The Industry's Largest Technical Conference Continues to Provide
   Unparalleled Hands-on Access to the Technologies of the Future and the
                     Leading Innovators in the Industry

    MANHASSET, N.Y., Aug. 2 /PRNewswire-FirstCall/ -- CMP Technology today
announced the program for its annual Embedded Systems Conference (ESC)
Boston (http://www.embedded.com/esc/boston), running September 18th to the
21st at the Hynes Convention Center. ESC is the industry's largest
international embedded technical conference and exhibition. This year's
Boston conference will bring together some of the most respected and
innovative minds in the field to offer attending systems architects and
engineers their choice of more than 100 training sessions, courses and
seminars covering methodologies, processes, and techniques fundamental to
the development of embedded systems.
    ESC Program Highlights:
    The marquis event of the new CMP TechMash Boston, the 2007 Embedded
Systems Conference will for the first time offer attendees from more then
35 countries the opportunity to register to earn university credits for
courses taken at ESC through an innovative partnership with the University
of California (UC) San Diego. Emphasizing the high quality content and
instructors participating in the program, the UC San Diego Extension
Embedded Software Engineering Specialized Certificate is a series of
courses that emphasizes the programming as well as the relevant hardware
knowledge embedded engineers must be familiar with.
    The conference will maintain its high standard of providing attendees
with access to product experts from the industry's leading companies,
valuable networking opportunities and entertaining live events and free
programming such as:
    -- The first-ever East Coast conversion of a Toyota Prius to a plug-in
       hybrid by the California Cars Initiative
    -- Live Tear Downs of a Nike Triax Elite and Vectrix MAXI-Scooter
    -- A chance to win the Intel Chopper, a custom built embedded technology-
       based motorcycle by Orange County Choppers.
    -- Wireless Kit give-aways by Texas Instruments and ANT


    To register for ESC Boston, visit:
    http://www.embedded.com/esc/boston/registration/
    Commentary:
    "Embedded systems are the backbone of the increasingly dominant Web 2.0
world and practitioners should therefore be equipped with the latest
engineering techniques available to keep pace with this rapidly evolving
market," said David Blaza, Publisher Embedded Systems. "CMP's goal is to
provide attendees of this year's Embedded Systems Conference Boston with
our most ground-breaking and hands-on program yet to inspire them to take
their endeavors to new heights by granting them applicable skills that will
provide a competitive advantage."
    "No other conference offers attendees the opportunity to see first-hand
so many of the latest embedded systems technologies in one location," said
Rich Nass, Editor in Chief & Conference Chair. "From our engaging and
interactive conversions and tear downs to our packed exhibit floor, systems
engineers and architects will leave the conference with a deeper
understanding of embedded systems that only a live event of this nature can
provide."
    More Upcoming Components of ESC Boston 2007:

    -- Learn from embedded industry gurus such as:
        -- Dan Saks, President, Saks & Associates
        -- Jack Ganssle, Chief Engineer, The Ganssle Group
        -- Larry Mittag, Lead Consultant, Mittag Enterprises


    -- Choose from 13 program tracks including:
        -- Automotive Technology, Debugging, Verification and Test,
           Design-Team Management, DSP & Multimedia Programming &
           Applications, Hardware, Linux & Open Source, Multi-core &
           Multi-threaded Processing, Real-Time Development, Security,
           Software Development, UML & Modeling, Wired & Wireless Networking,
           and Up-to-the-Minute track

    -- Check out hot new products in a hands-on environment at the ESC
       exhibition on September 19th and 20th and view the latest embedded
       technologies from top international companies including:
        -- Intel, Texas Instruments, Microchip, National Instruments and Green
           Hills Software

    -- Visit the Disruption Zone to see groundbreaking innovation from leading
       start-ups
    About CMP Technology (http://www.cmp.com)
    CMP Technology is a marketing solutions company serving the technology
industry. Through its market-leading portfolio of trusted information
brands, CMP has earned the confidence of more technology professionals than
any other media company. As a result, CMP is the premier provider of
access, insight and actionable programs designed to connect sellers and
buyers in ways that yield superior return on investment. CMP Technology is
a subsidiary of United Business Media (http://www.unitedbusinessmedia.com),
a global provider of news distribution and specialist information services
with a market capitalization of more than $3 billion.
    About TechMash CMP Technology will celebrate the spirit of
collaboration and combined brain power at TechMash Boston 2007. TechMash
2007 will include The Embedded Systems Conference; the industry's largest
international embedded technical conference and exhibition, Software
Development Best Practices; a strategic forum for senior software
developers, and RFID World Boston, focused on security, privacy and
authentification issues for the community that is using, building,
leveraging, and driving radio frequency identification (RFID) technology.
    Carole Trachimovsky                      Linda Uslaner
    The Horn Group for CMP Technology        CMP Technology
    ctrachimovsky@horngroup.com              luslaner@cmp.com
    (781) 356-7100                           516-562-7685

Link to this page: