Leading German Broadcast Systems Integrator Uses Sun StorEdge Media Central's
Open, Flexible Platform to Create High-performance Applications for Broadcast
Environments
NEW ORLEANS, July 25 /PRNewswire/ -- Sun Microsystems, Inc. (Nasdaq: SUNW)
and Berlin-based MediaFile GmbH today announced that they have teamed to
deliver a customizable broadcast solution to the German broadcast market.
MediaFile, a leading systems integrator in the German media market, has chosen
the Sun StorEdge(TM) Media Central broadcast platform for integration in its
customers' broadcast environments.
The Sun StorEdge Media Central platform, which combines Sun Enterprise(TM)
servers and Sun StorEdge arrays, is based on IETF (Internet Engineering Task
Force), open standards software. MediaFile can thereby use the software's
Java (TM) technology-based applications programming interfaces (APIs) to
develop applications that are customized to the specific needs of its
broadcast customers, with the end result being an integrated, end-to-end
broadcasting solution.
"The Sun StorEdge Media Central platform is an ideal solution for our
customers, offering the high-speed power, performance and bandwidth necessary
to keep a media-intensive broadcast environment up and running," said
Thomas Hulsmann, cofounder of MediaFile. "In addition to providing a highly
stable environment, Sun's solution also provides a very short reaction time,
which is critical for fast-paced broadcast applications."
"The Sun StorEdge Media Central platform offers an incredibly flexible
media solution," said Denise Shiffman, vice president of marketing, Sun
Network Storage. "Not only can MediaFile develop customized applications for
its customers, it can also choose to integrate Web streaming along with
traditional broadcasting."
MediaFile and Sun currently are demonstrating the solution at EXPO 2000 in
Hannover, Germany, where Sun StorEdge Media Central powers the 24 audio and
video streams that comprised the Bertelsmann Media Gallery, a live display of
news and entertainment programming in the pavilion.
Sun StorEdge Media Central will be available at the SIGGRAPH 2000
conference, July 25-27 in New Orleans, La. Show visitors who are interested
in seeing a working demonstration can stop by Sun's booth #819, located in
Hall F of the Ernest N. Morial Convention Center.
Sun StorEdge Media Central Platform Maximizes Flexibility and
Scalability
The integrated Sun StorEdge Media Central platform includes Sun StorEdge
Media Central software, Sun Enterprise(TM) servers and Sun StorEdge arrays.
The system delivers a broad set of flexible, custom solutions that enable
media customers to improve processes for handling, using and storing digital
content. Unlike proprietary systems, the Sun StorEdge Media Central platform
easily extends to a variety of network transports, file formats or bit rates,
and can support different bit rates simultaneously.
The Sun StorEdge Media Central platform can be configured for different
uses within a broadcast environment, such as serving as a play-to-air server,
archive server or production server. Sun StorEdge Media Central Streaming
Server software is available for Web streaming applications.
The platform offers added, open flexibility through its VideoBeans(TM)
components, which are APIs written in the Java(TM) programming language.
VideoBeans components enable customers to quickly and easily develop custom
applications for their specialized needs.
The platform's flexible design allows for future growth. Customers can
easily add servers and storage as their business demands grow.
About Sun Network Storage
Sun Network Storage was formed by Sun Microsystems in July 1998, and is a
recognized multi-billion dollar industry leader in the UNIX(R) and open
systems storage market. Sun is changing the rules in network storage by
delivering software and hardware written to an open network architecture.
Sun's commitment to standards enables timely availability of new technology,
investment protection for existing technology, and a thriving partner
community. The comprehensive Sun StorEdge family of products enables
customers to match storage to the application while providing scalable
capacity and performance in a "pay-as-you-grow" architecture.
About Sun Microsystems, Inc.
Since its inception in 1982, a singular vision -- The Network Is The
Computer(TM) -- has propelled Sun Microsystems, Inc., to its position as a
leading provider of industrial-strength hardware, software and services that
power the Internet and allow companies worldwide to dot-com their businesses.
With $15.7 billion in annual revenues, Sun can be found in more than
170 countries and on the World Wide Web at http://sun.com .
About MediaFile GmbH
MediaFile GmbH is the result of a merger between two Berlin, Germany-based
companies: aux Medientechnik GmbH and NCD Network Consulting
Datacommunication GmbH. For more than ten years, NCD has provided
digital-network products for the broadcast, media and networking industries.
aux Medientechnik's expertise ranges from broadcast to postproduction
technology.
NOTE: Sun, Sun Microsystems, the Sun logo, Sun Enterprise, Sun StorEdge,
VideoBeans, Java and The Network Is The Computer are trademarks or registered
trademarks of Sun Microsystems, Inc., in the United States and other
countries. UNIX is a registered trademark in the United States and other
countries, exclusively licensed through X/Open Company Ltd. Other product
names mentioned herein may be trademarks and/or registered trademarks of their
respective companies.
CONTACT: Suzanne Eaton of Sun Microsystems, Inc., 510-574-9747, or
suzanne.eaton@.sun.com; or Corey Oiesen of Dovetail Public Relations,
408-395-3600, or corey@dovetailpr.com, for Sun Microsystems, Inc.; or
Thomas Hulsmann of MediaFile GmbH, 44-30-820-99-500, or huelse@compuserve.com.
SOURCE Sun Microsystems, Inc.
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Related links:
http://sun.com
CONTACT:
Suzanne Eaton of Sun Microsystems, Inc.,
510-574-9747, or suzanne.eaton@.sun.com; or Corey Oiesen of
Dovetail Public Relations, 408-395-3600, or corey@dovetailpr.com,
for Sun Microsystems, Inc.; or Thomas Hulsmann of MediaFile GmbH,
44-30-820-99-500, or huelse@compuserve.com
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