Enterprise Marketing Applications Powered by Red Brick DecisionScape(SM) Bring
One-to-One Customer Solutions to Multiple Markets
LOS GATOS, Calif., July 29 /PRNewswire/ -- Red Brick(R) Systems, Inc.
(Nasdaq: REDB), The Data Warehouse Company(R), today announced a strategic
partnership with Paragren Technologies, Inc. of Reston, VA to deliver
enterprise-wide, high performance decision support solutions for marketers in
various industries who demand the ability to discover, establish and grow
profitable, one-to-one customer relationships.
This strategic partnership enables Paragren's One-By-One suite of
enterprise marketing applications to be integrated with and powered by Red
Brick DecisionScape(SM), a comprehensive, integrated environment of products,
services, methodology and partnerships for decision support. As a result of
the integration of Paragren and Red Brick products, businesses can now achieve
industrial-strength, high performance relationship marketing solutions in
vertical markets such as communications, retail, delivery, energy, financial
services, government and insurance.
"We have recently stated our objectives to deliver analytic applications
powered by Red Brick DecisionScape and designed to improve customers' ability
to compete effectively," said Paul Rodwick, vice president of Marketing at Red
Brick. "The partnership with Paragren combines best-in-class, one-to-one
marketing relationship applications with the decision support expertise and
integrated suite of products available in Red Brick DecisionScape. We believe
the Red Brick-Paragren product set will enable customers to deploy successful
relationship marketing applications quickly."
"We are very pleased to partner with such an innovative and assertive
company as Red Brick," explains Tony Agresta, director of Product Management
for Paragren. "Because of our mutual clients and Red Brick's focus on
enterprise-wide, high-performance solutions that address complex data, we see
a true compatibility between our two firms. Our One-By-One suite will give us
a real competitive edge in providing advanced relationship marketing systems
to clients."
Red Brick provides best-in-class decision support expertise through its
integrated products and services. The Red Brick DecisionScape environment
includes automatically-optimized query performance, integrated
extraction/transformation/loading of source data and extreme user and data
scalability, all of which are necessary to launch successful decision support
applications.
Paragren Technologies delivers optimized relationship marketing. By
integrating innovative software, services and market intelligence, Paragren
enables businesses to discover, establish and grow profitable customer
relationships. The One-By-One(R) suite of marketing applications empowers
marketers to execute targeted customer acquisition, expansion and retention
strategies.
Paragren's suite of products consists of One-By-One Data Discoverer, for
exploration, analysis and integrated data mining; One-By-One Campaign Manager,
for customer acquisition and retention programs; and One-By-One Interactive
Marketer, for real-time, one-to-one marketing execution. All One-By-One
applications are hosted by the One-By-One Application Server, a powerful
engine that rapidly organizes data, regardless of its source, into a unified,
logical, customer-centric framework.
The Red Brick-Paragren Technologies Alliance
The Red Brick-Paragren alliance includes joint sales collaboration,
marketing and business development initiatives, and field implementation
support. Paragren is a member of Red Brick's Solutions Partners Program,
which maintains alliance relationships with market-leading, third-party
solutions providers whose products and services focus on the decision support
needs of Red Brick's customers and partners.
Red Brick is a member of the Paragren Connections Program, which
establishes partnerships with market-leading firms that provide complementary
solutions enabling marketers to achieve maximum value and return on investment
of their relationship marketing initiatives.
About Paragren Technologies
Headquartered in Reston, Virginia, Paragren Technologies, Inc. delivers
optimized relationship marketing. By integrating innovative software,
services and market intelligence, Paragren enables businesses to discover,
establish and grow profitable customer relationships. The One-By-One(R) suite
of marketing applications, enhanced with professional services and consumer-
based panel data, empowers marketers to execute targeted customer acquisition,
expansion and retention strategies. Paragren operates independently as an APAC
TeleServices company. Additional information is available at http://www.paragren.com.
APAC TeleServices Inc. (Nasdaq: APAC), headquartered in Deerfield,
Illinois, operates 90 customer contact centers and has more than
25,000 employees in 19 states. Founded in 1973, the company seeks to optimize
the value of its clients' customer relationships by improving customer
service, increasing sales, leveraging technology and managing change for
corporate growth. APAC's clients represent a wide range of industries
including business and consumer products, communications, delivery, energy,
financial services, government, insurance, retail and technology. The
company's Web site address is http://www.apacteleservices.com.
About Red Brick
Red Brick Systems, Inc. is a premier provider of data warehousing
solutions. Through Red Brick DecisionScape, a comprehensive, integrated
environment of products, services, methodology and partnerships, Red Brick
helps its customers and partners improve the quality, speed and accuracy of
their business decision-making. Red Brick's leading expertise and innovative,
server-integrated technology deliver scalable decision support solutions for
data warehousing, data marts, OLAP, and data mining. Red Brick is based in
Los Gatos, CA, with 290 employees worldwide and FY97 annual revenues of
approximately $43 million.
Information about Red Brick is available on the World Wide Web at
http://www.redbrick.com. News releases and corporate background information may also
be retrieved by fax. For an index of available materials, please call
800-758-5804, and enter PIN .105756.
NOTE: Red Brick, the Red Brick logo and The Data Warehouse Company are
registered trademarks and Red Brick DecisionScape is a service mark and
trademark of Red Brick Systems, Inc. All other trademarks or registered
trademarks are the property of their respective holders.
SOURCE Red Brick
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Related links:
http://www.redbrick.com
Company News On-Call: http://www.prnewswire.com or
fax, 800-758-5804, ext. 105756
CONTACT:
Carolyn Hughes of Red Brick Systems, Inc.,
408-399-7216, or chughes@redbrick.com; or Suzanne Porter-Kuchay
of Paragren Technologies, 703-995-1867, or spk@paragren.com
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