Services Provided to 35,000 Pharmaceutical Executives Worldwide
ATLANTA, July 28 /PRNewswire/ -- IMS HEALTH (NYSE: RX) today announced
that IMS HEALTH Strategic Technologies is the name of its new unit created
with the recent merger of Sales Technologies and Walsh International.
Atlanta-based IMS HEALTH Strategic Technologies is the largest global provider
of sales force automation products and services to the pharmaceutical
industry, with services covering 35 countries.
"We provide multinational pharmaceutical companies with leading-edge,
configurable sales force automation technology to support their rapid
geographic expansion," said Victoria R. Fash, IMS HEALTH president and chief
operating officer. "The flexible technology effectively integrates
proprietary sales and marketing activity data with IMS HEALTH information to
enhance productivity."
Over 35,000 pharmaceutical executives worldwide depend on IMS HEALTH
Strategic Technologies to make business decisions each day. As the only
provider dedicated to the healthcare industry, solutions are tailored to meet
the unique requirements of this vital market. Services include sales force
automation systems, strategic sales and marketing solutions, and the provision
of client-critical databases.
"Our products and services improve sales and marketing productivity with
real-time profiling, targeting, activity reporting, team selling and sample
management," said Ronald D. Brown, chief executive officer of IMS HEALTH
Strategic Technologies. "We deliver information more consistently and
efficiently than our competitors can, and that enables sales representatives
and product managers to make better decisions and act faster."
IMS HEALTH is the world's leading provider of information solutions to the
pharmaceutical and healthcare industries. With more than $1 billion in 1997
revenue, IMS HEALTH operates in over 90 countries. IMS HEALTH is the largest
pharmaceutical manufacturer information partner, with over 40 years'
experience in the industry. Key products and services integral to customer
day-to-day operations include: market research for prescription and
over-the-counter pharmaceutical products; sales management information to
optimize sales force productivity; technology enabled selling solutions for
sales and marketing decision-making; and technology systems and information
services that support managed care organizations.
Additional information is available at http://www.imshealth.com.
SOURCE IMS Health
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Related links:
http://www.imshealth.com.
Company News On-Call: http://www.prnewswire.com or
fax, 800-758-5804, ext. 115785
CONTACT:
Mary Margaret Ray of IMS Health, 404-841-4148
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