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Catalina Marketing Plans to Vigorously Defend Against Recently Filed Class Action Lawsuits

    ST. PETERSBURG, Fla., Aug. 1 /PRNewswire/ -- Catalina Marketing
Corporation (NYSE: POS) today announced that it, and certain current and
former officers of the company and its Catalina Health Resource business unit,
have been named as defendants in purported shareholder class action lawsuits
alleging violations of federal securities laws.  The plaintiffs allege that
the defendants made positive statements concerning the company's expectations
about growth in its revenues and earnings and the demand that existed for the
company's services, and that the defendants engaged in improper revenue
recognition.  The lawsuits allege that these improper acts took place
beginning in early calendar year 2002.  Plaintiffs allege these statements and
actions were misleading and seek unspecified damages.  Catalina Marketing
believes the claims are meritless and will defend against them vigorously.
    Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) provides a wide range of strategic, targeted
marketing solutions for consumer goods companies and retailers.  The targeted
marketing services of the company are provided by interrelated operating
groups that strive to influence the purchasing behavior of consumers wherever
and whenever they make purchase decisions.  Through these operating groups,
Catalina Marketing is able to reach consumers internationally and domestically
-- in-store, using incentives, loyalty programs, sampling and advertising
messages; at home, through direct mailings; and online.  Personally
identifiable data that may be collected from the company's targeted marketing
programs, as well as its research programs, will not be sold or given to any
outside party without the express permission of the consumer.
    Certain statements in the preceding paragraphs are forward-looking, and
actual results may differ materially.  Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods and pharmaceutical manufacturers for the issuance
of certain product coupons and other promotions, the effect of economic and
competitive conditions and seasonal variations, actual promotional activities
and programs with the company's customers, the pace of installation of the
company's store network, the policies and programs of the company's retail
partners, the success of new services and businesses and the pace of their
implementation, and the company's ability to maintain favorable client
relationships.

    For further information, please contact Diana L. Myers, Executive Counsel,
Legal Affairs at (727) 579-5012.


SOURCE Catalina Marketing Corporation




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Related links:
  • http://www.catalinamarketing.com
    CONTACT:
    Diana L. Myers, Executive Counsel, Legal
    Affairs, Catalina Marketing Corporation, +1-727-579-5012