DETROIT, July 22 /PRNewswire/ -- AAA Michigan, DTE Energy, Oakland
University, Skidmore, Inc. and Wayne State University received top honors at
the IABC/Detroit's recent Renaissance Awards ceremony. IABC/Detroit's annual
Renaissance Awards competition honors the Motor City area's best
communications efforts in more than 50 categories which are divided in eight
disciplines - communication management including internal and external
communication; writing; art/design; print communication; direct
mail/advertising; and communication technology which includes electronic and
interactive.
The competition includes a "Best in Show" award for the best entry within
a category. In addition, IABC presented a new award for the best of the best
in Communications Management -- the "President's Award." Entries earning
Awards of Excellence in the Communications Management categories received
consideration for this award.
2004 President's Award winner
Communications Management: DTE Energy Media Relations Team, Blackout 2003
The judges said, "This is a solid communication plan, implemented in the
midst of a major crisis that was also challenging their own operations. It's
also a great example of quick thinking. It was essential to respond quickly
because of the fear that the blackout was due to terrorism. This was a prime
example of using your CEO to allay customer concerns. DTE Energy showed it
had a solid plan that worked well in a time of crisis."
2004 Best of Show Winners
Writing: Jim Rink, AAA Michigan for "Passenger Limits" press release
The judges said, "This is a solid effort that puts a human face on the
organization's viewpoint. The writing is fresh, interesting and impactful."
Art/design: Oakland University for "Pushing the Boundaries" a special
print communication.
The judges said: "The strength of this piece is in the images. The
quality of the photography is very important to the success of the piece. We
were impressed with the choice of colors, which move away from primary colors
to give the entry a humanistic effect. Everything works here -- from the
paper to the color choices to the images themselves."
Print Communication: Wayne State University for "the President's Report"
Annual Report 4-color
The judges said, "This is a wonderful way to get across a lot of
information in an easy, accessible way. It is a beautiful publication that
makes learning about the university interesting and exciting, while getting
the desired result of helping to increase enrollment."
Direct mail and advertising: Skidmore, Inc. for the "DSO Season Brochures"
"This campaign was very successful at reaching new audiences for the DSO's
jazz programs. The new, bold graphics were effective in recruiting younger
audiences. The color palette is beautiful, and the entire piece is energizing
and inviting."
Communication technology: Wayne State University for "a Whole New
Experience," an interactive electronic presentation
The judges said, "This program captured the language, lifestyle and values
of students, while at the same time addressing the concerns of parents. It
gave the audience more than they expected, while at the same time, it was a
great value for the organization, which had a limited budget. It made us want
to experience dorm life (again)."
In 2004, IABC/Detroit added new categories to recognize communication
management and technical skills. These categories are: overall corporate
communications strategy, benefits communication, integrated communications
strategy, advertorial writing, photo essay, organizational identity/logos,
radio broadcast advertising, television broadcast advertising, film/video
production, and interactive electronic presentations.
The following organizations sponsored this year's Renaissance Awards -
Fred Ferris and Associates, LLC, General Motors, JCI Design, RJ Bauer Studio,
The Creative Group, The Turgeon Group and Unisource.
IABC/Detroit, one of the largest chapters of the 13,000 member
International Association of Business Communicators has more that 250
professional communicators. The chapter, which includes members in Michigan,
Ohio and Canada, holds monthly professional development programs; sponsors
workshops; offers job referral services, informative publications, award
programs, accreditation programs, and the opportunity to meet and network with
other communicators. For information on membership, visit
http://www.iabc.com . Additional information on the chapter and its free
electronic job referral service for employers is available at
http://www.iabcdetroit.com or by calling IABC/Detroit's Executive Secretary
Nancy Skidmore at 248-546-5490.
SOURCE IABC/Detroit
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Related links:
http://www.iabcdetroit.com
CONTACT:
Janine Krasicky, IABC/Detroit PR Director,
Founder, J9 Media Solutions LLC, +1-248-542-3991,
janine@j9media.com
NOTE TO EDITORS: If interested in specifics of the campaigns or
entries, please contact Janine Krasicky, J9 Media Solutions,
+1-248-542-3991, or janine@j9media.com .
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