3D Software Companies to Use Macromedia Shockwave Player as a Primary 3D
Delivery Platform for the Web
SIGGRAPH 2000, NEW ORLEANS, July 25 /PRNewswire/ --
Macromedia, Inc. (Nasdaq: MACR), the leading provider of solutions for
compelling and effective Web sites, and Intel Corporation today announced that
3D software developers Alias/Wavefront, Discreet Logic, NxView Technologies,
Inc., and Softimage have all pledged their support for the 3D technology Intel
and Macromedia are developing for the Internet.
(Photo: http://www.newscom.com/cgi-bin/prnh/19990921/MACRLOGO )
Alias/Wavefront, Discreet, NxView, and Softimage, the leading providers of
3D software tools and content services, are committed to using the future
3D-enhanced Macromedia(R) Shockwave(TM) Player as a primary delivery platform
for the Web. With the future version of the Shockwave Player, all of these
companies will have a widely-deployed platform to playback their creative 3D
content.
Earlier today, Intel and Macromedia announced they are teaming up to
deliver 3D software technology for the Internet (see separate release). The
companies will integrate Intel's Internet 3D Graphics technology into a future
version of the Macromedia Shockwave Player, enabling the player to display
high quality 3D graphics on the Internet.
As the world's leading innovator of professional 3D modeling and animation
technology, Alias/Wavefront develops software for the film and video, games,
interactive media, industrial design, and visualization markets through its
Maya and Studio product lines.
"Customers who use our products for creating their 3D animation and
designs will greatly benefit from the technology being developed by Intel and
Macromedia," said Mike Wilson, director of Alias/Wavefront's Maya Interactive
Group. "With the broad penetration of the Macromedia Shockwave Player, adding
3D playback functionality will provide an attractive and well established
delivery platform for our customers' content."
Discreet Logic's 3D Studio MAX is the award-winning professional 3D
modeling and animation solution for PCs.
"Discreet's 3D Studio MAX remains the most popular solution for creating
3D Web animations," states Phillip Miller, senior director of Discreet
software products. "We are working with both Intel and Macromedia to ensure
the vast number of 3D Studio MAX animators will have a direct method for
bringing their rich 3D content to the Web in this versatile new technology."
NxView Technologies is becoming the dominant 3D provider of e-business
solutions, services and technology via the Internet, Intranets and Extranets.
"For those of us who have been pioneering 3D on the Web, it's gratifying
to have companies such as Intel and Macromedia join the effort. With Intel's
technical knowledge and Macromedia's massive installed base of developers and
Shockwave Players, pervasive 3D on the Web should be greatly accelerated,"
said Myles A. Owens III, chairman and CEO, NxView Technologies, Inc.
SOFTIMAGE/XSI, the next-generation 3D software from Softimage, is already
winning awards for its innovative technology and workflow while maintaining
the legendary Softimage intuitiveness and productivity.
"Softimage artists will have a smooth path for publishing their 3D content
to the Web," said Michael Sheasby, director of internet business development
at Softimage. "The ubiquity of the Macromedia Shockwave Player ensures that
the technology from Intel and Macromedia will be available on a significant
number of machines connected to the Web. Artists will have a huge audience
waiting for the content they produce."
The Intel Internet 3D Graphics-enhanced Shockwave Player will enable the
next generation of bandwidth-friendly, interactive games, entertainment, and
online shopping. The combined technologies will bring the first interactive,
streaming, multiuser 3D capabilities online via the most widely deployed
multimedia player, taking Web 3D from niche applications to mainstream uses.
About Macromedia Shockwave Player
The Macromedia Shockwave Player, which reaches more than 137 million
users, is the Web standard for multi media playback. Shockwave Player is a
free Web player from Macromedia. Shockwave Player users will have immediate
access to 3D through Shockwave's auto-update feature. Shockwave Player
displays destination Web content such as high-performance multiuser games,
interactive product simulations, online entertainment, and training
applications. Through Xtras, Shockwave Player is also extensible to play back
custom-built applications. For more information on the Macromedia Shockwave
Player, visit the Macromedia Web site at
http://www.macromedia.com/shockwave/ .
ABOUT INTEL
Intel, the world's largest chip maker, is also a leading manufacturer of
computer, networking and communications products. Additional information
about Intel is available at http://www.intel.com/pressroom .
ABOUT MACROMEDIA
Macromedia is passionate about what the Web can be. Its award-winning
products empower developers to provide the most engaging experience on the
Web, and enable more effective e-business. Headquartered in San Francisco,
Macromedia has more than 1,200 employees worldwide and is available on the
Internet at http://www.macromedia.com.
NOTE: Macromedia and Shockwave are trademarks or registered trademarks of
Macromedia, Inc.
SOURCE Macromedia, Inc.
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Related links:
http://www.macromedia.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/19990921/MACRLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 888-776-6555 or 201-369-3467
CONTACT:
Megan Kirkwood of Macromedia, Inc.,
415-252-2225, or mkirkwood@macromedia.com; or Manny Vara of Intel
Corporation, 408-765-6829, or manny.vara@intel.com
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