Gelato(TM) 2.0 Rendering Software With Sorbetto Lighting Technology Allows
Artists to Create High-Quality Imagery in a Fraction of the Time
SANTA CLARA, Calif., July 28 /PRNewswire-FirstCall/ -- NVIDIA Corporation
(Nasdaq: NVDA), a worldwide leader in graphics and digital media processors,
today announced three new additions to the Company's suite of professional
software products for the film industry.
(Logo: http://www.newscom.com/cgi-bin/prnh/20020613/NVDALOGO )
-- Gelato 2.0 rendering software, the latest major release of this
product for film studios
-- Amaretto, an Autodesk 3ds Max rendering plug-in for Gelato developed
by Frantic Films
-- Sorbetto lighting technology, an interactive tool that significantly
accelerates the creation of realistic lighting
"We are seeing orders of magnitude speedup in relighting with Sorbetto
compared to the alternative of launching full renders for each iterative
change," said Larry Gritz, chief architect of the NVIDIA Gelato renderer.
"This translates to final render quality imagery in several seconds rather
than several minutes, at full film quality, complete with antialiasing, motion
blur, and all the usual rendering effects. This is unprecedented in the film
industry."
Along with these new products, NVIDIA is introducing a new pricing
structure designed to make these tools more accessible to both large and small
studios. Gelato with a choice of the Mango plug-in for Alias Maya or Amaretto
plug-in for 3ds Max is now priced at only $1500, which includes the first year
of maintenance and support. When using these plug-ins, users have access to
all the features found in Gelato. Amaretto is currently in beta testing with
availability planned for this fall.
"NVIDIA has done a great job of understanding the needs of film studios,"
said Mark Wiebe, director of research and development at Frantic Films.
"Sorbetto is a perfect example of a powerful tool which can truly
revolutionize the way lighting is done. By speeding up the lighting process,
thus accelerating the creative process, these new products will help change
the way studios like ours make movies."
NVIDIA will be demonstrating Gelato 2.0 and Sorbetto at SIGGRAPH 2005
(Booth #1714) as part of a digital production pipeline that provides a
snapshot of how NVIDIA professional products help address the various workflow
issues that customers have to deal with.
About the products
Gelato 2.0 brings performance improvements and major new features
including volumetric shadows for hair and smoke, simultaneous rendering of
stereo images, shader metadata, physical units in shaders, and API support for
3rd parties to write lighting tools based on Sorbetto.
Sorbetto lighting technology allows you to add, delete, or move lights
(including recomputation of shadows), or modify any light parameter, and see
the changes interactively. At all times you are viewing final pixels,
including full antialiasing, motion blur, and transparency. This saves artists
time and allows them to adjust lighting in a scene to get the exact look they
are trying to create. For Maya users, Sorbetto features are exposed directly
in our Mango plugin for Maya. For developers, all relighting features are
exposed through extensions to the Gelato APIs.
Amaretto allows 3ds Max users to select Gelato to render existing scenes,
and access Gelato's extensive feature set including fast sub-pixel
displacement, analytical sub-division surfaces and shader programming language
to enhance the quality of their artistic output.
NVIDIA digital film products are available from authorized resellers by
region, and evaluation copies of the software are available. For more
information, please visit http://film.nvidia.com .
About NVIDIA
NVIDIA Corporation is a worldwide leader in graphics and digital media
processors. The Company's products enhance the end-user experience on
consumer and professional computing devices. NVIDIA graphics processing units
(GPUs), media and communications processors (MCPs), and wireless media
processors (WMPs) have broad market reach and are incorporated into a variety
of platforms, including consumer and enterprise PCs, notebooks, workstations,
PDAs, mobile phones, and video game consoles. NVIDIA is headquartered in Santa
Clara, California and employs more than 2,100 people worldwide. For more
information, visit the Company's Web site at http://www.nvidia.com.
Certain statements in this press release including, but not limited to,
date of availability of new products, and the benefits, features, capabilities
and performance of our products and technologies, are forward-looking
statements that are subject to risks and uncertainties that could cause
results to be materially different than expectations. Such risks and
uncertainties include, but are not limited to, delays in ramping new products
into production, software bugs, acceptance of new technologies and products,
the impact of competitive products and pricing alternatives, changes in
industry standards and interfaces, changes in performance demands by the
industry, delays in availability of our products, our dependence on
third-party developers, publishers and resellers and other risks detailed from
time to time in the NVIDIA reports filed with the Securities and Exchange
Commission including its Form 10-Q for the quarter ended May 1, 2005. These
forward-looking statements speak only as of the date hereof. NVIDIA disclaims
any obligation to update these forward-looking statements.
NOTE: All company and/or product names may be trade names, trademarks
and/or registered trademarks of the respective owners with which they are
associated. Features, pricing, availability, and specifications are subject
to change without notice.
SOURCE NVIDIA Corporation
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Related links:
http://film.nvidia.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20020613/NVDALOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk,photodesk@prnewswire.com
CONTACT:
David Higham of NVIDIA Corporation,
+1-408-486-8287, or dhigham@nvidia.com
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