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Blue Martini Software Reports Second Quarter 2001 Results

    SAN MATEO, Calif., July 26 /PRNewswire/ --
Blue Martini Software, Inc., (Nasdaq: BLUE) a provider of external customer
relationship management (eCRM) applications, today reported revenues of
$15.6 million for the second quarter of 2001, as compared to revenues of
$15.0 million reported for the same period in the prior year.  On a pro forma
basis, excluding the impact of amortization of deferred stock compensation,
stock warrants and intangible assets, Blue Martini Software reported a net
loss of $15.8 million for the quarter, or $0.25 per share, as compared to a
pro forma net loss of $11.1 million, or $0.23 per share, for the second
quarter of 2000.
    For the six months ended June 30, 2001, Blue Martini Software reported
total revenues of $36.1 million as compared to $25.7 million reported for the
six months ended June 30, 2000.  On a pro forma basis, excluding the impact of
restructuring costs and amortization of deferred stock compensation, stock
warrants and intangible assets, Blue Martini Software reported a net loss of
$31.0 million, or $0.49 per share for the first six months of 2001, as
compared to a pro forma net loss of $16.9 million, or $0.35 per share, for the
first six months of 2000.
    For the second quarter of 2001, the company reported a net loss, including
amortization of deferred stock compensation, stock warrants and intangible
assets, of $19.8 million, or $0.31 per share, as compared to a net loss of
$19.3 million, or $0.76 per share, for the same period a year ago.  For the
first six months of 2001, net loss, including restructuring costs and
amortization of deferred stock compensation, warrants and intangible assets,
was $45.5 million, or $0.72 per share, as compared to a net loss of
$30.9 million, or $1.22 per share, for the first six months of 2000.  For full
details on Blue Martini Software's reported results, see the financial tables
accompanying this release.
   "We are confident that the strength of our applications -- combined with
the strategic adjustments implemented earlier this month -- place us in a
strong position to weather what appears to be a protracted economic downturn,"
said Monte Zweben, president and CEO of Blue Martini Software.  "Make no
mistake about it: eCRM applications remain a leading priority for IT
organizations globally.  As the market improves, these companies will have the
resources to invest in eCRM and realize the huge value that our Marketing,
Commerce, Channels and Service applications return -- the value that
traditional CRM promised."

    Quarterly Highlights
    In the second quarter, Blue Martini Software achieved several milestones:
     -- It signed 10 new customers, bringing the total number of customers to
     more than 100.
    -- It signed 21 new partners, including seven new consulting and
    integration partners in Europe, and two in Asia Pacific.
    -- It announced the Blue Martini Developer Network, a program that
    provides the growing number of developers extending and integrating the
    Blue Martini eCRM application suite with up-to-date, detailed technical
    information, and a community for developers to interact with each other
    and Blue Martini Software.  In the first 45 days of the program more than
    2,000 developers joined the network.
    -- It delivered version 4.1 of the Blue Martini eCRM application suite.
    The new release builds upon the suite's existing support for multiple
    languages and currencies by supporting multi-byte character-sets and
    providing localization in German, French, Spanish and Japanese.

    About Blue Martini Software
    Blue Martini Software delivers on the promise of CRM.  With the
Blue Martini 4 eCRM application suite, Blue Martini Software helps companies
understand, target and interact with their customers and business partners
across multiple touch points.  The suite includes four applications:  Blue
Martini Marketing, Blue Martini Commerce, Blue Martini Channels and Blue
Martini Service.  Each application can be used individually to meet a specific
business need, or as part of a complete suite for managing catalogs, content,
transactions, campaigns, analysis and personalization.  Blue Martini Software
can be reached at +1-650-356-4000 or http://www.bluemartini.com.
    Blue Martini Software's second quarter financial results will be discussed
today, July 26, 2001 at 5:00 p.m. EDT/2:00 p.m. PDT and available by calling
+1-703-925-2435, at least 5 minutes prior to the start time, or by logging in
to the investor relations section at http://www.bluemartini.com. A replay will also
be available at the website for a limited time.

    Note to editors: "Blue Martini" and "Blue Martini Software" are trademarks
of Blue Martini Software, Inc., 2600 Campus Drive, San Mateo, CA 94403.

    This news release regarding second quarter condensed consolidated
financial results includes forward-looking statements that are subject to
risks, uncertainties and other factors that could cause actual results to
differ materially from those referred to in the forward-looking statements.
Such factors include, but are not limited to, the impact of perceived or
actual weakening of economic conditions on customers' and prospective
customers' spending on Blue Martini Software's software applications and
services; financial and other impacts of staffing reductions and other cost
control measures; quarterly fluctuations in Blue Martini Software's revenues
or other operating results; failure by Blue Martini Software to meet financial
expectations of analysts and investors, including failure resulting from
significant reductions in demand from earlier anticipated levels; risk related
to market acceptance of Blue Martini Software's products; customization and
deployment delays or errors associated with Blue Martini Software's products;
impact of long and lengthening sales and implementation cycles for Blue
Martini Software's products; satisfaction levels of customers regarding the
implementation and performance of Blue Martini Software's products; reliance
by Blue Martini Software on a limited number of customers for a majority of
its revenues; Blue Martini Software's need to maintain and enhance business
relationships with systems integrators and other parties; Blue Martini
Software's ability to attract, retain, and motivate qualified employees;
Blue Martini Software's use in its products of third-party software;
activities by Blue Martini Software and others regarding protection of
intellectual property; and competitors' release of competitive products and
other actions.  Further details on these risks are set forth in Blue Martini
Software's filings with the Securities and Exchange Commission, including its
filing on Form 10-Q for the quarter ended March 31, 2001.  These filings are
available on a website maintained by the Securities and Exchange Commission at
http://www.sec.gov .  Forward-looking statements in this release are generally
identified by words such as "remain," "will," and other similar words and
expressions. Blue Martini Software does not undertake an obligation to update
or correct any forward-looking or other statements in this release.

                         BLUE MARTINI SOFTWARE, INC.
               CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                    (In thousands, except per share data)
                                 (Unaudited)

                                   Three Months Ended     Six Months Ended
                                        June 30,              June 30,
                                     2001       2000        2001       2000

    Revenues:
     License                        $6,033     $8,421     $14,056    $14,491
     Service                         9,575      6,599      22,081     11,210
       Total revenues               15,608     15,020      36,137     25,701
    Cost of revenues:
     License                         1,178        751       2,357      1,312
     Service                        11,437     10,464      25,329     16,701
       Total cost of revenues       12,615     11,215      27,686     18,013
    Gross profit                     2,993      3,805       8,451      7,688
    Operating expenses:
     Sales and marketing            14,309     12,847      31,196     21,427
     Research and development        4,973      4,914      12,364      9,316
     General and administrative      5,012      5,407      11,997      7,935
     Restructuring charges              --         --       2,107         --
       Total operating expenses     24,294     23,168      57,664     38,678
       Loss from operations       (21,301)   (19,363)    (49,213)   (30,990)
    Interest and other, net          1,547         79       3,754        139
       Net loss                  $(19,754)  $(19,284)   $(45,459)  $(30,851)
    Basic and diluted net loss
     per common share              $(0.31)    $(0.76)     $(0.72)    $(1.22)
    Shares used in computing
     basic and diluted net
     loss per common share          63,500     25,420      62,810     25,220


                           BLUE MARTINI SOFTWARE, INC.
            PRO FORMA CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
               IMPACT OF PRO FORMA ADJUSTMENTS ON REPORTED NET LOSS
                      (In thousands, except per share data)
                                   (Unaudited)

    For the Three Months Ended June 30, 2001 and 2000


                     For the Three Months Ended  For the Three Months Ended
                              June 30, 2001              June 30, 2000
                      As Re-    Adjust-  As Ad-   As Re-   Adjust-   Adjust
                      ported     ments* justed   ported     ments*   -ed
    Revenues:
     License            $6,033      $--   $6,033  $8,421      $--   $8,421
     Service             9,575       --    9,575   6,599       --    6,599
      Total revenues    15,608       --   15,608  15,020       --   15,020

    Cost of revenues:
     License             1,178    (500)      678     751       --      751
     Service            11,437    (271)   11,166  10,464  (1,991)    8,473
      Total cost of
       revenues         12,615    (771)   11,844  11,215  (1,991)    9,224
      Gross profit       2,993      771    3,764   3,805    1,991    5,796

    Operating expenses:
     Sales and
      marketing         14,309  (1,126)   13,183  12,847  (2,487)   10,360
     Research and
      development        4,973     (67)    4,906   4,914  (1,206)    3,708
     General and
      administrative     5,012  (2,012)    3,000   5,407  (2,472)    2,935
      Total operating
       expenses         24,294  (3,205)   21,089  23,168  (6,165)   17,003
      Loss from
       operations     (21,301)    3,976 (17,325) (19,363)  8,156  (11,207)

    Interest and
     other, net          1,547       --    1,547      79       --       79

      Net loss       $(19,754) $3,976 $(15,778) $(19,284) $8,156  $(11,128)

    Net loss
     per share         $(0.31)           $(0.25) $(0.76)           $(0.23)

    Pro forma shares
     outstanding **     63,500            63,500  25,420            48,720


    *The adjustments represent the reversals of the amortization of deferred
    stock compensation, common stock warrants and acquired intangible assets.
    **Adjusted at June 30, 2000 to include the impact of shares of convertible
    preferred stock on an "as-if-converted" basis as of the beginning of the
    periods presented.



                           BLUE MARTINI SOFTWARE, INC.
            PRO FORMA CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
               IMPACT OF PRO FORMA ADJUSTMENTS ON REPORTED NET LOSS
                      (In thousands, except per share data)
                                   (Unaudited)

    For the Six Months Ended June 30, 2001 and 2000

                      For the Six Months Ended    For the Six Months Ended
                              June 30, 2001              June 30, 2000
                      As Re-    Adjust-  As Ad-   As Re-   Adjust-   Adjust
                      ported   ments*   justed   ported     ments*   -ed
    Revenues:
     License         $14,056      $--
                     $14,056  $14,491       $--  $14,491
     Service          22,081       --    22,081   11,210        --  11,210

    Total revenues    36,137       --    36,137   25,701        --  25,701
    Cost of
     revenues:
     License           2,357  (1,000)     1,357    1,312        --   1,312
     Service          25,329  (1,913)    23,416   16,701   (3,094)  13,607
      Total cost of
       revenues       27,686  (2,913)   24,773    18,013  (3,094)   14,919

      Gross profit     8,451    2,913    11,364    7,688     3,094  10,782

    Operating expenses:
     Sales and
     marketing        31,196  (3,360)    27,836   21,427   (3,879)  17,548
     Research and
      development     12,364  (1,255)    11,109    9,316   (3,373)    5,943
     General and
     admini
     -strative        11,997  (4,850)     7,147    7,935   (3,571)   4,364
     Restructuring
      charges          2,107  (2,107)        --       --        --      --
      Total operating
      expenses        57,664  11,572)    46,092 38,678  (10,823)  27,855

      Loss from
      operations    (49,213)   14,485  (34,728) (30,990)   13,917 (17,073)
    Interest and
     other, net        3,754       --     3,754      139        --     139
    Net loss       $(45,459)  $14,485 $(30,974) $(30,851)  13,917  $(16,934)

    Net loss per
     share           $(0.72)            $(0.49)  $(1.22)           $(0.35)
    Pro forma shares
     outstanding**    62,810             62,810   25,220            48,520

    *The adjustments represent the reversals of restructuring charges and the
    amortization of deferred stock compensation, common stock warrants and
    acquired intangible assets.
    **Adjusted at June 30, 2000 to include the impact of shares of convertible
    preferred stock on an "as-if-converted" basis as of the beginning of the
    periods presented.


                         BLUE MARTINI SOFTWARE, INC.
                    CONDENSED CONSOLIDATED BALANCE SHEETS
                                (In thousands)


    ASSETS                                          June 30,    December 31,
                                                      2001          2000
                                                   (Unaudited)
    Current assets:
     Cash and cash equivalents                       $29,409        $40,101
     Short-term investments                           25,301         62,183
     Accounts receivable, net                          6,609         12,584
     Prepaid expenses and other current assets         5,357          6,942
      Total current assets                            66,676        121,810

    Property and equipment, net                        9,894          8,713
    Long-term investments                             61,176         51,402
    Intangible assets and other, net                   5,130          6,373
      Total assets                                  $142,876       $188,298

    LIABILITIES AND STOCKHOLDERS' EQUITY

    Current liabilities:
     Accounts payable                                 $2,172         $4,434
     Accrued employee compensation                     7,761          9,411
     Other current liabilities                        10,081         14,233
     Deferred revenues                                 8,416         15,249
     Current portion of long-term obligations            166            209
      Total current liabilities                       28,596         43,536
    Long-term obligations, less current portion          104            117
      Total liabilities                               28,700         43,653
    Stockholders' equity:
     Common stock                                         69             69
     Additional paid-in-capital                      259,190        260,943
     Deferred stock compensation                    (25,992)       (42,106)
     Accumulated other comprehensive income              911            282
     Accumulated deficit                           (120,002)       (74,543)
      Total stockholders' equity                     114,176        144,645
      Total liabilities and stockholders' equity    $142,876       $188,298




SOURCE Blue Martini Software, Inc.




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    CONTACT:
    Allison Parker of The Financial Relations
    Board, +1-415-986-1591, or ir@bluemartini.com, for Blue Martini
    Software; or Kate Sellers Blatt of Blue Martini Software,
    +1-650-356-7851, or kateb@bluemartini.com