ST. PETERSBURG, Fla., July 21 /PRNewswire-FirstCall/ -- Catalina Marketing
Japan, an international division of Catalina Marketing Corporation
(NYSE: POS), has announced installation of the Catalina Marketing Network(R)
into all 62 Eco's stores. Catalina Marketing Japan's extensive behavior-based
marketing applications enable manufacturers and retailers to distribute
promotions based on customers' individual needs.
"We are pleased to have partnered with a company as innovative as Catalina
Marketing," said Akira Iwatani, president, Eco's Co., Ltd. "The flexibility of
the Catalina Marketing Network(R) will enable us to provide rewards and
incentives to our customers in a more individualized and customized manner."
The Catalina Marketing Network(R) utilizes patented technology to target
and communicate with individual consumers at supermarket checkouts based on
their purchase behavior. Communications may include couponing, sampling,
advertising and loyalty programs depending on manufacturer or retailer
objectives. The expansion into all Eco's supermarkets brings Catalina
Marketing's Japan retail base to more than 1,000 stores, and total
international store count throughout Japan and Europe to 5,000.
"Catalina Marketing's growing presence in the Japanese market is the
direct result of a proven business model that encourages sales growth and
increases customer loyalty by engaging consumers with behavior-based
communications," said Mike Bechtol, Catalina Marketing, chief operations
officer. "We are excited about the Eco's chain-wide expansion, and we look
forward to helping them better serve and understand their customers."
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) was founded 20 years ago based on the premise that
targeting communications based on actual purchase behavior would generate more
effective consumer response. Today, Catalina Marketing combines unparalleled
insight into consumer behavior with multiple consumer access vehicles,
reaching consumers at home, in-store and online. This combination of insight
and access provides marketers with the ability to execute behavior-based
marketing programs, ensuring that the right consumer receives the right
message at exactly the right time. Through its six operating divisions,
Catalina Marketing offers an array of behavior-based promotional messaging,
product sampling, loyalty programs, direct to patient information and market
research services. Personally identifiable data that may be collected from the
company's targeted marketing programs, as well as its research programs, is
never sold or given to any outside party without the express permission of the
consumer.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
CONTACT:
Rachel Keener, Corporate Communications
Manager, Catalina Marketing Corporation, +1-727-579-5224, or
rachel.keener@catalinamarketing.com
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