OfficeMax Gears up for Back to School With 'The Rubberband Man'

		OFFICEMAX’S ‘RUBBERBAND MAN’ OfficeMax’s “Rubberband Man” is back by popular demand and letting people know that it’s almost time to go back to school in a new OfficeMax advertising campaign. Teaser ads that hint that the character is on his way back to the airwaves began airing this week during programs like “The Tonight Show” and “The Late Show with David Letterman”. A new spot called “The Party’s Over” will break July 26 during network and cable programming. (PRNewsFoto)[AG] CHICAGO, IL USA

		OFFICEMAX’S ‘RUBBERBAND MAN’ OfficeMax’s “Rubberband Man” is back by popular demand and letting people know that it’s almost time to go back to school in a new OfficeMax advertising campaign. Teaser ads that hint that the character is on his way back to the airwaves began airing this week during programs like “The Tonight Show” and “The Late Show with David Letterman”. A new spot called “The Party’s Over” will break July 26 during network and cable programming. (PRNewsFoto)[AG] CHICAGO, IL USA

New Spots Debut in Emmy-Nominated Campaign From DDB Chicago CHICAGO, July 23 /PRNewswire/ -- OfficeMax's "Rubberband Man" is back by popular demand and letting people know that it's almost time to go back to school in a new advertising campaign that includes teaser ads, brand commercials and in-store advertising featuring "The Rubberband Man." (Photo: http://www.newscom.com/cgi-bin/prnh/20040723/CGF025-a http://www.newscom.com/cgi-bin/prnh/20040723/CGF025-b ) Playing off the popularity of the established character "The Rubberband Man", played by Eddie Steeples, and his zest to make worklife easier, ad agency DDB Chicago continues to show "The Rubberband Man" offering supplies from OfficeMax(R), this time in preparation for school. From the beach to the pool to the tennis court, "The Rubberband Man" makes his rounds to summer vacationing kids, reminding them that it's time to start thinking about school supplies. "The Rubberband Man" will appear in the television ads and in-store advertising with the campaign tagline "What's Your Thing?" The 60-second "Rubberband Man" spot, which debuted in December 2003, has been parodied on "The Tonight Show" and was nominated for a 2004 Emmy in the "Outstanding Commercial" category. "The first 'Rubberband Man' ad established OfficeMax as the best source for business office supplies. These new spots show that OfficeMax is the best place to go for back-to-school shopping because we have a large selection year-round," said Dave Goudge, executive vice president of marketing at OfficeMax. "The 'Rubberband Man' appeals to kids, teens, college students and parents, giving us a perfect opportunity to make our point in a highly memorable way." Teaser ads that hint that the character is on his way back to the airwaves began airing this week during programs like "The Tonight Show" and "The Late Show with David Letterman". A new spot called "The Party's Over" will break July 26 during network and cable programming like "The Today Show", "According to Jim," "Life With Bonnie," "Extreme Home Makeover" and on Comedy Central. "Evolving 'Rubberband Man' for back-to-school was a natural," said Don Pogany, DDB Chicago group creative director. "The new back-to-school efforts take further advantage of Eddie's talents, as he tries to put a positive spin on the fact that summer is drawing to a close and the start of school is just around the corner." The popularity of the "What's Your Thing" campaign has driven the creation of a Web sitelet complete with outtakes of the commercial shoot, all ads to date and downloadable images of "The Rubberband Man" in action. The "What's Your Thing?" site is accessible via the OfficeMax homepage, at http://www.officemax.com . About OfficeMax OfficeMax is a leader in both business-to-business office product solutions and retail office products. OfficeMax delivers an unparalleled customer experience - in service, in product, in time savings, and in value - through a relentless focus on its customers. The company provides office supplies and paper, technology products and solutions, and furniture to large, medium and small businesses and consumers. OfficeMax customers are served by more than 40,000 associates through direct sales, catalogs, Internet and nearly 1,000 superstores. Having joined with Boise Office Solutions, the company had pro forma revenues of $8.3 billion in 2003. OfficeMax is a division of Boise Cascade Corporation. About Boise Cascade Corporation Boise (NYSE: BCC), headquartered in Boise, Idaho, provides solutions to help customers work more efficiently, build more effectively, and create new ways to meet business challenges. We own or control more than 2 million acres of timberland, primarily in the United States, to support our manufacturing operations. Boise's annualized first half 2004 sales were $13.9 billion. Visit the Boise Web site at http://www.bc.com . About DDB Chicago DDB Chicago is the largest DDB agency and is one of the world's most awarded agencies in terms of creativity and effectiveness. Named Agency of the Year by the Clio Awards in both 2003 and 2004, DDB Chicago works for a strong roster of blue-chip clients including Anheuser-Busch, McDonald's, Dell, State Farm, ALLTEL, JCPenney, The Home Depot, Novartis, OfficeMax, Midas and Dairy Management Inc. About DDB Worldwide DDB Worldwide ( http://www.ddb.com ), Advertising Age's and Adweek's 2003 Global Agency of the Year, is one of the leading advertising agency networks in the world with 206 offices in 96 countries. Acknowledged as the industry's most creative multinational network, DDB has won more Grand Prix Awards in the 50-year history of the International Advertising Festival in Cannes than any other agency, and over the last 16 years, has won more awards in Cannes than any other agency network. In 2004, for the third year in a row, DDB was also named Network Agency of the Year at the Clio Awards. OfficeMax Contact Media Contact Bill Bonner Amy Hoffar, DDB 630 438 8584 312.552.6520