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Catalina Marketing Corporation Announces Stock Repurchase Authorization Of $100 Million

    ST. PETERSBURG, Fla., July 29 /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation (NYSE: POS) announced that its Board of Directors has authorized
$100 Million of funds to be available for the repurchase of the Company's
common stock.  This authorization replaces the unused portion of the
$75.0 million repurchase program authorized by the Board in July 2001.  As of
June 30, 2002 the Company had repurchased 1,972,900 shares for a total of
$59.2 million under the July 2001 repurchase program, including 867,900 shares
for $27.8 million in the first quarter of this fiscal year.  From September
1994 through June 2002, the Company has repurchased approximately 14.1 million
shares totaling $236.9 million.
    Christopher W. Wolf, Catalina's Chief Financial Officer commented, "The
repurchase authorization reflects the continued confidence that the Board of
Directors and management have in Catalina's future and is consistent with the
company's ongoing strategy to build value for our shareholders.  Catalina's
high levels of profitability and cash flow allow the company to return value
directly to our shareholders and still focus on investing in strategic
initiatives to drive future growth."

    About Catalina Marketing
    Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) provides a wide range of strategic,
targeted marketing solutions for consumer goods companies and retailers.  The
targeted marketing services of the company are provided by interrelated
operating groups that strive to influence the purchasing behavior of consumers
wherever and whenever they make purchase decisions.  Through these operating
groups, Catalina Marketing is able to reach consumers internationally and
domestically - in-store, using incentives, loyalty programs, sampling and
advertising messages; at home, through direct mailings; and online.
Personally identifiable data that may be collected from the company's targeted
marketing programs, as well as its research programs, will not be sold or
provided to any outside party without the express permission of the consumer.

    Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially.  Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.



SOURCE Catalina Marketing Corporation




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    CONTACT:
    Christopher W. Wolf, Chief Financial Officer
    of Catalina Marketing Corporation, +1-727-579-5218