Industrial Light & Magic and Other Studios Highlight Improved Quality, Cost
Effectiveness of NVIDIA Graphics in Movie Making
SIGGRAPH 2003 - SAN DIEGO, July 29 /PRNewswire-FirstCall/ -- NVIDIA
Corporation (Nasdaq: NVDA), the worldwide leader in visual processing
solutions, today announced that it will demonstrate how to accelerate film
production using partner tools running on the new, programmable NVIDIA
Quadro(R) FX 3000 series of professional graphics solutions. SIGGRAPH
attendees in the NVIDIA booth (#2625) will have the ability to test drive new
tools including a high dynamic range image playback system by Industrial Light
& Magic (ILM), the industry's pre-eminent visual effects house whose recent
work appeared in Terminator 3: The Rise of the Machines, Pirates of the
Caribbean: The Curse of the Black Pearl, and The Hulk.
(Photo: http://www.newscom.com/cgi-bin/prnh/20020613/NVDALOGO )
Frantic Films, with recent effects work on X2: X-Men United and The
Italian Job, will premiere its new fluid dynamics tool. IRIDAS will likewise
show its new color correction tool while Nexus Digital Studios and Zoic
Studios, whose work appeared in the Fox Television series Firefly and Buffy
the Vampire Slayer, will showcase a jointly developed previsualization tool.
"Programmable NVIDIA graphics solutions enable a more interactive
production workflow so visual effects artists are able to review their imagery
more frequently," said Cliff Plumer, chief technology officer at ILM. "The
more iterations they can have on a given shot, the better the end result will
be."
Professional graphics solutions from NVIDIA are streamlining film
production in conjunction with studio tools including:
-- ILM's new high dynamic range image playback system, based on its own
OpenEXR file format, which allows artists to apply film look and
exposure control on the fly using fragment shaders developed in Cg.
-- The new Frantic Films fluid dynamics tool that makes liquid look more
realistic and true-to-life than previously possible.
-- An IRIDAS SpeedGrade correction tool that enables artists to preview
effects with full Cg shader integration using real-time playback of
film resolution frames at 2k and higher.
-- The noncommercial previsualization tool developed for SIGGRAPH by Nexus
Digital Studios, Zoic Studios, and NVIDIA that streamlines file
transfer from motion capture to 3D scanning and Alias' Maya(R)
application.
"We were determined to create a fluid dynamics tool of the highest
possible caliber," said Chris Bond, president of Frantic Films. "When NVIDIA
came out with Cg and its programmable NVIDIA Quadro FX graphics, we had what
we needed to build the best tool in the business. Professional graphics
solutions from NVIDIA translate into performance, innovation and quality."
About NVIDIA
NVIDIA Corporation is a market leader in visual computing technology
dedicated to creating products that enhance the interactive experience on
consumer and professional computing platforms. Its graphics and
communications processors have broad market reach and are incorporated into a
wide variety of computing platforms, including consumer digital-media PCs,
enterprise PCs, professional workstations, digital content creation systems,
notebook PCs, military navigation systems, and video game consoles. NVIDIA is
headquartered in Santa Clara, California and employs more than 1,600 people
worldwide. For more information, visit the Company's Web site at
http://www.nvidia.com .
Certain statements in this press release, including any statements
relating to the Company's performance expectations for NVIDIA's family of
products and expectations of continued revenue growth, are forward-looking
statements that are subject to risks and uncertainties that could cause
results to be materially different than expectations. Such risks and
uncertainties include, but are not limited to, manufacturing and other delays
relating to new products, difficulties in the fabrication process and
dependence of the Company on third-party manufacturers, general industry
trends including cyclical trends in the PC and semiconductor industries, the
impact of competitive products and pricing alternatives, market acceptance of
the Company's new products, and the Company's dependence on third-party
developers and publishers. Investors are advised to read the Company's Annual
Report on Form 10-K and quarterly reports on Form 10-Q filed with the
Securities and Exchange Commission, particularly those sections entitled
"Certain Business Risks," for a fuller discussion of these and other risks and
uncertainties.
NOTE: All company and/or product names may be trade names, trademarks
and/or registered trademarks of the respective owners with which they are
associated. Features, pricing, availability, and specifications are subject
to change without notice.
SOURCE NVIDIA Corporation
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Related links:
http://www.nvidia.com
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NewsCom:
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PRN Photo Desk, 888-776-6555 or 212-782-2840
CONTACT:
Charlie Rasch of NVIDIA Corporation,
+1-408-486-8236, or crasch@nvidia.com
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