New game takes classic favorite to the casual space under multi-year
agreement
SEATTLE, July 23 /PRNewswire-FirstCall/ -- From Casual Connect Seattle,
digital entertainment services company RealNetworks(R), Inc. (Nasdaq: RNWK)
and Mattel, Inc. today announced the release of "UNO Undercover(TM)." This
casual game adaptation of America's number one card game was developed as
part of Real and Mattel's exclusive multi-year agreement announced at last
year's Casual Connect Seattle. Mattel and Real have since been working
together to deliver some of Mattel's most recognizable games for
downloadable PC and online game play throughout the world on Real's
extensive distribution network.
"We are pleased to be working with Real's strong casual games
development team to bring players new and dynamic ways to enjoy one of our
flagship brands, UNO(R)." said Cynthia Neiman, vice president, digital play
for Mattel, Inc. "UNO Undercover" brings a fresh, light-hearted, engaging
story element to the classic game play that will allow fans to enjoy UNO in
a new way and also introduces our family-friendly brand to new players
around the world."
"UNO Undercover," is an interesting twist on the classic favorite card
game UNO, which was originally developed in 1971 and has since sold more
than 200 million games in more than 80 countries. This new adaptation
includes a cast of appealing characters including the story's star, Felicia
Blue, a retired spy and family woman of action who achieved childhood fame
as an UNO prodigy. Casual gamers will help Felicia sleuth her way through
the professional world of UNO, consisting of international spies and
smugglers. In addition to the story mode, players can choose to play the
classic game with up to three computer-controlled competitors.
"'UNO Undercover' is a fun, interactive take on a classic family
favorite," said Matt Turetzky, vice president of content and non-PC
platforms for Real's Games Division. "With the game's mystery storyline and
an original cast of characters, this new format of UNO adds a unique
contemporary twist to a true perennial powerhouse."
As a leading publisher, developer and distributor of casual games --
the fastest growing category of PC games -- Real was chosen by the world's
largest toy and game manufacturer, Mattel, for its extensive distribution
network and prominence in the industry.
"UNO Undercover" is now available for trial and purchase at
RealArcade.com and GameHouse.com. It will also be available later this Fall
at leading retailers throughout North America.
RNWK-G
ABOUT REALNETWORKS
RealNetworks, Inc. delivers digital entertainment services to consumers
via PC, portable music player, home entertainment system and mobile phone.
Real created the streaming media category in 1995 and has continued to lead
the market with pioneering products and services, including: RealPlayer(R),
the first mainstream media player to enable one-click downloading and
recording of Internet video; the award-winning Rhapsody(R) digital music
service, which delivers more than 1 billion songs per year; RealArcade(R),
one of the largest casual games destinations on the Web; and a variety of
mobile entertainment services, such as ringback tones, offered to consumers
through leading wireless carriers around the world. RealNetworks' corporate
information is located at http://www.realnetworks.com/company.
About Mattel
Mattel, Inc., (NYSE: MAT, http://www.mattel.com) is the worldwide
leader in the design, manufacture and marketing of toys and family
products. The Mattel family is comprised of such best-selling brands as
Barbie(R), the most popular fashion doll ever introduced, Hot Wheels(R),
Matchbox(R), American Girl(R), Radica(R) and Tyco(R) R/C, as well as
Fisher-Price(R) brands, including Little People(R), Power Wheels(R) and a
wide array of entertainment-inspired toy lines. Mattel is recognized as one
of the 100 Most Trustworthy U.S. Companies by Forbes Magazine and is ranked
among the 100 Best Corporate Citizens by CRO Magazine. Committed to ethical
manufacturing practices, Mattel marks a 10-year milestone in 2007 for its
ever-evolving Global Manufacturing Principles and focus on sustainable
business practices. With global headquarters in El Segundo, Calif., Mattel
employs more than 30,000 people in 43 countries and territories and sells
products in more than 150 nations. Mattel's vision is to be the world's
premier toy brands -- today and tomorrow.
UNO and associated trademarks and trade dress are owned by Mattel, Inc.
(C) 2007 Mattel, Inc. All Rights Reserved. SCRABBLE is a registered
trademark of J.W. Spear & Sons, Limited, a subsidiary of Mattel, Inc.
RealNetworks, GameHouse, Mr. Goodliving, RealArcade, Rhapsody,
RealPlayer and the Real logo are trademarks or registered trademarks of
RealNetworks, Inc. or its subsidiaries.
SOURCE RealNetworks, Inc.
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Related links:
http://www.realnetworks.com
http://www.mattel.com
CONTACT:
Tiffany Dunning of RealNetworks,
+1-206-892-6733, tdunning@real.com; or Michele Sturdivant of
Mattel, 1-310-252-4374, michelle.sturdivant@mattel.com; or Bailey
Locke of SHIFT Communications, +1-415-591-8457,
blocke@shiftcomm.com
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