ITASCA, Ill., July 27 /PRNewswire/ -- At each stage of school, students
encounter new challenges in writing. Young students strive to stay in the
lines, while older students often get writer's cramp and calluses. Others
struggle to make it through the school day without losing their pens and
pencils. In celebration of back-to-school, OfficeMax(R) is rolling out the
latest writing products to address these and other challenges.
"Studying is tough work, and the last thing students need is to worry
about writer's cramp and missing pens," said Ryan Vero, OfficeMax executive
vice president of merchandising. "OfficeMax has the latest writing utensils
and other accessories to help make writing easier, allowing students to stay
focused on the task at hand."
Some of OfficeMax's latest back-to-school products to help students write
with ease include:
-- Freeform(TM) Neo Bird(TM) Pen and Finger Grip Gel Pen let students
write for hours without cramping or getting finger calluses. The
ergonomic designs help distribute pressure more evenly across fingers
compared with traditional pens. The Freeform(TM) Neo Bird(TM) comes
with a neckband that attaches to the pen cap to help keep the pen close
at hand. Both are available from IdeaStream in black ballpoint.
-- Freeform(TM) Zip(TM) Pen allows students to easily switch from writing
to typing, and back again without setting down the pen. The 11/2
inch-long pen comes with a flexible metal band to wear on the right
hand. Positioned for quick jotting while typing on the keyboard,
reading mail or talking on the phone. Available from IdeaStream in
black ballpoint.
-- See & Feel(TM) Raised Ruling Writing Tablets. Remember writing crooked
as a young child? Now young students don't have to, thanks to See &
Feel(TM) writing tablets for children just learning to write. The
writing tablets by Mead(R) Hobbies & Ideas(R) feature raised ruling and
embossed lines to help young students practice print and cursive
writing, while helping them achieve the often-elusive goal of "staying
inside the lines."
-- Erasable Twistables(TM) by Crayola(R) are the only erasable crayons on
the market. A twist on a twist -- Crayola Erasable Twistables(TM) offer
older kids a coloring tool that's fun to use and delivers loads of
color, with the convenience of erasability built right in. Available in
eight classic colors that require no peeling and no sharpening when the
tips get worn down, just twist and keep coloring. Available at
OfficeMax stores, for ages six and up.
-- Flip Back(TM) 3600 Binder is a three-ring binder that lies flat so
students take notes without having the binder rings get in the way.
Front cover and papers fold back flat like a spiral notebook to provide
a compact, firm surface. Traditional 3-ring binder design by Avery(R)
allows students to add, remove, and reorder pages.
-- Hi-Liters(R) and Marks-A-Lot(R) Retractable Markers retract like pens,
so there is no cap to lose. Both are developed with patent-pending
technologies and inks that won't dry out. Marks-A-Lot retractable
markers are low odor, rub and water-resistant. Retractable Hi-Liters
have a faceted barrel for easy gripping. Both products have non-toxic
ink and are guaranteed not to dry out. Available from Avery(R) in
4-packs and 10-packs.
These and other "cool for school" products are available at nearly 1,000
OfficeMax stores nationwide. OfficeMax has a complete selection of the latest
office and school supplies available year-round. With a 115 percent low price
guarantee, service improvements and an improved store design that makes it
easier to find products quickly, OfficeMax is the place to accomplish school
shopping in one easy trip.
About OfficeMax
OfficeMax is a leader in both business-to-business office product
solutions and retail office products. OfficeMax delivers an unparalleled
customer experience -- in service, in product, in time savings, and in value -
- through a relentless focus on its customers. The company provides office
supplies and paper, technology products and solutions, and furniture to large,
medium and small businesses and consumers. OfficeMax customers are served by
more than 40,000 associates through direct sales, catalogs, Internet and
nearly 1,000 superstores. Having joined with Boise Office Solutions, the
company had pro forma revenues of $8.3 billion in 2003. OfficeMax is a
division of Boise Cascade Corporation.
About Boise Cascade Corporation
Boise (NYSE: BCC), headquartered in Boise, Idaho, provides solutions to
help customers work more efficiently, build more effectively, and create new
ways to meet business challenges. We own or control more than 2 million acres
of timberland, primarily in the United States, to support our manufacturing
operations. Boise's annualized first half 2004 sales were $13.9 billion.
Visit the Boise Web site at http://www.bc.com .
OfficeMax Contact Media Contact
Bill Bonner Nicole Miller, Bader Rutter & Associates
630 438 8584 262 784 7200
SOURCE OfficeMax
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Related links:
http://www.bc.com
Company News On-Call:
http://www.prnewswire.com/comp/109525.html
CONTACT:
Bill Bonner of OfficeMax, +1-630-438-8584;
Nicole Miller of Bader Rutter & Associates, +1-262-784-7200
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