Teen-Only Event Features Customized Shopping and Concert Series in 100 GGP
Malls
CHICAGO, July 26 /PRNewswire-FirstCall/ -- In an effort to provide
tailored entertainment programming to teens during the frenzied back-to-school
season, one of the country's largest owners and managers of shopping malls,
General Growth Properties (GGP), has partnered with Pepsi and Fujifilm for
"Your Taste, Your Style, Your Night of Shopping." The event provides teens a
night at the mall that is "just for them" -- with special sales, prizes,
giveaways, cutting-edge fashion and music. The program kicks off July 27,
2002 in White Plains, New York at the Galleria at White Plains, and continues
throughout the summer at more than 100 GGP malls all across America.
"This program delivers us the perfect venue to build awareness of our
national 'Your Taste Your Style' under-the-cap, single serve program," says
Chad Stubbs, Pepsi-Access Channel, Customer Marketing Manager. "GGP has
continually provided us strong promotional vehicles that have enhanced our
relationship with teens and we're looking forward to another exciting and
successful event."
Teen singing sensation Kaci headlines "Your Taste, Your Style, Your Night
of Shopping" and will perform at 10 GGP malls from late July through the end
of August. At 14, Kaci, a Curb Records artist, has already made a big splash
in Europe, and looks to do the same stateside with the July 9th release of her
debut album I'm Not Anybody's Girl.
"Young adults and teens have huge spending power and are a critical part
of our audience," says Kelly Norris, GGP's Vice President of Strategic
Partnerships. "This event taps right into their primary obsessions -- music,
shopping and fashion -- while providing a forum for them to interact with
these brands in a more meaningful way. We want to offer an evening that, from
start to finish, is catered to their needs and interests, while providing an
intimate shopping experience that is uniquely their own."
Fujifilm's booth at the concert events will feature a bean bag toss,
offering teens the opportunity to win a Fujifilm Q1 camera, the new, stylish,
palm-sized camera that comes in a variety of colors, or a popular Fujicolor
QuickSnap one-time-use camera. Teens will also have the opportunity to have
their picture taken with a Fujifilm FinePix digital camera and printed,
superimposed on a Kaci mock CD sleeve, using the Fujifilm PrintPix Digicam
Picture Center.
"Teens are really into photography and this event gives us a unique
opportunity to showcase our products to this important consumer group," said
Mike Ivester, Group Marketing/Sales Manager, Business Development Group, Fuji
Photo Film U.S.A., Inc.
Although in its first official year of existence, the Your Taste, Your
Style, Your Night of Shopping event is the marriage of two of GGP's award-
winning teen-oriented programs: "Xtreme Shopping" and "Rock the Mall."
Sam Goody, Aussie Nads US Corp and teen-volunteer organization Do
Something join Pepsi and Fujifilm as GGP event sponsors.
General Growth Properties is the country's second largest shopping center
owner, developer and manager of regional shopping malls. General Growth
currently has ownership interest in, or management responsibility for, a
portfolio of 163 regional shopping malls in 41 states. The company portfolio
totals approximately 140-million square feet of retail space and includes over
15,000 retailers nationwide. A publicly traded Real Estate Investment Trust
(REIT), General Growth Properties is listed on the New York Stock Exchange
under the symbol GGP. For more information on General Growth Properties and
its portfolio of malls, please visit the company web site at
http://www.generalgrowth.com .
About Pepsi-Cola North America
Purchase, N.Y.-based Pepsi-Cola North America ( http://www.pepsi.com ) is the
$4 billion refreshment beverage unit of PepsiCo, Inc. ( http://www.pepsico.com ) in
the United States and Canada. Its brands in the United States include Pepsi,
Diet Pepsi, Pepsi ONE, Pepsi Twist, Wild Cherry Pepsi, Mountain Dew, Mountain
Dew Code Red, Sierra Mist, Mug, Slice, Aquafina, FruitWorks, Dole single-serve
juices and SoBe. The company also makes and markets North America's
best-selling ready-to-drink iced teas and coffees, respectively, via joint
ventures with Lipton and Starbucks.
About Fuji Photo Film U.S.A.
Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji
Photo Film Co., Ltd. Of Tokyo (FUJIY), a leading global manufacturer in three
business segments, including Imaging Solutions, Information Solutions and
Document Solutions. For more information on Fujifilm products, consumers can
call 800-800-FUJI or access the Fujifilm USA Web site at http://www.fujifilm.com .
SOURCE General Growth Properties, Inc.
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Related links:
http://www.pepsi.com
http://www.pepsico.com http://www.fujifilm.com
http://www.generalgrowth.com
Company News On-Call:
http://www.prnewswire.com/comp/110740.html
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/19990208/CGM015
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840
CONTACT:
David Keating, Manager, Media and Consumer
Relations of General Growth Properties, Inc., +1-312-960-6325,
Fax, +1-312-960-5484
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