Seasoned Executives to Discuss Internet B2B Marketing at September 24
Panel Hosted by Lee Greenhouse
WASHINGTON, July 31 /PRNewswire-USNewswire/ -- How have emerging
technologies such as online advertising, search engine optimization,
user-generated content and social media impacted the ways that businesses
attract customers? What are the most effective marketing techniques in the
business-to-business environment? Are there significant differences between
B2B and B2C marketing, or do the basics apply no matter the audience?
Today, the Software & Information Industry Association's (SIIA) Content
Division announced its "Chicago Brown Bag Lunch: Using the Internet for B2B
Customer Acquisition," the latest in the organization's national series
addressing current, cutting-edge industry issues.
The September 24, 2008, panel discussion, to be held at the Chicago
offices of Holland & Knight LLP, will be moderated by Lee Greenhouse,
President of Greenhouse Associates. Mr. Greenhouse provides product and
market strategies to leading online publishers, media companies,
information businesses and software companies. His expertise includes:
market research, business planning and development, competitive analysis,
due diligence, and process improvement.
As part of the panel discussion, experienced marketing executives who
have successfully used the Internet to acquire customers will share their
expertise and case studies of what has (and has not) worked for them.
What: "Chicago Brown Bag Lunch: Using the Internet for B2B Customer
Acquisition"
When: September 24, 2008
11:30am - 1:30pm CT
Where: Holland & Knight LLP
131 S. Dearborn St., Suite 3000
Bua Conference Room
Chicago, IL 60603
For more details regarding the event, please visit siia.net/events
Media interested in participating in the event, or in speaking with
SIIA Content Division Vice President Ed Keating, should contact Beth Dozier
at 202-429-1833 or bethdozier@rationalpr.com.
About SIIA
The Software & Information Industry Association (SIIA) is the principal
trade association for the software and digital content industry. SIIA
provides global services in government relations, business development,
corporate education and intellectual property protection to more than 550
leading software and information companies. For further information, visit
http://www.siia.net.
SIIA Communications Contact: Eileen Bramlet, 703.927.2022,
ebramlet@siia.net
Rational PR Contact: Beth Dozier, 202.429.1833,
bethdozier@rationalpr.com
SOURCE Software & Information Industry Association
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Related links:
http://www.siia.net
CONTACT:
SIIA Communications: Eileen Bramlet,
+1-703-927-2022, ebramlet@siia.net, or Rational PR: Beth Dozier,
+1-202-429-1833, bethdozier@rationalpr.com
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