Introduces New Web Site for Implementing E-Commerce Solutions
MOUNTAIN VIEW, Calif., and PALO ALTO, Calif., July 21 /PRNewswire/ -- The
Sun-Netscape Alliance (Alliance) today announced iPlanet(TM) as its new
product brand and unveiled an international marketing campaign designed to
further momentum and increase awareness of the Alliance among business and
information technology (IT) audiences. The marketing campaign is a three-fold
initiative kicking off today with a new Web site at http://www.iplanet.com. The
campaign will also go online and feature a new print ad starting tomorrow in
the Wall Street Journal. Together, the web site and marketing campaign will
showcase the Alliance's breadth of experience and leading Internet
infrastructure and e-commerce software solutions for the Net Economy.
"The iPlanet brand represents the explosive change underway in the world
of business as electronic commerce spawns today's Internet-based, 'Internet
planet,'" said Susan Catalano, senior director of marketing for the
Sun-Netscape Alliance.
In the next few years, analysts project a threefold increase in the number
of Internet users and more than 20-fold increase in the value of commerce
spending per year.* The advertising tagline, "iPlanet: Run with it,"
underscores the combined expertise of Sun and Netscape to put the power of the
Internet into customers' hands -- building and running many of the most
successful e-commerce sites in the world.
"The new brand will create a strong and unique identity for the Alliance
that helps to further define its scope and vision for the future of the Net
Economy," Catalano said.
The http://www.iplanet.com Web site is the new home site for the Alliance as well
as a portal for planning and implementing e-commerce initiatives. The site
includes a Net Economy Information Center that provides e-commerce information
and commentary from experts in the field. Initially, it will feature a guide
from the Patricia Seybold Group titled "Creating and Sustaining Customer
Relationships on the Web" as well as an article from one-to-one marketing
journalists Don Peppers and Martha Rogers titled "Want Loyal Customers? Create
Lasting Relationships." Based on Netscape Custom Netcenter portal software,
the Web site will also include daily stock feeds and CNN technology news.
The Alliance's new advertising campaign, created by advertising agency
Lowe & Partners (San Francisco), will appear in national and international
business publications such as the Wall Street Journal, Fortune, Business Week
and The Economist. The online campaign, targeting business and financial Web
sites, will be managed by Left Field, San Francisco. In addition to the
advertising, the visual design and logo for the brand will also appear in
product packaging and collateral materials for all collaborative products from
the Alliance, to be released at various times over the next year.
The iPlanet brand name takes effect immediately and prompted a renaming of
the former iPlanet product from Sun Microsystems. That product is now called
iPlanet Webtop.
About the Sun-Netscape Alliance
America Online, Inc. and Sun Microsystems, Inc. formed the Sun-Netscape
Alliance to provide easy to deploy, comprehensive enterprise and e-commerce
solutions to business partners and other companies competing in today's Net
Economy. The alliance product portfolio provides customers with the industry's
most scalable, integrated infrastructure software and a family of production
ready e-commerce applications. The products are offered on the industry's most
widely available product platforms, including DEC, HP, IBM, Linux, SGI,
Microsoft Windows, and Sun. The alliance software product portfolio includes:
messaging and calendar, collaboration, web, application, directory, and
certificate servers. The alliance also offers a family of production-ready
applications for e-commerce, including commerce exchange, procurement,
selling, and billing.
About America Online, Inc.
Founded in 1985, America Online, Inc. (NYSE: AOL), based in Dulles,
Virginia, is the world's leader in interactive services, Web brands, Internet
technologies, and e-commerce services. America Online, Inc. operates: two
worldwide Internet services, America Online, with more than 17 million
members, and CompuServe, with approximately 2 million members; several leading
Internet brands including ICQ and Digital City, Inc.; the Netscape Netcenter
and AOL.COM portals; and the Netscape Navigator and Communicator browsers.
Through its strategic alliance with Sun Microsystems, the Company develops and
offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for
companies operating in the Net Economy.
About Sun Microsystems, Inc.
Since its inception in 1982, a singular vision, "The Network is The
Computer(TM)," has propelled Sun Microsystems, Inc. (Nasdaq: SUNW) to its
position as a leading provider of high quality hardware, software and services
for establishing enterprise-wide intranets and expanding the power of the
Internet. With more than $11 billion in annual revenues, Sun can be found in
more than 150 countries and on the World Wide Web at http://sun.com .
NOTE: Netscape and the Netscape N logo are registered trademarks in the
United States and other countries of Netscape Communications Corporation, a
subsidiary of America Online, Inc. Sun, Sun Microsystems, the Sun Logo and
iPlanet are trademarks of Sun Microsystems, Inc. in the United States and
other countries.
* International Data Corporation (IDC), June 1999
SOURCE Sun-Netscape Alliance
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Related links:
http://www.iplanet.com
Company News On-Call:
http://www.prnewswire.com/comp/585525.html or fax,
800-758-5804, ext. 585525
CONTACT:
Jennifer Cochran Doettling of Sun-Netscape
Alliance, 650-937-2804, or jdoettli@netscape.com
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