ST. PETERSBURG, Fla., July 24 /PRNewswire-FirstCall/ --
Catalina Marketing Japan, an international division of Catalina Marketing
Corporation (NYSE: POS), has announced a pilot agreement with Maruetsu, Inc.
to install the Catalina Marketing Network (R) in six of its supermarkets
throughout Tokyo and its neighboring communities. The pilot program will
begin in late October of this year.
"Catalina Marketing's growing presence in the Japanese market is the
direct result of a proven business model that encourages sales growth and
increases customer loyalty by engaging consumers with meaningful
communications," said Mike Bechtol, President of Catalina Marketing Services
Worldwide. "We are excited about this new relationship with Maruetsu and we
look forward to helping them meet their business objectives."
Established in 1962, Maruetsu is the largest supermarket in Japan with
approximately 200 store locations. Maruetsu's main objective is to increase
customer store loyalty by speaking with consumers on a one-to-one basis. Upon
successful completion of the pilot program, the retailer plans to expand the
reach of the Catalina Marketing Network into additional stores.
"We are excited to have partnered with such an innovative company as
Catalina Marketing," said Heihachiro Yoshino, President and Representative
Director for Maruetsu. "The flexibility of the Network will enable us to
provide rewards and incentives to our customers in a more customized manner."
The Catalina Marketing Network utilizes patented UPC-based scanner
technology to target and communicate with consumers at supermarket checkouts
based on purchase behavior. Communications may include sampling, advertising,
couponing and loyalty programs depending on retailer or brand objectives.
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com ) provides a wide range of strategic targeted
marketing solutions for consumer goods companies and retailers. The targeted
marketing services of the company are provided by interrelated operating
groups that strive to influence purchase behavior of consumers wherever and
whenever they make purchase decisions. Through these operating groups,
Catalina Marketing Corporation is able to reach consumers internationally and
domestically -- in-store, using incentives, loyalty programs, sampling and
advertising messages; at-home, through direct mailings; and online.
Personally-identifiable data that may be collected from the company's targeted
marketing programs, as well as its research programs, will not be sold or
given to any outside party without the express permission of the consumer.
Certain statements in the preceding paragraphs are forward-looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
Company News On-Call:
http://www.prnewswire.com/gh/cnoc/comp/113439.html
CONTACT:
Rachel Keener of Catalina Marketing
Corporation, +1-727-579-5224, or
rachel.keener@catalinamarketing.com
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