WASHINGTON, July 26 /PRNewswire/ -- The seventh annual ONA conference
will be held Oct. 5-6 at the Capital Hilton in Washington, D.C., with a
full slate of offerings supplemented by co-sponsored special events planned
for the day before.
    Don't miss out on the premier gathering of online news professionals.
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    The conference is structured around tracts on content, convergence and
commerce, aimed at veteran Web parishioners, newcomers and manager and
executives charged with growing the bottom line. Other offerings will
include major addresses from digital leaders from established and new
media, plus a look at young people's news habits. Finalists for the Online
Journalism Awards and other "Best of the Best" who have produced
cutting-edge content in the past year will be on hand to provide insights
into their work. The conference culminates with a banquet that announces
the award winners.
    Here is a look at the tentative lineup
    CONTENT: Creative use * Invigorated storytelling * Databases & service
journalism * automated genius and tools * Developing new voices: Insights
into citizen journalism and minority audiences
    CONVERGENCE: Developing Web skillsets * Going solo: Perspectives into
do- it-all journalism * Vote 2008: Leveraging skills and experience *
Staffing & structure: Getting more out of your team * Breaking News: How
and how much
    COMMERCE: The church/state challenge: When content & sponsorship
dollars collide * Making money on enterprise journalism * Mobile news is
the future * Laying down the Internet law * Budgeting the future
    GENERAL ASSEMBLY SESSIONS: My Digital Day: Young people and the future
of online news and information * State of the industry: Leaders from
leading organizations discuss trends and perspectives.
    In addition, many events produced by the ONA or in conjunction with
other leading news organizations are planned for Oct. 4. Among them are
four daylong events:
    * Educators' summit, for college teachers and administrators wrestling
      with improving classroom curricula. Directed by The American
      University's School of Communication.
    * Convergence symposium, for top newspaper editors and their online
      counterparts. Presented in affiliation with the Association of Newspaper
      Editors.
    * Citizens' Journalism Summit. Produced by J-Lab, the Center for
      Innovations in Journalism.
    * Hands-on Flash workshop.
    Details on these events will be forthcoming, with sign-up available in
the ONA conference registration process, which will be available in June.
    For planning purposes, hotel rooms for ONA members attending the
conference will be available for only $186 per night. That rate is also
available at the Hilton for the convenience of people attending the Oct. 4
pre-conference events. If you can combine business with pleasure and spend
a week in D.C., the Saturday before the conference is the National Book
Festival on the Mall.
    If you have any questions about the 2006 conference, or if you are
interested in becoming a sponsor or a vendor, please contact
conference2006@journalists.org
    About The ONA
    The Online News Association is an association composed largely of
professional online journalists. The Association has more than 600
professional members, that is, members whose principal livelihood involves
gathering or producing news for digital presentation. The membership
includes news writers, producers, designers, editors, photographers and
others who produce news for the Internet or other digital delivery systems,
as well as academic members and others interested in the development of
online journalism. ONA also, in partnership with USC Annenberg School for
Communication, administers the prestigious Online Journalism Awards.
    We believe that the Internet is the most powerful communications medium
to arise since the dawn of television. As the Net becomes a primary source
of news for a growing segment of the world's population, it presents
complex challenges and opportunities for journalists as well as the news
audience.

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