New Website Offers Customizable Identity Theft Protection Solutions that
Help Increase Customer Security and Loyalty
NORWALK, Conn., July 30 /PRNewswire/ -- Affinion Security Center, a
leading provider of identity theft protection services, announced today the
launch of a new website that will act as a platform for its robust line of
identity theft protection solutions. The site,
http://www.affinionsecuritycenter.com, will allow financial institutions,
government agencies, educational organizations and other companies to offer
their customers unique combinations of services aimed at identity theft
protection, detection and resolution. By offering customers solutions to a
critical problem such as identity theft, companies can increase a
customer's sense of security which in turn can create brand loyalty.
The Affinion Security Center website is unique because it allows
Affinion's clients to create customized solutions that address specific
risks to different customers. The portal offers a broad array of services
that clients can choose from to create a customized solution, including:
credit monitoring and reporting, public records monitoring, protection from
new account fraud, social security number monitoring, online chat room
monitoring with Affinion's CardCops service and identity theft resolution
services.
The Affinion Security Center is also a source of valuable information
related to identity theft such as an RSS feed of the most up to date news
on the issue. In addition to providing information and customer solutions,
the site highlights the solutions available for businesses such as
Affinion's BreachShield service. BreachShield provides organizations with
all of the tools necessary to develop an effective tactical response to a
data breach, including identity theft and credit monitoring solutions to
help reassure affected customers.
"Affinion has more than 5,000 business clients, many of which are some
of the world's largest financial institutions, so we understand that one of
our clients' main goals is to increase customer retention by offering
valuable new services," said Tom Rusin, CEO and President of Affinion
Group, North America. "One of the ways that we have been able to help our
clients most effectively increase customer retention is through Affinion's
identity theft protection services. With Affinion Security Center, now it
is even easier for clients to create a customized identity theft solution
that meets the exact needs of their customer base."
Affinion Security Center offers customization options and services that
are appropriate for a wide array of organizations. For example, a national
bank might choose to offer customers a full-service solution that includes
credit monitoring, public data sweeps, credit card registration, and
identity theft resolution services, while a university may only want to
offer its students a program that includes credit monitoring and PC
protection. A solution can be built to offer full protection or complement
existing solutions already in place. The services are available for
custom-branding, so organizations can create a cohesive look and feel and
increase brand visibility with customers.
A study conducted by Strategic Research Partners of financial
institutions offering PrivacyGuard, one of Affinion's identity theft
protection services, found that the high level of customer satisfaction
with the service led to stronger customer allegiance for the institutions
offering it. More than two thirds of all customers polled reported that
they were more likely to retain their business with institutions that
offered them the PrivacyGuard solution.
According to a recent Javelin Research study there have been 44.8
million victims of identity theft in the past five years in the United
States, and nearly 18 million in the past two years alone. This crime costs
more than $51 billion or $5,920 per victim annually, becoming so prevalent
that an identity thief strikes on average every 3.5 seconds. In fact, ID
theft has now surpassed drug trafficking as the No. 1 crime in America,
according to the Justice Department.
For more information, please visit http://www.affinionsecuritycenter.com.
About Affinion Security Center
Affinion Security Center, a division of Norwalk, Conn.-based Affinion
Group, is a premier security, credit monitoring and identity theft
protection innovator with nearly 35 years of global experience. It launched
HotLine, a leading ID theft, credit card, fraud protection and security
service in 1969. PrivacyGuard, a comprehensive membership credit monitoring
product which was created in 1992, remains one of the most widely used in
the U.S. In 2006, ID Secure, a sophisticated tool that uses leading-edge
public records, Social Security number and credit monitoring technology to
fight ID theft, was born. Another ID theft protection service in Affinion's
growing security business is PC SafetyPlus, an identity theft software
service that protects members with a personal firewall to thwart hackers
and other online ID threats. PC SafetyPlus software features automatic
updates and service upgrades for protection against prevailing computer
viruses, spyware and worms. In 2008 BreachShield, the preeminent solution
to corporate data breach response, was introduced to the product line.
Affinion Security Center is part of the steering committee of the Identity
Theft Prevention and Identity Management Standards Panel (IDSP) and is a
member of the Staples Security Council. For more information please visit
http://www.affinion.com.
SOURCE Affinion Security Center
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Related links:
http://www.affinionsecuritycenter.com
http://www.affinion.com
CONTACT:
Todd Smith of Affinion Group,
+1-615-764-2598, todd.smith@affiniongroup.com; or Sari Martin of
ICR, Inc., +1-203-682-8345, sari.martin@icrinc.com
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