True and Clear Channel Entertainment Make a Date for Fans With Today's Hottest
Music and a Chance at Lasting Romance
DALLAS, July 27 /PRNewswire/ -- Get ready to rock and remember. True, the
premier online relationship service, today announced it has formed a
relationship with one of the world's leading entertainment companies, Clear
Channel Entertainment. Beginning this month and continuing throughout the
summer, the companies will bring millions of music fans across the country
closer to their favorite artists and each other, helping them Live, Love and
Learn(TM) like never before.
Set to the beat of this summer's chart-topping artists, concert-goers in
16 major U.S. cities will have the opportunity to learn the keys to creating
long-lasting relationships at concerts produced by Clear Channel
Entertainment. True will unveil the secrets to single music fans through
amusing and entertaining give-aways and collateral as well as "True
Hook-ups" -- live dating games that will take place in between acts at various
venues.
"True's goal is to bring compatible people together, forming meaningful,
rewarding relationships," said Herb Vest, founder and CEO of True. "By
working with Clear Channel this summer, we're able to do that in a big way
with an added element: we're making sure people have fun doing it! We are
thrilled to say that as a result of our agreement millions of music fans
across the nation will have the chance to learn what it takes to develop and
maintain long-lasting relationships this summer, to the beat of great music."
"The live music experience is intense and exciting," said Bruce Eskowitz,
president of Clear Channel Entertainment Properties. "Pairing True with
targeted concertgoer demographics will help to build a powerful emotional
connection with consumers."
True will have a high-profile brand presence at Clear Channel
Entertainment venues with "True Stages" in Albuquerque, Boston, Charlotte,
Cleveland, Columbus, Indiana, Kansas City, Los Angeles, Nashville, Sacramento,
Seattle, San Francisco and Virginia Beach. At each event, "True Cru" teams
will interact with concert-goers, providing them with giveaways, chances to
play "True Hook-Ups" and tips on developing meaningful relationships.
Specific concerts will be announced via radio in each city as well as via
ongoing Web promotions at http://www.true.com/EventsCalendar.htm.
True members will enjoy special VIP access to more than 200 live
performances at more than 20 venues and live club events. In addition members
can access real-time information regarding Clear Channel Entertainment
concerts at True.com and True's Web site will receive prominent placement on
the Clear Channel Web site (http://www.cc.com).
About Clear Channel Entertainment
Clear Channel Entertainment is a leading producer and marketer of live
entertainment events. In 2003, 69 million people attended approximately
32,000 events promoted and/or produced by the company, including live music
events; Broadway, West End and touring theatrical shows; family entertainment
shows; museum exhibitions, and specialized sports and motor sports events.
Clear Channel Entertainment's LIVE Channel creates and executes live events
for companies seeking brand promotion. Clear Channel Entertainment operates
throughout North America, Europe, and Australia. More information may be
found by visiting http://www.cc.com and http://www.clearchannel.com.
About True
True stands alone as the world's preeminent online relationship service.
Based on an advanced, scientific compatibility test uniquely endorsed by
Psychology Today and independently certified to comply with the standards of
the American Psychological Association, True is the only online relationship
service that actively protects the safety of its members by conducting
extensive criminal background screenings. With the help of proprietary
research and the industry's most extensive team of scientists, relationship
experts and psychologists, True members are guided step-by-step through all
stages of the relationship-building process.
To find out more about how True helps people around the world Live, Love
and Learn(TM), please visit http://www.True.com.
Press Contacts:
Alex Clark
Ogilvy Public Relations Worldwide
(310) 248-6119
Alex.Clark@ogilvypr.com
Ray Yeung/Jill Gumberg
Brainerd Communicators
For Clear Channel Entertainment
(212) 986-6667
yeung@braincomm.com
gumberg@braincomm.com
SOURCE True
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Related links:
http://www.cc.com
http://www.clearchannel.com http://www.True.com
CONTACT:
Alex Clark of Ogilvy Public Relations
Worldwide, +1-310-248-6119, Alex.Clark@ogilvypr.com, for True; or
Ray Yeung, yeung@braincomm.com, or Jill Gumberg,
gumberg@braincomm.com, both of Brainerd Communicators,
+1-212-986-6667, for Clear Channel Entertainment
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