                                  $1,062,455         $825,619

    Cash flows from investing activities:
      Capital expenditures                          (86,016)         (89,124)
      Finance receivables held for
       investment, net                              (70,128)         (54,485)
      Collection of retained
       securitization interests                      43,241           26,227
      Net change in marketable securities           352,477          293,623
      Other, net                                      3,582            1,719
    Net cash provided by investing
     activities                                     243,156          177,960

    Cash flows from financing activities:
      Net decrease in finance-credit
        facilities and commercial paper            (535,990)        (161,437)
      Dividends                                    (116,650)        (104,494)
      Purchase of common stock for
       treasury                                    (491,103)        (499,543)
      Excess tax benefits from share-
       based payments                                 2,932            1,547
      Issuance of common stock under
       employee stock option plans                   20,621            8,176
    Net cash used by financing activities        (1,120,190)        (755,751)

    Effect of exchange rate changes on
     cash and cash equivalents                       (7,734)           3,164

    Net increase in cash and cash
     equivalents                                    177,687          250,992

    Cash and cash equivalents:
      At beginning of period                        238,397          140,975
      At end of period                             $416,084         $391,967


                           Net Revenue and Motorcycle
                                  Shipment Data
                                   (Unaudited)

                                 Three months ended       Six months ended
                                July 1,     June 25,    July 1,     June 25,
                                  2007        2006        2007        2006
    NET REVENUE (in thousands)
    Harley-Davidson(R)
     motorcycles               $1,254,163  $1,027,800  $2,145,681  $2,036,342
    Buell(R) motorcycles           28,613      29,347      50,268      53,403
    Parts & Accessories           263,373     251,703     451,608     434,652
    General Merchandise            72,714      67,071     148,826     135,622
    Other                           1,355       1,126       2,710       2,118
                               $1,620,218  $1,377,047  $2,799,093  $2,662,137


    HARLEY-DAVIDSON UNITS
    Motorcycle shipments:
      United States                67,951      58,052     116,691     118,322
      Export                       27,166      21,744      46,187      40,980
    Total                          95,117      79,796     162,878     159,302


    Motorcycle product mix:
      Touring                      34,671      27,336      56,473      54,873
      Custom                       39,320      36,714      70,088      72,508
      Sportster(R)                 21,126      15,746      36,317      31,921
    Total                          95,117      79,796     162,878     159,302

    BUELL UNITS
    Motorcycle shipments:
      Buell                         3,179       3,539       5,737       6,576


                 Retail Sales of Harley-Davidson Motorcycles
                         Year to Date June 30, 2007

                                                                2007    2006

    United States                                            145,282  154,041
    Europe*                                                   24,293   20,635
    Japan                                                      6,220    6,217
    Canada                                                     9,578    8,646
    All other markets                                          9,063    7,406

    Total Retail Sales of Harley-
     Davidson Motorcycles                                    194,436  196,945

    Data Source (subject to update)
    Data source for all 2006 and 2007 retail sales figures shown above is
    sales warranty and registration information provided by Harley-Davidson
    dealers and compiled by the Company.  The Company must rely on information
    that its dealers supply concerning ret

    Only Harley-Davidson(R) motorcycles are included in the Harley-Davidson
    Motorcycle Sales data.

    *Data for Europe include Austria, Belgium, Denmark, Finland, France,
    Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
    Switzerland, and the United Kingdom


                           Heavyweight Market Data
                        Data Through Month Indicated

                                                                2007     2006

    United States(1) (June)                                  307,755  321,839
    Europe(2) (May)                                          205,041  195,529


    (1) - United States industry data includes 651+cc models, derived from
    submission of motorcycle retail sales by each major manufacturer to an
    independent third party.


    (2) - Europe data includes Austria, Belgium, Denmark, Finland, France,
    Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
    Switzerland, and the United Kingdom.  Industry retail motorcycle
    registration data includes 651+cc models, derived from information
     provided by Giral S.A., an independent agency.


SOURCE Harley-Davidson, Inc.




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    CONTACT:
    Financial Contact, Mark Van Genderen,
    +1-414-343-8002, or Media Contact, Bob Klein, +1-414-343-4433