Unique Partnership to Provide Toys and Financial Support to 190 Children's
Hospitals
EL SEGUNDO, Calif., July 21 /PRNewswire-FirstCall/ -- Mattel, Inc.
(NYSE: MAT) and the Mattel Children's Foundation today announced the creation
of a unique partnership with the National Association of Children's Hospitals
and Related Institutions (NACHRI) to provide more than 65,000 toys to
190 NACHRI member hospitals in the U.S. and Canada. The first of its kind,
Mattel's partnership with NACHRI will enable children's hospitals in the U.S.,
Canada and Mexico, which are members of NACHRI, to receive Mattel and
Fisher-Price(R) toys.
Toy packages will include approximately 150 Fisher-Price(R) and 200 Mattel
toys (including such brands as Barbie(R) and Hot Wheels(R)) in a donation
valued at nearly half a million dollars. Donations will be administered by
Gifts in Kind International, the world's leading charity in product
philanthropy.
"The Mattel Children's Foundation is committed to making a meaningful
difference, one child at a time. We're proud to partner with NACHRI to help
children be children by bringing joy to their hospital experience through
age-appropriate toys and by helping to reduce preventable injuries," said
Kevin Farr, chairman of the Mattel Children's Foundation and Mattel Chief
Financial Officer.
The Mattel Children's Foundation also has pledged $100,000 to support
NACHRI's Children's Hospitals Injury Prevention Cooperative, an initiative
that allows children's hospitals to share injury prevention resources and
tools in order to reduce the number of preventable injuries nationwide.
Unintentional injury is the leading cause of death among children ages 1 to 14
years old. Unintentional injury is also the leading cause of nonfatal
injuries for children of that same age group, making it among the most serious
and persistent health threats to American children.
"We're grateful to the Mattel Children's Foundation for the grant and the
generous gift of toys," said Lawrence A. McAndrews, president and CEO of
NACHRI. "This partnership underscores the commitment of both organizations to
the health and well-being of children."
About NACHRI
The National Association of Children's Hospitals and Related Institutions
(NACHRI) founded in 1968, is a not-for-profit, membership organization of
190 children's hospitals. NACHRI promotes the health and well-being of all
children and their families through support of children's hospitals and health
systems that are committed to excellence in providing health care to children.
NACHRI works to ensure all children's access to health care and the continuing
ability of children's hospitals to provide services needed by children.
Children's hospitals work to ensure the health of all children through
clinical care, research, training and advocacy.
About the Mattel Children's Foundation
The Mattel Children's Foundation was established in 1978. With a vision
of "making a meaningful difference, one child at a time," the Foundation
provides cash grants through domestic and international grantmaking programs,
as well as international scholarships to children of employees, matching gifts
and volunteer grants for Mattel employees. In addition, the Foundation
continues its tradition of partnering with exemplary nonprofit partners. In
2005, Mattel will partner with Special Olympics, Save the Children, the Mattel
Children's Hospital at UCLA, the National Association of Children's Hospitals
and Related Institutions (NACHRI) and the Children Affected by AIDS Foundation
(CAAF). The Mattel Children's Foundation is funded exclusively by cash
donations from Mattel, Inc.
About Mattel, Inc.
Mattel, Inc., (NYSE: MAT) (http://www.mattel.com) is the worldwide leader in the
design, manufacture and marketing of toys and family products. With worldwide
headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in
42 countries and sells products in more than 150 nations throughout the world.
The Mattel vision is to be the world's premier toy brands -- today and
tomorrow.
SOURCE Mattel, Inc.
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Related links:
http://www.mattel.com
Company News On-Call:
http://www.prnewswire.com/comp/540363.html
CONTACT:
Jules Andres, Corporate Communications of
Mattel, Inc., +1-310-252-3529, Jules.Andres@mattel.com; or
Gillian Ray of NACHRI, +1-703-797-6027, gray@nachri.org
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