Electronic Commerce Service Company for Hospitality Builds Analytic Solution
On Red Brick to Provide Benchmarking Analysis and Strategic Planning
LOS GATOS, Calif., July 27 /PRNewswire/ -- Red Brick(R) Systems, Inc.
(Nasdaq: REDB), The Data Warehouse Company(R), today announced that
Dallas-based Pegasus Systems, Inc. (Nasdaq: PEGS) chose Red Brick as the
platform for the development and delivery of a highly scalable decision
support solution. This solution, Pegasus IQ(TM), is intended to provide the
hotel industry with a comprehensive range of data, research and reporting
services for benchmarking analysis and strategic planning.
Pegasus Systems, a leading provider of hotel industry electronic commerce
and transaction processing solutions, uses the Internet and major computerized
travel reservation systems to connect with approximately 25,000 hotels,
enabling travel agents and consumers around the world to make electronic
travel reservations. Pegasus Systems is the owner and operator of the popular
travel website, TravelWeb(R) ( http://www.travelweb.com ), considered to be one of
the industry's full-service mega sites for travel reservations.
Pegasus IQ will be powered by Red Brick DecisionScape(SM), an environment
of products, services, methodology and partnerships designed specifically for
decision support. Red Brick provides deep analytic expertise and leading
decision support technology that serve as the backbone to Pegasus' analytic
solution.
"We have been very successful in delivering a transactional reservation
solution to our hotel customers over the past nine years, however, reservation
data offers a greater value in its ability to help hotels forecast business
opportunities," said Pegasus Systems' Chief Information Officer Bill
Nicholson. "We're very excited about our new Red Brick data warehouse system
and look forward to assisting hotels define their competitive advantage
through the use of the system."
"We deliver decision support solutions that enable our customers to
enhance their marketing abilities and beat the competition," said Paul
Rodwick, vice president of Marketing at Red Brick. "Through Red Brick
DecisionScape, we are able to build successful solutions that are designed to
give customers a fast return on investment. We expect the solution at Pegasus
Systems to achieve the same success, and to efficiently and easily scale as
Pegasus' business grows."
Pegasus plans to use Synchrony(TM), analytic software from the company
called "if ... " Synchrony is designed to enable business analysts to examine
in-depth relationships across multiple aspects of their businesses and pose
complex queries to the Red Brick data warehouse for quick, actionable
information. The power and ease with which data can be managed, stored and
accessed is expected to give the Pegasus IQ solution a competitive advantage
in serving its customers.
The Pegasus IQ Data Warehouse
Pegasus Systems originated in 1989 through the efforts of 16 of the
world's largest hotel and travel-related companies. The company's first
business, THISCO, was created to provide a transaction processing system that
would enable travel agents around the world to electronically book
reservations at thousands of hotels globally. Last year, the THISCO system
processed more than 17.5 million hotel reservations at more than
25,000 hotels.
Another Pegasus business, HCC (Hotel Clearing Corp.), collects,
consolidates and pays hotel commissions to travel agents around the world.
The 75,000 travel agency locations that participate in HCC generate more than
1.8 million hotel reservations per month. Through THISCO and HCC, Pegasus has
recorded a significant amount of historical data that can provide valuable
information about worldwide travel booking trends.
Pegasus IQ is a new unit of Pegasus Systems that will specialize in
database marketing, market research and marketing information systems for the
hospitality industry. Leveraging Pegasus' central position in the reservation
process, Pegasus IQ is designed to provide one of the industry's most
comprehensive sources of hotel industry data, based on information analysis
and data mining applied to the Red Brick data warehouse.
About Pegasus Systems, Inc.
Pegasus Systems, Inc. ( http://pegasus.thisco.com ) provides global
electronic commerce and transaction processing solutions to hotels, travel
agencies, meetings and convention planners, corporate travel departments and
Internet businesses around the world via its services that include:
THISCO(TM), HCC(TM), TravelWeb(R) ( http://www.travelweb.com ), NetBooker(TM) and
Pegasus IQ(TM). Pegasus Systems has its headquarters in Dallas and offices in
London. The company's stock is traded on the Nasdaq National Market under the
symbol PEGS.
About Red Brick
Red Brick Systems, Inc. is a premier provider of data warehousing
solutions. Through Red Brick DecisionScape, a comprehensive, integrated
environment of products, services, methodology and partnerships, Red Brick
helps its customers and partners improve the quality, speed and accuracy of
their business decision-making. Red Brick's leading expertise and innovative,
server-integrated technology deliver scalable decision support solutions for
data warehousing, data marts, OLAP and data mining. Red Brick is based in Los
Gatos, Calif., with 290 employees worldwide and FY97 annual revenues of
approximately $43 million.
Information about Red Brick is available on the World Wide Web at
http://www.redbrick.com. News releases and corporate background information may also
be retrieved by fax. For an index of available materials, call 800-758-5804,
and enter PIN #105756.
NOTE: Red Brick, the Red Brick logo and The Data Warehouse Company are
registered trademarks and Red Brick DecisionScape is a service mark and
trademark of Red Brick Systems, Inc. Synchrony is a trademark of if ... All
other trademarks are acknowledged as the property of their respective owners.
SOURCE Red Brick Systems, Inc.
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Related links:
http://www.redbrick.com
Company News On-Call: http://www.prnewswire.com or
fax, 800-758-5804, ext. 105756
CONTACT:
Carolyn Hughes of Red Brick Systems, Inc.,
408-399-7216, or chughes@redbrick.com; or Karin Wacaser of
Pegasus Systems, Inc., 214-523-0129, or karinw@thisco.com
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