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E.piphany and IBM Join Forces in CRM Market

    Companies Reaffirm Commitment to Open Standards and Recognize J2EE As
          Necessary Framework for Large Enterprises Around the World

    SAN MATEO, Calif. and WHITE PLAINS, N.Y., July 22 /PRNewswire-FirstCall/
-- E.piphany, Inc. (Nasdaq: EPNY), a leading provider of Smart CRM(TM)
software, and IBM (NYSE: IBM) today announced a worldwide agreement to provide
customers in such industries as retail banking and telecommunications with a
comprehensive customer relationship management (CRM) solution consisting of
E.piphany's integrated CRM suite and IBM's reliable, scalable middleware and
hardware platforms.  As a part of the agreement, IBM will provide integration
services for E.piphany's entire suite of CRM applications, which will be
optimized for IBM's J2EE-based WebSphere Application Server, AIX operating
system, and DB2 database software platforms.
    "This agreement demonstrates IBM's and E.piphany's continued support of
open standards and our recognition of J2EE as important for large
enterprises," said Gary Bullard, General Manager of Global Solutions at IBM.
"These solutions will enable our customers to better manage and integrate data
across heterogeneous systems and customer contact points."
    Initial integration efforts will focus on E.piphany's marketing
applications.  IBM and E.piphany will provide training for employees and will
also partner on joint marketing, sales and support activities.
    "Tight integration between E.piphany's applications and IBM's various
platforms make it possible for the world's largest organizations to reach
massive levels of scalability," said Roger Siboni, President and CEO of
E.piphany.  "We consider this to be an exciting and important collaboration
and, together, we extend our ability to help customers with the strategy and
implementation of customer-centric solutions that closely fit their business
requirements no matter how large."
    "Collaboration between two of our key technology vendors signifies
dedication to our company and our architectural direction.  We applaud
E.piphany and IBM for joining forces," said Jeanne Prigitano, Manager of
Application Development, Time Customer Service.
    E.piphany E.6 is a full footprint Smart CRM suite that is designed to
leverage embedded analytics to drive powerful insights into every customer
interaction and front office business process.  Spanning marketing, sales and
service applications, E.piphany E.6 is designed and built on a Web Services
platform to give business users virtually unmatched flexibility and a more
proactive, more personal and more predictable customer experience.

    About E.piphany
    E.piphany provides Smart CRM(TM) solutions for the largest global
enterprises. The company's integrated CRM suite, E.piphany E.6(TM), is driven
by real-time intelligence to enable global businesses to better understand
their customers and take the optimal action to improve customer satisfaction,
increase revenue and reduce costs. E.piphany's Smart CRM system is built on
the industry's most advanced, Web-based, CRM platform, resulting in fast and
easy deployment and adoption. Leading companies, including more than 35% of
the Fortune 100, use E.piphany products to enhance their customers'
experience, enable organizational effectiveness and drive value. With
worldwide headquarters in San Mateo, California, E.piphany has regional
operations and offices throughout North America, Asia Pacific, Europe, Japan
and Latin America. For more information, go to http://www.epiphany.com.

    About IBM
    IBM is the world's largest information technology company, with 80 years
of leadership in helping businesses innovate. IBM Sales & Distribution, which
supports more than a dozen key industries worldwide, works with companies of
all sizes around the world to deploy the full range of IBM technologies. The
fastest way to get more information about IBM is through the IBM home page at
http://www.ibm.com

    NOTE:  E.piphany, E.6, Smart CRM and the E.piphany logo are trademarks of
E.piphany, Inc. All other trademarks are the property of their respective
owners.



SOURCE E.piphany, Inc.




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Related links:
  • http://www.epiphany.com
    CONTACT:
    Kim Stocks of E.piphany, +1-650-356-5863, or
    kstocks@epiphany.com; or Stacey McCarthy of Blanc & Otus,
    +1-415-856-5116, or smccarthy@bando.com, for E.piphany; or
    Michael Maloney or IBM, +1-914-766-1420, or maloney2@us.ibm.com;
    or investors, Todd Friedman of E.piphany, +1-650-356-3934, or
    tfriedman@epiphany.com