Online Display Ads with Live New Homes Inventory Engage Consumers and Build
Website Traffic
SAN FRANCISCO, Aug 2 /PRNewswire/ -- REAL ESTATE CONNECT -- AdMission
Corporation, a provider of online advertising solutions, today announced
that AdMission Spotlight Ads is being used extensively to feature new homes
to local shoppers. New home manufacturers, their ad agencies and online
publishers are using Spotlight Ads to reach local consumers with a powerful
combination of real-time new home listings and home builder branding that
reaches new consumers, increases consumer engagement and drives home
builder website traffic.
Spotlight Ads perform significantly better than traditional banner ads
and encourage local consumers to interact with the home builder's marketing
message on average for over a full minute at a time. The online display ads
drive more traffic to a home builder's website and listing detail pages, as
well as improving the effectiveness of companion search marketing programs.
According to research from the National Association of Realtors (NAR),
new single-family home sales in June 2007 were 22% below the annual figure
for 2006. Most new home builders are facing an over built market and are
looking for unique ways to reach home shoppers. Unlike typical display
advertising, click-throughs generated by AdMission Spotlight Ads produce
"interested" website traffic that has interacted with the home builder's
brand and actual available inventory photos, model floor plans, video-like
walkthroughs, and more.
"Spotlight Ads have been a very effective online marketing tool for our
new homes in the Denver market," said Rebecca Morris, director of marketing
for KB Home, one of the country's premier new home builders. "We've seen
much higher than average click-through rates to our website -- in some
cases close to triple. Engaging a prospective buyer and extending their
interaction to collect information and view our homes displayed in the
Spotlight Ad is also extremely valuable. This is not something we were able
to achieve with traditional display ads featuring branding only."
Full service media planning and buying agency Mediasmith piloted
AdMission Spotlight Ads with their home builder clients as a new online
advertising option. "Traditional advertising programs have mass reach but
are often not as effective," said Karen McFee, executive vice president,
Mediasmith. "Spotlight Ads is an interactive, visual ad unit that can be
precision targeted and performance tracked. It's an excellent component of
a digital campaign for advertisers with an inventory-centric business. We
are impressed by our pilot ad stats that indicate substantial interest
among online new home shoppers."
"80% of buyers start searching for their new home online and 29%
eventually buy a home they saw online first," said Sarah Pate, president
and CEO, Admission Corporation. "Print display ads are generating only 5%
of sales, but on average, are accounting for 39% of a realtor's ad budget.
Builders can now use Spotlight Ads to effectively target and attract new
entrants into the real estate purchase cycle, as well as using the live
inventory showcase to attract the attention of buyers who might largely be
considering existing homes."
About AdMission Corporation
AdMission Corporation delivers dynamic display ads featuring real-time
autos, real estate, recruitment and retail inventory across targeted
networks. AdMission's flexible ad units combine patented rich media
handling, e-commerce and direct response to provide advertisers with one of
the most visual, interactive online marketing solutions available. Learn
more about AdMission at http://www.admission.net
About KB Home
Celebrating its 50th anniversary in the homebuilding industry, KB Home
is one of America's largest homebuilders. Headquartered in Los Angeles, the
Company has domestic operating divisions in 15 states, building communities
from coast to coast. KB Home is a Fortune 500 company listed on the New
York Stock Exchange under the ticker symbol "KBH." For more information
about any of KB Home's new home communities or complete mortgage services
through Countrywide KB Home Loans, call 888-KB-HOMES or visit
http://www.kbhome.com.
About Mediasmith
Mediasmith is a recognized leader as a full service media planning and
buying agency. We specialize in the integration of traditional and digital
media, media consulting, search, and audience development with a rapidly
growing practice in emerging technologies and their applications.
http://www.mediasmith.com
AdMission Spotlight Ads is a trademark of AdMission Corporation.
The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.
SOURCE AdMission Corporation
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Related links:
http://www.admission.net
http://www.kbhome.com http://www.mediasmith.com
CONTACT:
Tara Thomas of AdMission Corporation,
+1-925-328-1211, Tara.Thomas@admission.net
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