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American Heritage Life Becomes Allstate Financial Workplace Division

    JACKSONVILLE, Fla., July 27 /PRNewswire/ -- Allstate Financial, a business
unit of The Allstate Corporation, announced today that the workplace
operations of American Heritage Life Insurance Company and its subsidiaries
will change their marketing identification to Allstate Financial Workplace
Division.  The name change reflects the company's increased focus on becoming
the country's dominant provider of insurance products at the workplace.  The
Allstate Financial Workplace Division will continue to operate under current
management and existing workforce in Jacksonville.  The legal name of the
underwriting company, American Heritage Life Insurance Company, will remain
unchanged.
    American Heritage Life Insurance Company has grown significantly since
Allstate Financial acquired it in 1999, expanding to a national presence with
22 Regional Sales Offices operating in 49 states, Puerto Rico and the U.S.
Virgin Islands.  Workplace marketing offers insurance products to employees at
the workplace through payroll deduction.  More than 23,900 agents are licensed
to sell Workplace Division and individual products.  Workplace Division
products currently include universal life, term life, interest sensitive whole
life, disability income, cancer, accident, hospital indemnity and dental
insurance.  Allstate agents and independent brokers and agents now offer
Workplace Division products to more than 16,500 companies.
    "The Allstate Financial Workplace Division plays an important part in
enabling Allstate Financial to help Americans achieve a secure financial
future," said Tom Wilson, president of Allstate Financial.  "With the
convenience of purchasing life and health insurance through regular payroll
deduction, more and more Americans are choosing to protect themselves and
their families this way."
    "American Heritage Life has a long history and a strong reputation as a
sound, stable financial institution," said Richard Morehead, president and
chief executive officer of American Heritage Life Insurance Company.  "By
leveraging the Allstate brand name we expect to expand distribution more
rapidly, which will enable us to offer our products to more employers across
the country as well as offer additional products and services to existing
accounts.
    "We already have the advantages of financial strength, a broad product
portfolio, a longstanding commitment to service and training, strong
relationships with our producers, competitive commission rates and a sharp
focus on the underserved small to medium-sized business market," said
Morehead.  "With the additional leverage, brand awareness and the enhanced
marketing commitment of Allstate Financial, we're intent on becoming the
nation's dominant workplace marketer."
    Allstate Financial Group is a business unit of The Allstate Corporation
(NYSE: ALL), representing the affiliates that provide life insurance,
retirement, investment and health and disability insurance products.  Widely
known through its "You're in Good Hands with Allstate(R)" slogan, Allstate
Financial helps its customers achieve a secure financial future with a broad
array of retirement solutions.  Allstate Financial is also a premier provider
of variable annuities and long-term care insurance.  In addition, through
workplace marketing, Allstate Financial offers life, health and disability
insurance through employee payroll deductions.  Customers can access Allstate
Financial products and services through approximately 60,000 financial
professionals, including Allstate agents, independent agents, banks and
securities firms.



SOURCE The Allstate Corporation




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Related links:
  • http://www.allstate.com
    CONTACT:
    Mary Kay Steinman, +1-904-992-3050, or Laura
    Margolis, +1-847-402-5600, both of The Allstate Corporation