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Hello Direct Reports Record Revenue and Net Income in Second Quarter

                 New Products Help Drive 16% Revenue Increase
                     Net Income Up 43% Over Previous Year
                 Web Site Sales Jump 177% Over Previous Year

    SAN JOSE, Calif., July 21 /PRNewswire/ -- Hello Direct, Inc.
(Nasdaq: HELO), the leading developer and direct marketer of desktop telephony
productivity tools, today reported financial results for the second quarter
and for the six months ended June 30, 1999.
    Net sales for the second quarter were a record $19.3 million, an increase
of 16 percent over net sales of $16.6 million in the same quarter of the prior
year.  Net income for the quarter was a record $828,000, or $0.16 per share
(on 5,291,000 diluted shares outstanding), a 43 percent increase over net
income of $579,000, or $0.11 per share (on 5,242,000 diluted shares
outstanding), in the second quarter of 1998.
    The Company also reported second quarter operating income of $1,195,000, a
57 percent increase over operating income of $761,000 in the same quarter last
year.
    For the six months, net sales reached $38.7 million, a 12 percent increase
over net sales of $34.5 million in the same period of the prior year.  Net
income for the six months was $1,719,000, or $0.32 per share (diluted), an
increase of 45 percent over net income of $1,182,000, or $0.23 per share, in
the first six months of 1998.
    "Excellent progress in a number of key areas combined to give Hello Direct
its tenth consecutive quarter of improved net sales and income over the
comparable prior year period," said Alec Glover, president and CEO.  "First,
we saw continued strong sales of the corded and cordless headset products
introduced in the first quarter.  Second, our Corporate Accounts outbound
telemarketing group set sales records each month.  Finally, our Internet sales
were well above targets, increasing by 177 percent over the second quarter of
last year, reflecting further recognition of our web site as the preeminent
online marketplace for telecommunications solutions."
    According to Glover, the quarter's results reflect continued successful
execution of the Company's profit-focused growth strategy.  "For several
quarters our sales growth rate was below our traditional pace as we eliminated
over the half our products  in early 1998 because they did not meet new profit
criteria.  Returning to a higher sales growth rate this quarter, while
continuing to improve margins and order sizes, demonstrates that our customers
require the high value-added products we develop and market, and that our non-
catalog sales channels are an increasingly effective way to reach our most
profitable target markets.  We plan continued expansion of our outbound
telemarketing and Internet channels during the remainder of the year," he
said.
    The Company's gross margin for the quarter was 54.7 percent, compared with
gross margin of 53.9 percent in the second quarter of 1998.  Average order
size reached $281, up from $257 in the same quarter of last year.
    Hello Direct also reported that cash and short-term investments as of June
30, 1999 were $5.3 million, compared with $9.6 million as of December 31,
1998.  Working capital as of June 30, 1999 was $17.7 million, compared with
working capital of $19.2 million at the close of the year.   The decrease in
working capital results from stock repurchases, the purchase of PhoneZone.com,
and the purchase of capital assets.

    About Hello Direct, Inc.:
    Hello Direct, Inc. (http://www.hellodirect.com ) is the leading developer and
direct marketer of telephone productivity tools including headsets,
teleconferencing, wireless and related desktop products.  Through a
combination of distinctive catalogs, outbound telemarketing and Internet sales
channels, the Company offers a broad selection of commercial-grade products
and information that provide solutions to its customers' evolving
telecommunications needs.

    This release contains forward-looking statements including, but not
limited to, statements regarding continued expansion of the Company's outbound
telemarketing and Internet channels and the continued execution of the
Company's profit-focused growth strategy.  These forward-looking statements
involve risks and uncertainties that could cause actual results to differ, and
such differences could be material.  Such risks and uncertainties include, but
are not limited to, the following:  the uncertainty of the Company's future
operating results, the fact that the market for telecommunication products is
generally characterized by rapidly changing technology, the Company's need and
ability to successfully develop new products, the Company's dependence on and
market acceptance of its current and newly introduced headset products, the
Company's dependence on sole or limited source suppliers and foreign
manufacturing, the highly competitive market for telecommunications products,
the dependence of Internet sales on the continued growth in electronic
commerce, risks associated with managing a growing business and the Company's
dependence on key personnel.  Investors should also review the Company's
reports on Form 10-K and Form 10-Q on file with the SEC for a discussion of
risks and uncertainties.
    For more information on Hello Direct, Inc. via fax at no cost, dial
800-PRO-INFO (908-544-2850 outside the U.S.), ticker symbol: HELO.


                              HELLO DIRECT, INC.
                      Condensed Statements of Operations
                      For the Three and Six Months Ended
                            June 30, 1999 and 1998

                                     Three Months Ended       Six Months Ended
                                          June 30,               June 30,
                                     1999       1998         1999        1998

    Net sales                    $19,282,000$16,620,000$38,732,000 $34,530,000
    Cost of goods sold             8,734,000 7,670,000 17,667,000   15,989,000
       Gross profit               10,548,000 8,950,000 21,065,000   18,541,000

    Selling, general and
      administrative expenses      8,696,000 7,866,000 17,345,000   16,076,000
    Product development expenses     657,000   323,000  1,264,000      902,000
       Operating income            1,195,000   761,000  2,456,000    1,563,000

    Other income - net               186,000   204,000    410,000      407,000

      Income before income taxes   1,381,000   965,000  2,866,000    1,970,000

    Income taxes                     553,000   386,000  1,147,000      788,000

      Net income                    $828,000  $579,000  $1,719,000  $1,182,000

    Basic per share amounts:
      Net income                       $0.16     $0.11      $0.33        $0.23
      Weighted average shares
       outstanding                 5,105,000 5,111,000  5,132,000    5,100,000

    Diluted per share amounts:
      Net income                       $0.16     $0.11      $0.32        $0.23
      Weighted average
       shares outstanding          5,291,000 5,242,000  5,323,000    5,211,000



                              HELLO DIRECT, INC.
                           Condensed Balance Sheets

                                                June 30,        December 31,
                                                  1999             1998
                                    ASSETS
Current assets:
    Cash and cash equivalents                $5,298,000         $5,745,000
    Short-term investments                           --          3,860,000
    Trade accounts receivable,
      less allowance for returns
      and doubtful accounts.                  7,151,000          5,491,000
    Inventories                               6,602,000          6,119,000
    Deferred tax assets                         894,000            847,000
    Other current assets                      2,444,000          2,474,000
      Total current assets                   22,389,000         24,536,000
    Notes receivable                          4,078,000          4,239,000
    Property and equipment, net               7,655,000          6,246,000
    Goodwill, net                             1,800,000                 --
      Total assets                          $35,922,000        $35,021,000

                       LIABILITIES AND STOCKHOLDERS' EQUITY
    Current liabilities:
      Accounts payable                       $3,069,000         $3,567,000
      Accrued expenses                        1,580,000          1,736,000
        Total current liabilities             4,649,000          5,303,000
    Non-current liabilities                     440,000            364,000
        Total liabilities                     5,089,000          5,667,000
    Stockholders' equity:
      Common stock                                5,000              5,000
      Additional paid-in capital             28,712,000         28,319,000
      Retained earnings                       3,440,000          1,721,000
      Less treasury stock, at cost           (1,324,000)          (691,000)
        Total stockholders' equity           30,833,000         29,354,000
        Total liabilities and
          stockholders' equity              $35,922,000        $35,021,000


SOURCE Hello Direct, Inc.




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    CONTACT:
    Dean Witter III, Chief Financial Officer,
    Hello Direct, Inc., 408-363-6158, general, Don Markley or
    analyst, Reid Cox, 415-986-1591, both of the Financial Relations
    Board