TOPEKA, Kan., July 31 /PRNewswire-FirstCall/ -- This fall, students
will march to the head of the class with the latest must-have accessories
like ankle boots, quilted and snub-toe ballet flats, patent handbags,
graphic canvas slip-ons, and sporty backpacks. At prices averaging under
$20, kids and teens can ring in the new school year outfitted in latest
brands and trends for a lot less.
On a mission to democratize fashion and design in the footwear
category, Payless ShoeSource(R) (NYSE: PSS) is bringing shoppers the latest
styles at unbeatable prices. Having recently revamped its brand image,
redesigned stores for an enhanced shopping experience, and launched
Designer Collections (that actually hit the runway at New York Fashion
Week) such as Abaete for Payless and Lela Rose for Payless, the company
also is securing its position as a "House of Brands" retailer with an
expanded portfolio of well-known brands now or soon-to-be offered at
Payless stores including Airwalk(R), American Eagle(TM), Dexter(R),
Tailwind(R), Champion(R), Spalding(R) and Dunkman(TM).
"We are committed to delivering fresh, fashion-forward branded products
that channel youthful energy and individuality," said Matt Rubel, chief
executive officer and president of Payless ShoeSource. "With the arrival of
our back-to-school collection featuring top brands, not only will trend-
and brand-conscious kids hit the halls with confidence, their parents won't
feel the dent in their pocketbooks."
The Payless back-to-school collection features the latest silhouettes,
colors, and materials including:
-- Silhouettes -- T- and ankle-strap heels, mary jane pumps, loafers,
retro joggers, slip-on sneakers, round and snub-toe ballet flats and
boots ranging from slouch ankle styles to over-the-knee tall-shaft
boots
-- Colors -- classic black, burnished bronze, steel silver, deep navy,
rich browns, and fiery reds
-- Materials -- canvas, classic black and colored patent, faux-suede,
tweed, satin, lucite, athletic mesh, and sweater knit
-- Details -- color-blocking, strap details, menswear-inspired accents,
bows and buttons
Coordinating handbags come in structured shapes and feature the most
popular fall materials such as patent and tweed. Sturdy backpacks with
multiple zipper and buckle pockets provide plenty of storage space for the
student on-the-go.
Designer-obsessed teens can score runway-worthy looks with the Abaete
for Payless Fall 07 collection, currently hitting stores. The line reflects
styles straight from the Abaete Fall runway show at New York Fashion Week,
and includes hot mod looks with patent and lucite accents and geometric
styling.
This fall, Payless will release the second collection for the new
Tailwind(R) brand of fashion-meets-performance footwear, guaranteeing that
students won't have to sacrifice style for function in gym class. Sleek
lines and groundbreaking technology combine to create premium gear as
highly affordable as it is innovative.
Girls seeking to rock the style of their favorite pop icon will cheer
for Payless' exclusive, limited-edition Hannah Montana footwear collection.
Beginning in September, the Hannah Montana footwear collection will be
available only at Payless and will include a range of dress, casual and
athletic styles featuring fun guitar themes and other trend details aligned
with Hannah's pop star status.
Airwalk(R) and American Eagle(TM) collections feature fun canvas shoes
and handbags with all the latest graphic treatments.
The Payless Back-to-School Collection recently began appearing in
stores nationwide, offering a wide range of branded on-trend footwear,
handbags, and backpacks designed to meet the personal style preferences of
kids everywhere at prices parents appreciate.
Payless ShoeSource, Inc., the largest specialty family footwear
retailer in the Western Hemisphere, is dedicated to democratizing fashion
and design in footwear and accessories and inspiring fun, fashion
possibilities for the family at a great value. As of the end of the first
quarter 2007, the company operated a total of 4,564 stores. In addition,
customers can buy shoes over the Internet through Payless.com(R) at
http://www.payless.com.
SOURCE Payless ShoeSource, Inc.
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Related links:
http://www.payless.com
CONTACT:
Mardi Larson, +1-612-928-0202,
mardi@mardilarson.com, for Payless ShoeSource, Inc.
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