Anark Customers Catch the Attention of Time Warner, Virgin/EMI Records And
Colgate-Palmolive
See Anark at Siggraph 2003 Tues., July 29th - Thurs., July 31st
Booth #3237, San Diego Convention Center
SAN DIEGO, July 30 /PRNewswire/ -- Anark(R) Corporation today announced
that several Anark Studio customers have recently won the business of
household name corporations using 3D, interactive presentations authored in
Anark Studio(TM). These agencies caught the attention of TimeWarner Cable,
Virgin/EMI Records and Colgate-Palmolive when they created and delivered Anark
media projects and subsequently opened up a wealth of additional business
opportunities.
(Logo: http://www.newscom.com/cgi-bin/prnh/20030521/ANARKLOGO )
Magic Box Editorial ( http://www.magicboxeditorial.com ) teamed with
Costello & Nardecchio Advertising and stepped up to the challenge when Time
Warner Cable needed to arm their 'media agent' sales reps with an engaging
presentation that would impress ad agency execs and assist the ad space sale.
They created an eye-catching presentation that included striking video, 3D and
added interactivity. The Anark Studio presentation was such a hit with Time
Warner execs that are looking to use Magic Box to create similar presentations
for their cable markets on a national basis.
"The Time Warner execs were sold on the Anark Studio presentation at first
glance," said Mark Mitchell, digital artist and president of Magic Box. "They
saw the content as a large 'step up' from everything else their competitors
were doing and knew it would set them apart."
Sibac Corporation ( http://www.sibac.com ) a UK-based company devoted to
creating advanced experiential interfaces and broadcast solutions pitched
recording leader, Virgin/EMI Records on their concept for a 3D music tour site
for artist Mel C using Anark Studio content, produced by Creative Director,
Dominic Perrice. The 3D site allowed loyal Mel C fans to experience her music
in a highly compelling and engaging environment. Not only did the Sibac team
'wow' record execs with the amazing visual quality and interactivity of the
site, but they were immediately productive with Anark Studio's easy to use and
familiar interface.
"Our team became very familiar with Anark Studio very quickly, which was
crucial given our very tight deadline," said Adrian Olins, Director of
Business Relations for Sibac. "The familiar interface, standard languages and
very tight integration with all the necessary 3D programs, as well as
excellent support from the technical side, made Anark Studio a very cost
effective way of developing a premium content site."
Cosmogon Creative Forces ( http://www.cosmogon.com ) used Anark Studio to
illustrate an inventors new Brush 'n' Roll concept to Colgate-Palmolive execs
accustomed to hundreds of dreary PowerPoints and the response from them was
simply, "Amazing." Anark Studio allowed Cosmogon to represent a complex
product with a dynamic, full motion presentation complete with interactive 3D
animation, all within a development time best described by Cosmogon's creative
director, Dragan Stiglic as "blazing."
According to Stiglic, "When I purchased Anark Studio, I was blown away by
its visual quality and flexibility. When I pitched the idea to the Brush 'n'
Roll inventor, I was able to promise that we would not only be able to animate
the product, but could actually allow the end user to interact with it!"
Magic Box, Sibac and Cosmogon are part of a new generation of multimedia
developers that have discovered that Anark Studio is the perfect tool to help
them grow their business. With the Mac version launching at Siggraph this
week, and the launch of Anark Studio 2 in June, the product continues to
enable multimedia innovators to go well beyond the constraints of traditional
authoring tools, and provide their audiences with media that fulfills the
claim of the "most captivating media on the planet."
About Anark Corporation
Anark Corporation delivers next generation multimedia technologies that
give artists and digital media developers the power to create visually
unrivaled interactive multimedia applications. The company's flagship
product, Anark Studio, empowers developers to create eye-catching multimedia
presentations for corporate communications, CBT/e-Learning, tradeshow
presentations, and interactive media presentations deliverable on CD-ROM,
kiosks, the Web and beyond. Headquartered in Boulder, Colo., and founded in
1994, Anark's partners include industry leaders such as D-Storm, Discreet
Microsoft, NVIDIA Corporation, Right Hemisphere and TurboSquid. For more
information, visit Anark on the Web at http://www.anark.com .
Anark and its respective logo are trademarks, and in certain
jurisdictions, registered trademarks of Anark Corporation. All other
trademarks, trade names, product names and logos may be the trademarks or
registered trademarks of their respective owners.
SOURCE Anark Corporation
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Related links:
http://www.anark.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20030521/ANARKLOGO
PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840
CONTACT:
press/analysts, Robyn Phipps, APR of Anark
Corporation, +1-303-545-2592 ext. 229, robyn.phipps@anark.com
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