StayPut Hold technology offers lasting hairstyles for active lifestyles
ATLANTA, July 22, 2008 /PRNewswire-FirstCall/ -- Newell Rubbermaid's
(NYSE: NWL) Beauty & Style global business unit today announced the launch
of Goody Luxe(TM), a premier line of hair jewelry designed to address
global hair trends while offering consumer-desired functional benefits
previously not available in this category. Equipped with StayPut Hold(TM)
technology, the Luxe Collection holds steady at the office and on the town
to resolve the most common frustration women experience with hair jewelry
-- it slips or falls from their hair -- while adding a touch of timeless
sophistication.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080722/CLTU007 )
Historically, hair jewelry has been reserved for special occasions,
such as weddings and holiday parties. However, Goody brand managers have
found that many women now wear hair jewelry at least once per week as an
affordable way to add style to everyday attire. Extensive consumer research
and focus groups with female consumers in their 20s, 30s and 40s
highlighted an innovation opportunity in the growing hair jewelry segment.
Consumers indicated a desire for distinctive, well-made hair jewelry in
classic styles appropriate for everyday wear and special occasions. They
also expressed disappointment with current hair jewelry offerings, where
metals and embellishments often mean additional weight that is not only
uncomfortable to wear but is also prone to slip from the hair. In fact, 89
percent of consumers studied cited experiences with accessories that were
too heavy, of poor quality or slid out of the hair.
"The Goody Luxe Collection addresses a trend toward hair jewelry that
is being embraced by women across the globe, whether in the U.S., Europe,
China or Mexico," said A.J. Ross, president of Newell Rubbermaid's Beauty &
Style global business unit. "Our female consumers continue to seek
affordable luxuries to add sophistication to their wardrobes, and they
trust our Goody brand, with more than 100 years of hair products
experience, to meet their needs with products like Luxe that are on trend
and offer real performance benefits."
To solve consumer concerns with slipping, many of the products in the
Goody Luxe Collection combine the elegance of hair jewelry with Goody's
patented StayPut Hold technology. StayPut Hold grip technology provides a
secure hold that prevents accessories from sliding out of hair during
activities but is gentle enough to remove without snagging. It was first
used in a line of Goody hair accessories for athletes and active women. In
the Luxe Collection, StayPut creates a strong hold so wearers can work,
play or dance without worrying about mussed hair styles or lost hair
accessories.
The Luxe Collection is comprised of a variety of high-quality
barrettes, fashion combs, headbands and ponytailers in four styles: Vine,
Deco, Antique and Starburst. They range from classic to modern and capture
the crisp, sleek lines of art deco, the charm and romance of vintage
jewels, the whimsy and light of the constellations and the flourishing
expressions of vines and blooms. The Goody Luxe Collection is now available
at leading food, drug and mass market retailers in the U.S. and Asia with a
suggested retail price ranging from $2.99 to $6.99. Luxe will be available
in Europe, Mexico and Australia later this year.
About Newell Rubbermaid
Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of
consumer and commercial products with sales of over $6 billion and a strong
portfolio of brands, including Rubbermaid(R), Sharpie(R), Graco(R),
Calphalon(R), Irwin(R), Lenox(R), Levolor(R), Paper Mate(R), Dymo(R),
Waterman(R), Parker(R), Goody(R), Bernzomatic(R) and Amerock(R). The
company is headquartered in Atlanta, Ga., and has approximately 22,500
employees worldwide.
This press release and additional information about Newell Rubbermaid
are available on the company's Web site, http://www.newellrubbermaid.com.
NWL-PR
SOURCE Newell Rubbermaid Inc.
 back to top
Related links:
http://www.newellrubbermaid.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20080722/CLTU007
PRN Photo Desk, photodesk@prnewswire.com
http://www.prnewswire.com/comp/138728.html /
CONTACT:
Nancy O'Donnell, Vice President, Investor
Relations, +1-770-407-3994, or Connie Bryant, Manager, Public
Relations, +1-770-407-3671, both of Newell Rubbermaid Inc.
|
