'Experts' Demonstrate Hotels.com Customer Focus in Fun and Appealing
Commercials
DALLAS, July 28 /PRNewswire-FirstCall/ -- Hotels.com launches a new brand
advertising campaign this week that introduces the new Hotels.com "team of
experts" who are shown checking out everything a traveler needs to know about
hotels. The creative, the first from advertising agency Doner since winning
the account in February, focuses on the company's prowess in hotel
accommodations through humor and is designed to spark a personal connection
for people making hotel reservations.
"The entire campaign is consistent with the concerns and desires of anyone
looking to find the perfect hotel for their trip. Hotels.com is a leader in
this highly competitive industry because we provide our customers with the
tools and personal interaction that make them feel confident when booking a
hotel, and this campaign demonstrates all of the elements behind that
expertise," said Cheryl Rosner, president of Hotels.com.
The television portion of the campaign features three :30 television
spots, "Kids," "Relax," and "Romance," all which utilize the song, "The Power"
performed by Snap. The spots demonstrate the work of the Hotels.com
fictitious team of experts who travel from hotel to hotel conducting research
that consumers don't have time to do including inspecting bath tubs, testing
out the food, trying out the beds, etc. The commercials also highlight
Hotels.com's competitive pricing for hotels in top destinations. "Kids"
breaks nationally this week on cable and network television. Hotels.com will
launch a fully integrated campaign with Radio, Print and Interactive media.
"The consumer response from these ads is overwhelmingly positive; clearly
reflecting the value that Hotels.com provides to our customers," Rosner added.
About Hotels.com
Hotels.com is a leading provider of lodging worldwide, providing service
through its own websites (including http://www.hotels.com and others),
thousands of affiliated websites, and its toll-free call centers
(1-800-2-HOTELS). Hotels.com provides accommodations to travelers at over
12,000 properties in more than 400 markets in North America, Europe, the
Caribbean and Asia. The company offers a one-stop shopping source for hotel
pricing, amenities and availability, and also specializes in providing
travelers with accommodations for sold-out periods. Hotels.com is an
operating business of IAC/InterActiveCorp (Nasdaq: IACI). CST: 2059975-40.
FOR FURTHER INFORMATION:
CONTACT:
Nicole Hockin
Hotels.com
469-335-1595
nhockin@hotels.com
SOURCE Hotels.com
 back to top
Related links:
http://www.hotels.com
CONTACT:
Nicole Hockin of Hotels.com, +1-469-335-1595,
or nhockin@hotels.com
NOTE TO EDITORS: Please contact the Hotels.com Press Office to
obtain images and clips of advertising campaign creative.
|
