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The Good Guys! Announces Third Quarter Results, Unveils Business Strategy For Returning Company to Profitability

      Streamlines Operations, Eliminates Unprofitable Lines of Business,
     Emphasizes Digital and High-Tech Consumer Entertainment Electronics

    SAN FRANCISCO, July 26 /PRNewswire/ -- The Good Guys! (Nasdaq: GGUY) today
announced financial results for the third quarter and first nine months of
fiscal year 1999, and unveiled its business strategy for returning the company
to profitability.
    The company reported a net loss of $8.1 million, or a $.54 loss per share,
for the third quarter ended June 30, 1999, compared with a net loss of
$2.6 million, or a $.18 loss per share, for the same period last year.
    As previously reported, sales for the third fiscal quarter were
$210.5 million, up one percent from $209.1 million in the third quarter of
fiscal year 1998.  Comparable store sales for the quarter decreased
two percent.
    For the nine months, the net loss was $13.7 million, or  a $.94 loss per
share, compared to a net loss of $2.2 million, or a $.16 loss per share, the
year before.
    Sales for the first nine months of fiscal 1999 were $723.7 million, a
two percent increase from the $708.4 million reported for the same period last
year.
    "We are taking immediate steps to improve our financial performance," said
Ron Unkefer, founder, chairman and chief executive officer of The Good Guys!,
who rejoined the company on July 1, 1999.  "We are aggressively reducing our
operating costs and eliminating unprofitable lines of business while shifting
our product focus to reflect our core competency -- digital and high-tech
consumer entertainment electronics."

    Exiting Computer Business, Expanding Communications and Internet Services
Offerings
    A major step towards sharpening the company's focus and improving profit
margins will be the elimination of computers and home office products from The
Good Guys!' overall product mix by the end of this quarter.
    "The expected synergy from computer sales and entertainment electronics
sales has not materialized," said Unkefer.  "Minuscule computer industry
margins, quick obsolescence of inventory and unique service challenges have
collectively made this category a financial drain on the company."
    The Good Guys! will redeploy its energies and retail space in part to
expand its successful wireless phone division and create a department that
will showcase new technology and Internet-related products and services,
including digital cable set top boxes, broadband service and Internet
appliances.
    "Our most loyal and profitable customers demand 'high-tech, high-touch'
products that are hard to find in the national chains," said Unkefer.  "We
hope to work closely with our existing vendors, as well as emerging technology
companies, to ensure that our stores offer the most advanced products on the
market."
    Unkefer also said the company would look for opportunities to conduct
select market tests, customer evaluations, limited roll-outs and first phase
distribution for new and innovative technology products and services.

    Reducing Overhead, Streamlining Operations
    Unkefer also outlined plans to reduce general and administrative costs by
nearly 20 percent, or approximately $8 million.  The initiative is already
under way and focuses on streamlining all corporate functions, including
operations, management information systems, finance, human resources and
merchandising.
    Under the new structure, two vice president positions have been
eliminated, the real estate department has been closed and facilities
management has been consolidated under operations.
    After a performance review of all locations, the company has decided not
to close any of its retail stores.  "Of our 79 stores, 78 make a contribution
to operating profits (before allocation of corporate overhead) and the one
exception is expected to begin contributing in the next few months," said
Unkefer.  "One of our key strengths is the efficiency of our marketing channel
-- all sales are concentrated in the four West Coast states, where we have
stores in virtually every market with 250,000 or more people."
    Unkefer also said that the company has canceled all plans for additional
store remodels and relocations and will not open any new locations until the
company is again operating profitably.
    During this fiscal year, The Good Guys! opened two new locations and
relocated or remodeled seven locations.  The lost sales and substantial
inefficiencies associated with these upgrades contributed significantly to
this year's losses, but these stores should help drive sales in the coming
year, Unkefer said.
    "By concentrating on existing locations, streamlining our operations and
returning to our successful core business, we will revitalize The Good Guys!
brand, clarify our market differentiation and strengthen our position in the
marketplace," said Unkefer.

    Enhancing The Good Guys! Brand
    Unkefer announced plans to increase the company's advertising and
marketing budget by more than 20 percent.  San Francisco-based advertising
agency Citron Haligman Bedecarre has agreed to take an equity interest in The
Good Guys! and will develop the company's new integrated branding and
marketing campaign.  The campaign will convey The Good Guys! commitment to
providing early adopters, product savvy consumers and middle and upper income
customers a distinctive selection of entertainment electronics products and
services.  "We're going to articulate a compelling and differentiated position
and super-serve this important, profitable market niche," said Unkefer.

    Getting Back On Track
    Unkefer reported that the company expects that the actions being taken
will lead to restructuring charges in the fourth quarter.  While aggressive
actions are being taken to cut costs and improve performance, Unkefer
cautioned that the impact on financial results would not be immediate.
    "We aren't looking for an improvement in our financial performance in the
fourth quarter, but are encouraged that our plan should return us to
profitability during fiscal 2000," Unkefer said.
    The company's projections for same store sales increases are consistent
with current market trends, based on recent actual category margins and the
increase in sales expected from the enhanced advertising and marketing effort.
    Unkefer also noted that the reduction in operational costs coupled with
the change in product mix should make the company cash flow positive in
fiscal 2000, even if same-store sales are flat.
    "Our three-year goal is to return to profitability in the upcoming fiscal
year, meet or exceed industry average earnings in year two, and by year three
be recognized as the best run consumer entertainment electronics specialty
retailer in the world," said Unkefer.

    About The Good Guys!
    Earlier this month, Unkefer, who founded The Good Guys! in 1973, rejoined
the company as chairman and CEO.  During his previous tenure as chairman and
CEO (1973-1993), Unkefer had a proven track record of achieving profitable
results, including taking the company public in 1986 and establishing The Good
Guys! as one of the nation's pre-eminent providers of consumer electronics.
    The Good Guys! is a leading specialty retailer of consumer entertainment
electronics, operating a total of 79 stores in California, Washington, Oregon
and Nevada, and marketing a broad range of high quality, name brand products.
For more information on The Good Guys!, including news releases, product
information and store locations, visit http://www.thegoodguys.com.

    To the extent this news release contains forward-looking statements, such
statements are subject to risks and uncertainties, including, but not limited
to, increases in promotional activities of competitors, changes in consumer
buying attitudes, the presence or absence of new products or product features
in the Company's merchandise categories, changes in vendor support for
advertising and promotional programs, changes in the Company's merchandise
sales mix and economic conditions.


                             The Good Guys, Inc.
                           SELECTED FINANCIAL DATA
                                 (Unaudited)
    Three Months Ended June 30:                1999                1998

    Sales                                  $210,451,000       $209,057,000
    Net Loss                                $(8,131,000)       $(2,591,000)
    Net Loss Per Share
      Basic                                       (.54)              (.18)
      Diluted                                     (.54)              (.18)
    Average Shares
      Basic                                  15,103,000         14,086,000
      Diluted                                15,103,000         14,086,000

    Nine Months Ended June 30:                 1999                1998

    Sales                                  $723,649,000       $708,422,000
    Net Income (Loss)                      $(13,726,000)       $(2,182,000)
    Net Income (Loss) Per Share
      Basic                                       (.94)              (.16)
      Diluted                                     (.94)              (.16)
    Average Shares
      Basic                                  14,620,000         13,932,000
      Diluted                                14,620,000         13,932,000


                             The Good Guys, Inc.
                      CONSOLIDATED STATEMENTS OF INCOME
                                 (Unaudited)

    (Amounts in thousands
    except per share data)                     Three Months Ended
                                       June 30, 1999        June 30, 1998
                                                 % of                 % of
                                    Amount      Sales      Amount     Sales
    Net sales                      $210,451     100.0     $209,057    100.0
    Cost of sales                   155,811      74.0      155,792     74.5

    Gross profit                     54,640      26.0       53,265     25.5

    Selling, general and
     administrative expenses         61,566      29.3       57,103     27.3

    Income (loss)
     from operations                 (6,926)     (3.3)     (3,838)     (1.8)
    Interest expense, net             1,205      (0.6)         252     (0.1)

    Income (loss) before
     income taxes                    (8,131)     (3.9)     (4,090)     (2.0)
    Income tax expense
     (benefit)                            0       0.0      (1,499)     (0.7)

    Net income (loss)               $(8,131)     (3.9)    $(2,591)     (1.2)

    Net income (loss) per common share
      Basic and Diluted:             $(0.54)               $(0.18)

    Weighted average shares
      Basic and Diluted:             15,103                 14,086


                             The Good Guys, Inc.
                      CONSOLIDATED STATEMENTS OF INCOME
                                 (Unaudited)

    (Amounts in thousands
    except per share data)                    Nine Months Ended
                                      June 30, 1999        June 30, 1998
                                                 % of                 % of
                                     Amount     Sales      Amount     Sales
    Net sales                      $723,649     100.0     $708,422    100.0
    Cost of sales                   545,617      75.4      531,204     75.0

    Gross profit                    178,032      24.6      177,218     25.0

    Selling, general and
     administrative expenses        189,302      26.2      179,913     25.4

    Income (loss)
     from operations                (11,270)     (1.6)      (2,695)    (0.4)
    Interest expense, net             2,459      (0.3)         747     (0.1)

    Income (loss) before
     income taxes                   (13,729)     (1.9)      (3,442)    (0.5)
    Income tax expense
     (benefit)                            0       0.0       (1,260)    (0.2)

    Net income (loss)              $(13,729)     (1.9)     $(2,182)    (0.3)

    Net income (loss) per common share
      Basic and Diluted:             $(0.94)                $(0.16)

    Weighted average shares
      Basic and Diluted:             14,620                 13,932


                             The Good Guys, Inc.
                          CONSOLIDATED BALANCE SHEET
                                 (Unaudited)

    (Amounts in thousands)                       June 30, 1999   June 30, 1998
    ASSETS

    Current Assets:
      Cash                                           $10,176         $8,469
      Receivables, net                                23,560         33,953
      Inventories                                    135,697        150,575
      Prepaid Assets                                   7,138          6,350

    Total Current Assets                             176,571        199,347


    Property and equipment, net                       80,651         65,869
    Other assets                                       7,162          1,697

    Total Assets                                    $264,384       $266,913


    LIABILITIES AND SHAREHOLDERS' EQUITY

    Current Liabilities:
      Accounts payable                               $68,486       $100,589
      Accrued expenses                                35,777         40,593

    Total Current Liabilities                        104,266        141,182

    Revolving Credit Debt                             55,708          7,957

    Shareholders' equity                             104,413        117,774

    Total Liabilities and Shareholders' Equity      $264,384       $266,913


SOURCE The Good Guys, Inc.




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    CONTACT:
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