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B&J Entertainment Selects ICES, Inc. for Electronic Direct Marketing Services to Boost Sales

    LAKEWOOD, N.J. and NEW YORK, July 22 /PRNewswire/ -- B&J Entertainment
specializes in licensed sports apparel and other sports related closeouts and
they select the latest in proactive marketing technology in order to boost
sales as it joins hundreds of other companies that are currently using the
services of International Commerce Exchange Systems, Inc. (ICES).
    ICES will provide B&J Entertainment with a complete direct marketing
solution based on the combination of Web and fax technology and the
availability of an expanding marketplace of pre-screened buyers.
    B&J Entertainment is a subsidiary of B&J Collectibles, Inc., America's 3rd
largest wholesaler of authentic autographed sports memorabilia.  Among its
Major Sports licenses, B&J holds the exclusive right to market NFL
Cheerleaders Interactive CD-ROM products and other electronic media.  B&J is
also America's No. 1 Distributor of Rawlings official Major League and Special
Edition baseballs.  All of B&J Entertainment's Closeout Merchandise is First
Quality and Licensed.
    Established in 1996, ICES is a targeted marketing company which uses
technology - including the Internet, fax and email - to link its members
worldwide to buy and sell merchandise, and establish business relationships
with partners anywhere in the world. Through ICES' innovative network,
availability of merchandise from a member company is immediately forwarded
electronically to potential buyers who have been screened and profiled based
on their industry categories. The company now has affiliate offices in 14
nations.


SOURCE International Commerce Exchange Systems, Inc.




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Related links:
  • http://www.icesinc.com
    CONTACT:
    Elena Alexseeva, Online Marketing Manager of
    ICES, 800-423-7462, fax, 212-647-8900, or info@icesinc.com; or
    Jeff Rodman of B&J Entertainment, 732-905-5000 or fax,
    732-905-1015