Mexican Nostalgia Takes Over Los Angeles With '100 Years of Mexican Music'

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Mexican Nostalgia Takes Over Los Angeles With '100 Years of Mexican Music'
 Tequila 100 Anos(TM) pays tribute to Mexican culture with a collection of
   original photos of celebrated Mexican musicians from the last century

    DEERFIELD, Ill., July 30 /PRNewswire/ -- The "100 Years of Mexican
Music" exhibit, sponsored by Tequila 100 Anos(TM), arrives in Los Angeles,
closing a multi-city tour that began in May on a high-note. Beginning July
31, adult, legal purchase age Latinos and the general community will enjoy
this unique photo exhibit curated by Steven Loza, Professor of
Ethnomusicology at UCLA and Adjunct Professor of Music at the University of
New Mexico.

    "This is a unique opportunity for Los Angeles residents to learn and
appreciate the cultural richness of Mexico through a free historical tour
featuring Mexican artists from diverse music genres," says Loza, who
offered counsel to the selection of artists featured in the exhibit as well
as biographical references.

    "We are proud to bring to the city of Los Angeles a representation of
Mexican culture that - just like Tequila 100 Anos - is inspired by its
roots and created with the passion and dedication of its people. Tequila
100 Anos - along with many of the artists featured in the exhibit - has
also become one of Mexicans' favorite drinks in this country," says Antonio
Portillo, Brand Manager for Tequila 100 Anos.

    Embracing the unique atmosphere of 1907 to 2007, original pictures of
performers such as Agustin Lara, Pedro Infante, Lola Beltran, Los Lobos,
Angelica Maria, among others, will be on exhibit for one month.

    "100 Years of Mexican Music" may be appreciated Monday through Saturday
from 10 a.m. to 8 p.m. and Sundays from 10 a.m. to 7 p.m. at Plaza Mexico
at 3100 East Imperial Highway, Lynwood, California 90262.

    About Tequila 100 ANOS(TM)

    Tequila 100 Anos(TM) was created to celebrate the 20th century at
Hacienda La Perseverancia, in Tequila, Jalisco, Mexico; to toast to the new
and exciting moments that the new century would bring, and to renew the joy
and hope of Mexican people. Tequila 100 Anos has always been manufactured
with the best agave, with special attention to the artisanal elements that
characterize the brand. Besides its great taste, 100 Anos features other
unique elements, such as its unique handcrafted bottle, ornamental rounded
edges, to reflect some of the inherent values of the Mexican culture. Today
there are three different varieties: Blanco 51%, Reposado 51% and Reposado
100% Agave, offered in different sizes, 375ml, 750ml and 1.75L, and in July
of this year, Reposado 1L 100% Agave.

    About Beam Global Spirits & Wine

    Inspiring conversations around the world, Beam Global Spirits & Wine,
Inc., is building brands people want to talk about. Consumers from all
corners of the globe call for our brands, including Jim Beam(R) Bourbon,
Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker's
Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Larios(R) Gin, Whisky DYC(R),
Teacher's(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs, Knob
Creek(R) Bourbon and Starbucks(TM) Liqueurs. Beam Global Spirits & Wine is
part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company
with annual sales exceeding $8 billion. For more information on Beam Global
Spirits & Wine, its brands, and its commitment to social responsibility,
please visit http://www.beamglobal.com and http://www.drinksmart.com.

    Drink Responsibly.




    Sauza(R) 100 Anos Tequilas. 40% alc./vol. (C)2008 Sauza Tequila Import
Company, Deerfield, IL

    Media Contact:
    Melissa Rincon
    Ketchum for 100 Anos
    (404) 879-9163
SOURCE Tequila 100 ANOS
http://www.beamglobal.com
http://www.drinksmart.com
CONTACT:
Media: Melissa Rincon of Ketchum for 100
Anos, +1-404-879-9163