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Obie Media Announces New Leadership Roles for Two Long-Time Vice Presidents

   OBIE MEDIA CORPORATION CHERIE MCGRATH
Cherie McGrath, vice president, Director of Transit Relations & Development. (PRNewsFoto)[AG]
EUGENE, OR USA
   OBIE MEDIA CORPORATION SANDY TRAHAN
Sandy Trahan, senior vice president of Sales & Operations. (PRNewsFoto)[AG]
EUGENE, OR USA
    EUGENE, Ore., July 23 /PRNewswire-FirstCall/ -- Obie Media Corp.
(Nasdaq: OBIE), a leading provider of out-of-home advertising products and
services in North America, has named Sandy Trahan as Senior Vice President,
Sales & Operations and Cherie McGrath as Vice President, Director of Transit
Relations & Development. The move is part of the Company's business plan to
position Obie Media for significant growth over the next five years. Both
Trahan and McGrath are tenured veterans of Obie Media with more than 10 years
of experience in working at all levels of the Company.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20040723/SFF028-a
             http://www.newscom.com/cgi-bin/prnh/20040723/SFF028-b )
    Trahan will be responsible for all sales and market operations throughout
Obie Media's 40 markets in North America. He was promoted from Vice President
of Western North America where he oversaw market expansion opportunities,
sales, operations, hiring, and training in California, Oregon, Washington,
Montana, and British Columbia. Trahan joined the Company in 1993 and was part
of the startup in Portland, Oregon. He then became Manager of the Northwest
Region in 1995. In 1998, he moved to Vancouver, BC to lead the startup in
Canada's third-largest city and manage Obie's new Canadian subsidiary, Obie
Media Ltd. Trahan brings more than 13 years of industry experience and sales
professionalism to his position. He is based at the Company's headquarters in
Eugene, Oregon.
    McGrath will act as a liaison between Obie Media and the Company's current
transit agency partners and will be responsible for analyzing and developing
growth opportunities in new markets. Most recently she served as Vice
President, Southeastern Region where she oversaw Obie Media's market expansion
opportunities, sales, operations, hiring, and training in Missouri, Texas, and
Florida. McGrath joined Obie Media in 1993 and worked on the Company's startup
in Portland, Oregon. She then successfully headed the startup in Dallas, Texas
in 1998. McGrath has worked in a sales and management capacity throughout her
career with Obie Media and brings 14 years of media experience to her
position. She is currently active in a wide variety of sales and marketing
organizations and is a member of Women in Transportation. McGrath will
continue to work out of Obie's Chicago office.

    About Obie Media
    Obie Media Corporation is a leading full-service out-of-home advertising
company based in Eugene, Oregon. The company sells, designs, produces and
installs out-of-home advertising displays which include transit posters,
billboards, wallscapes, transit shelters and bus benches throughout the United
States and Canada. Obie Media's common stock is traded on the Nasdaq National
Market under the symbol "OBIE." For more information, please contact Obie
Media Corporation, 4211 West 11th Avenue, Eugene, Oregon 97402-5435.
Telephone: 800-233-6243 or 541-686-8400. Fax: 541-683-3212. Web: http://www.obie.com.


SOURCE Obie Media Corporation




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Related links:
  • http://www.obie.com
    Photo Notes:
    NewsCom: 
    http://www.newscom.com/cgi-bin/prnh/20040723/SFF028-a
    http://www.newscom.com/cgi-bin/prnh/20040723/SFF028-b
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Joe McRae, Public Relations Coordinator of
    Obie Media Corp., +1-541-686-8400, or 1-800-233-6243, or
    jmcrae@obie.com