Pulse Enables Next Generation of E-Commerce Presentations
SAN FRANCISCO, July 25 /PRNewswire/ -- Pulse Entertainment today announced
that AMD (NYSE: AMD), a leader in developing high-performance processors for
personal computers, chose Pulse Entertainment's rich media delivery platform
to showcase its new AMD Athlon(TM) processor on http://www.amd.com. Using Pulse's
award-winning technology, AMD illustrates the features of its new AMD Athlon
processor with performance enhancing cache memory in a comprehensive 3D,
animated format. The animated Web demonstration is designed to educate end
users, resellers and PC OEMs in an engaging, interactive environment.
"Pulse provides AMD with leading interactive streaming technology to show
off AMD's latest revision of its high-speed AMD Athlon processor," said Ned
Finkle, director of the Infrastructure Enablement Group at AMD. "With the
Pulse platform, we have a leading technology to offer a compelling product
presentation to our Web site visitors around the globe."
AMD recently launched its processor presentation at
http://www.amd.com/news/virtualpress/ani_assets.html. Visitors to the site are
invited to enjoy a unique 3D experience that highlights the key features of
the new AMD Athlon processor, including its increased performance and
productivity.
"AMD needed a way to effectively communicate the key features of its new
AMD Athlon processor in a way that went beyond flat images and text," said Don
Harris, senior vice president of product marketing for Pulse Entertainment,
"because that's their message -- that the AMD Athlon processor goes beyond
what people expect from a processor today. By selecting the Pulse platform,
AMD is able to incorporate high impact audio and high quality real-time 3D
graphics that parallel the high performance of its products. We're delighted
that AMD selected our technology to highlight its products because it further
validates our efforts to provide cutting-edge e-commerce solutions to our
partners and clients."
About AMD
AMD is a global supplier of integrated circuits for the personal and
networked computer and communications markets with manufacturing facilities in
the United States, Europe, Japan, and Asia. AMD produces microprocessors,
flash memory devices, and support circuitry for communications and networking
applications. Founded in 1969 and based in Sunnyvale, California, AMD had
revenues of $2.9 billion in 1999.
About Pulse Entertainment
Based in San Francisco, Calif., Pulse Entertainment was recently honored
by Red Herring as one of the Top 50 Private Companies for 2000. Pulse is a
privately funded developer of the leading technology for creating and
experiencing interactive, 3D animation on the web. Pulse specializes in
bringing life to the Internet by providing rich media solutions for digital
content creation in marketing, e-commerce, branding, entertainment, and
education. The company's growing client base and strategic partner list
includes AMD, ATI, Autodesk, Broadband Sports, Egreetings, Electronic Arts,
Eruptor, Excite@Home, Intel, Mattel, Microsoft, MTV, NBC, Real Player, The Jim
Henson Company, Time Warner and 3dfx. Pulse Entertainment is located at
654 Mission Street, San Francisco, CA 94105, 415-348-4000, or
http://www.pulse3d.com.
NOTE: AMD and AMD Athlon are trademarks of Advanced Micro Devices, Inc.
SOURCE Pulse Entertainment
 back to top
Related links:
http://www.pulse3d.com
CONTACT:
Kerry Desberg, Pulse Entertainment,
415-278-0803, or kerry@pulse3d.com; or John Reed of Phase Two
Strategies, 415-772-8429, or john_reed@p2pr.com, for Pulse
Entertainment
|
