Simplified Site Design and Browser Integration Offer Chinese Consumers
Unmatched Convenience and Accessibility to Latest Internet Content and
Services
MOUNTAIN VIEW, Calif., July 22 /PRNewswire/ -- As part of its ongoing
effort to deliver the broadest choice of Internet content and services around
the world, Netscape(R) Communications, a subsidiary of America Online Inc.
(NYSE: AOL), today announced the availability of its enhanced Chinese
Netcenter Internet portals. Netscape launched two Chinese portals: one for
mainland China in simplified Chinese and the other for Taiwan and Hong Kong in
traditional Chinese -- offering new localized content, an intuitive user
interface and search services easily accessible from the first Chinese browser
developed and supported by Netscape. With this announcement, Netscape
reinforces its position as a leading provider of global Internet-based
consumer services that make navigating the Web faster and more convenient.
"Netscape is well positioned to work with local partners to share in the
growth of the Internet in China," said Linda Lawrence, vice president of
International Netcenter. "The fact that Netscape was the first global portal
in China demonstrates our commitment to the development of China's Internet
industry. Netscape will deliver highly targeted and powerful Internet tools
and services that enable Chinese consumers to take charge of their Internet
experience."
Lawrence continued: "Netscape will leverage its experience in building
successful online businesses to help its partners create powerful Internet
brands and grow audiences by delivering innovative services to new customers
on the Internet."
Netscape is working with China Internet Corporation (CIC) to provide new
localized content for the China Netcenter portals in the following topical
areas: Business, Computing, Entertainment, Finance, News, Shopping, Sports and
Travel. New site design enhancements allow consumers to conveniently access
this information from the China Netcenter front page -- directing users
through user-friendly and intuitive listings of relevant information. Today,
the China Netcenter Internet search service is integrated with the first
Chinese language browser developed by Netscape.
This announcement follows on the heels of the release of Netscape's first
Chinese language Internet browser: Netscape Communicator 4.51 in simplified
and traditional Chinese. Now, the approximately four million Chinese consumers
with Internet access have a choice of Internet browser and can use Netscape
Communicator in their native languages to access the Internet. In addition,
Netscape makes the Netscape Communicator source code available to the
developer community in China to bolster the growth of the Chinese developer
community and to encourage users to participate in the continued development
of the Netscape browser software. According to a recent Internet industry*
survey, 60 percent of Chinese households with Internet access already use
Netscape Communicator. Netscape Communicator 4.51 is also available in
21 additional languages and on more than a half-dozen technology platforms.
China Netcenter is Netscape's leading Chinese portal site that provides
users with a home base on the Internet. From China Netcenter, users can
navigate the Internet and access a broad range of localized consumer and
business content and services. The site includes nine directories and a set of
leading-edge services including Netscape Search, Software Download and
Universal Member Registration. Netscape is also available in countries
throughout the world including: Australia, Brazil, Canada, China, Denmark,
France, Germany, Hong Kong, Italy, Japan, Korea, Latin America, Netherlands,
Spain, Sweden, Taiwan and the United Kingdom.
Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the
world's leader in interactive services, Web brands, Internet technologies, and
e-commerce services. America Online, Inc. operates: two worldwide Internet
services, America Online, with more than 17 million members, and CompuServe,
with approximately 2 million members; several leading Internet brands
including ICQ and Digital City, Inc.; the Netscape Netcenter and AOL.COM
portals; and the Netscape Navigator and Communicator browsers. Through its
strategic alliance with Sun Microsystems, the Company develops and offers
easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies
operating in the Net Economy.
Additional information on Netscape is available on the Internet at
home.netscape.com, by sending email to info@netscape.com, or by calling
corporate sales at 650-937-2555.
NOTE: Netscape, Netscape Navigator, Netscape Certificate Server, Netscape
FastTrack Server, Netscape ONE, SuiteSpot, and the Netscape N and Ship's Wheel
logos are registered trademarks of Netscape Communications Corporation in the
United States and other countries. Other Netscape logos, product names, and
service names are also trademarks of Netscape Communications Corporation,
which may be registered in other countries. Other product and brand names are
trademarks of their respective owners.
* Advanced Forecasting-HuiCong (AFHC): "AFHC's Channel & Consumer Survey
and Industry Report: Home-PC Market in China (1998)."
SOURCE Netscape Communications Corporation
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CONTACT: Erin Schlough of Netscape Communications Corporation, 650-937-2691, or erin@netscape.com
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