SOUTHFIELD, Mich., July 24 /PRNewswire/ -- The Wagner brake products brand
has introduced the first replacement friction components -- Wagner ThermoQuiet
brake pads -- for more than 24 popular 2003 passenger vehicle models,
extending its leadership in "first-to-market" friction coverage for automotive
applications. Wagner products are manufactured and marketed by Federal-Mogul
Corporation, the world leader in brake pads.
(Logo: http://www.newscom.com/cgi-bin/prnh/20000525/DETH025LOGO )
Rapid availability of replacement friction products is a key competitive
advantage within the automotive service industry, where independent garages
battle vehicle dealerships for high-volume brake service opportunities. The
Wagner brand's revolutionary ThermoQuiet technology was first to market in
replacement friction for dozens of popular domestic and import vehicles during
the 2002 model year and is the only friction brand to introduce replacement
products for any of the 2003 model year's top 25 applications.
"When independent repair shops don't have access to replacement friction
products for a late-model application, they've lost not only that service
opportunity but very likely many others over the life of the vehicle," said
Wagner Friction Director Peter Murnen. "In most cases that customer will go
back to the vehicle dealership for the repair and may not give the aftermarket
provider another chance in the future."
Among the best-selling 2003 models for which Wagner ThermoQuiet brake pads
offer exclusive aftermarket coverage are the Buick Century and LeSabre;
Chevrolet Cavalier, Impala and Malibu; Chrysler PT Cruiser and Sebring; Dodge
Stratus; Ford Focus, Mustang and Taurus; Honda Accord and Civic; Hyundai
Elantra; Mercury Grand Marquis; Nissan Altima and Sentra; Oldsmobile Alero;
Pontiac Grand Am and Grand Prix; Saturn L Series; Toyota Camry and Corolla;
and Volkswagen Jetta. This coverage leadership helped Wagner brake products
and Federal-Mogul earn the 2003 President's Award for Electronic Cataloging
Excellence from the automotive aftermarket's largest e-catalog supplier,
CCITriad.
"Wagner is able to leverage Federal-Mogul's global leadership as an
original equipment supplier to ensure very rapid access of premium replacement
brake components for today's most popular vehicles," Murnen said. "The result
is a greater potential share of the brake repair market for aftermarket
distributors, jobbers and service providers."
Wagner ThermoQuiet brake pads are the only aftermarket friction technology
to receive the Automotive News PACE Award for product innovation. Featuring
an exclusive IMI(TM) Sound Insulator(TM) technology, ThermoQuiet brake pads
eliminate the conventional brake shim by integrating the friction material,
backing plate and insulator into a high-strength one-piece component. Heat,
sound and vibration are spread over a much larger surface area, resulting in
quieter operation and longer pad life. In addition, ThermoQuiet brake pad
formulation types are matched to OE requirements by vehicle platform,
resulting in superior stopping power.
For more information on Wagner brake products, contact your Wagner brake
supplier or write to: Wagner Brake Marketing, Federal-Mogul Corporation, 26555
Northwestern Highway, Southfield, MI 48034.
Federal-Mogul is a global supplier of automotive components, sub-systems,
modules and systems serving the world's original equipment manufacturers and
the aftermarket. The company utilizes its engineering and materials
expertise, proprietary technology, manufacturing skill, distribution
flexibility and marketing power to deliver products, brands and services of
value to its customers. Federal-Mogul is focused on the globalization of its
teams, products and processes to bring greater opportunities for its customers
and employees, and value to its constituents. Headquartered in Southfield,
Michigan, Federal-Mogul was founded in Detroit in 1899 and today employs
47,000 people in 24 countries. For more information on Federal-Mogul, visit
the company's web site at http://www.federal-mogul.com .
SOURCE Federal-Mogul Corporation
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Related links:
http://www.federal-mogul.com
Company News On-Call:
http://www.prnewswire.com/gh/cnoc/comp/306225.html
CONTACT:
Christine Whitfield, +1-248-354-7697, or
Adele Ice, +1-248-354-4288, both of Federal-Mogul
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