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AGEIA Drives Physics Standardization With Support for COLLADA Digital Asset Schema

    LOS ANGELES, Aug. 2 /PRNewswire/ -- At SIGGRAPH 2005, AGEIA(TM)
Technologies, Inc., the pioneer in hardware-accelerated physics for games,
today announced its continued support for physics standardization by its
contributions to the COLLADA digital asset exchange schema. AGEIA is helping
to define COLLADA physics, providing a standardized way for physics to be
implemented into a variety of game development environments using a variety of
creative tools.
    COLLADA (COLLAborative Design Activity) is supported by major tools
vendors such as Alias, Avid and Discreet, as well as other significant
third-party tools vendors and 3D graphics board manufacturers. The goal of
COLLADA is to establish an open standard digital asset schema for interactive
3D applications. Originally created by Sony Computer Entertainment Inc.,
COLLADA has earned broad support among game developers. AGEIA's role in the
COLLADA physics standards' process will be included in a presentation given by
Sony Computer Entertainment America at SIGGRAPH 2005.
    "AGEIA is committed to expanding the role of artists in the game
development process, which is why we support open physics standards that will
help make physics a high impact feature of game play through tight integration
with content creation tools," said Andy Keane, vice president of marketing at
AGEIA Technologies. "In addition, our collaboration with Alias, Avid, Autodesk
and many other tools vendors in COLLADA is giving us a better understanding of
the artist's workflow and how we can further gear our technology to meet their
needs."

    About AGEIA
    AGEIA(TM) Technologies, Inc. is a fabless semiconductor company and the
pioneer of hardware-accelerated physics for games. Its flagship product, the
physX(TM) processor, is the world's first dedicated physics processing
unit -- a completely new hardware category. The physX processor and supporting
software deliver the processing horsepower to calculate real-time interactive
worlds. Developers can define these worlds to obey the laws of classical
physics, or create their own physical laws that make their game a unique,
hyper-dimensional experience.
    AGEIA seeks to ignite innovation in the games industry by working with
leading developers, publishers, add-in board vendors and console manufacturers
to deliver the next generation of physically immersive entertainment. Consumer
add-in boards and systems equipped with the AGEIA physX processor and games
that take advantage of the technology will be available in late 2005. For more
information visit http://www.ageia.com.

    NOTE:  AGEIA, physX and NovodeX are trademarks of AGEIA Technologies, Inc.
All other products are trademarks of their respective companies.

     AGEIA Media Contact:
     Kim Stowe
     Stowe Consulting
     (408) 839-8750
     kim@kimstowe.com


SOURCE AGEIA Technologies, Inc.




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Related links:
  • http://www.ageia.com
    CONTACT:
    Kim Stowe of Stowe Consulting,
    +1-408-839-8750, or kim@kimstowe.com, for AGEIA