Software Lets You Easily Create and Send Email With Photos, Video Walk-
Throughs and Voiceovers - at About 60% Less Than Direct Mail Print Marketing
SAN FRANCISCO, July 23 /PRNewswire/ -- Real Estate Connect booth #202 --
Silverpop Systems announced today Sea Pines Resort and Sea Pines Real Estate
Co. of Hilton Head Island, SC will use its software to create compelling,
interactive email marketing campaigns targeted to vacationers and potential
property buyers. Sea Pines Real Estate is the Hilton Head area's largest real
estate firm, with more than 100 agents and $450 million in annual sales. Sea
Pines Resort is one of the east coast's best known golf, tennis and beach
resorts.
Silverpop Professional is the first email application that enables anyone
to add custom layouts, still photos, streaming interactive content and other
dynamic elements:
* Video and other rich media are placed directly inside the body of an
email -- no special software, long downloads or file attachments
required.
* Email messages take just minutes to create and send, compared to days
or even weeks to produce, print and distribute traditional direct mail
marketing.
Sea Pines purchased the Silverpop license through Read-e-Marketing of
Augusta, Ga., a reseller of Silverpop's software in the real estate and resort
industries.
Sea Pines currently spends about $600,000 a year on direct mail print
campaigns, including production and postage, according to David Warren, its
director of marketing. His plan is for Silverpop to eventually reduce the
reliance on printed collateral for resort guests and prospective real estate
buyers who prefer Internet communications.
"We think that Silverpop will ultimately reduce our direct mail cost by 60
percent compared to traditional direct mail," said Warren. "We'll also be
able to create and deliver email communications in a matter of hours --
compared to up to 45 days for time-to-market with some of our printed pieces."
Silverpop Professional supports the creation and editing of client mailing
lists right in the software, and also accepts uploads from other desktop
applications. Campaigns can be tracked with graphical reports that reveal
delivery success rates, opened email, click-throughs and more.
"This is an ideal tool for marketers and sales professionals who depend on
getting information out quickly and selling the customer through visual,
dramatic appeal," said Bill Nussey, Silverpop Systems president and CEO. "Sea
Pines is known for being on the cutting-edge of technology in its industry,
and we think this trend will expand quickly to other Real Estate firms due to
the software's ease-of-use and cost-savings benefits."
Sea Pines is currently creating an email database of resort guests who
receive its quarterly newsletter and postcards on seasonal rates and events.
It will allow its real estate sales agents to start using Silverpop in the
next 60 days to create their own email newsletters and targeted communications
to potential property buyers.
Silverpop Professional's high-impact, personalized emails are proven to
increase response rates and build customer loyalty. Because content is
streamed in, email message size stays small in the recipient's inbox, only
about 3-7 KB.
No special expertise is needed to deliver branded email messages with the
professional look of an expensive outsourced effort. One-click capture from
common desktop peripherals such as digital cameras, scanners, web cams and
microphones enables users to import content easily. The program comes with a
gallery of marketing, newsletter and sales templates, and a library of more
than 44,000 animations, images and sounds.
Show attendees will receive a 40% discount on software purchased during
the show.
About Silverpop Systems
Silverpop Systems provides software and network architecture for secure,
rich-media messaging that integrates with existing systems and data sources
and easily allows users to send dynamic content within a message body.
Silverpop's proprietary email protocol eliminates file attachments and
downloads, while greatly increasing the functionality of existing mail
clients. Headquartered in Atlanta, Silverpop is a privately held company with
venture capital funding led by information technology specialist firm Draper
Fisher Jurvetson. The company was founded in 1999. For more information,
please visit http://www.silverpop.com .
The Silverpop logo, Silverpop Systems Inc. and Silverpop Professional are
registered trademarks of Silverpop Systems Inc.
SOURCE Silverpop Systems
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Related links:
http://www.silverpop.com
CONTACT:
Ken Chardos of Silverpop Systems,
+1-404-262-4346, or kchardos@silverpop.com
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