OAKLAND, Calif., August 3 /PRNewswire/ -- BASE Consulting Group, Inc., a
leading provider of Data Warehousing and Business Intelligence solutions,
today announced their participation in Andromedia's eMarketing Solutions
Program, which allows e-commerce companies to get closer to their customers,
increase customer loyalty, and drive revenue.
Andromedia is the Smart eMarketing company. Smart eMarketing results from
leveraging every step in the e-marketing value chain -- building user
profiles, identifying patterns and relationships, determining the appropriate
response, responding in real-time, and measuring results in order to refine
the process. Andromedia's ARIA Web analysis software and LikeMinds
personalization software enable customers to create a better online experience
and increase sales. ARIA captures, records and analyzes high-value data in
real-time and reports on customer behavior that is meaningful to an online
business. LikeMinds Personalization Server engages customers with highly
accurate product recommendations and personally relevant content that helps
them decide what to try and what to buy. Andromedia is the only vendor that
offers an integrated solution that combines applications-level behavior
tracking, real-time personalization, and the ability to report on the
effectiveness of personalized promotions.
"We chose to partner with BASE Consulting Group because of their
experience in data warehousing for enterprise and e-commerce applications,"
said Steve Kanzler, Vice President of Marketing at Andromedia. "The use of
data warehousing technologies will enable us to offer a more complete business
intelligence reporting solution to our customers that integrates data being
captured by ARIA and LikeMinds with data captured by other enterprise
applications such as ERP or CRM packages."
"Partnering with Andromedia will extend our ability to provide critical
e-Business Intelligence solutions to companies doing business on the
Internet," said Jim Wirth, Co-founder and Managing Director of Sales and
Marketing at BASE Consulting Group. "The integration of e-commerce data with
other enterprise data through data warehousing will allow companies to see the
whole picture when it comes to understanding and marketing to their
customers."
About BASE Consulting Group, LLC
Founded in 1994, BASE Consulting Group was recently named the 12th Fastest
Growing Private Company in the San Francisco Bay Area by the San Francisco
Business Times. BASE's consulting services are divided into four practice
lines. The "Information Access" practice line focuses on data warehousing and
end-user reporting solutions for enterprise applications. The "e-Business
Intelligence" practice line offers innovative Business Intelligence solutions
using thin-client and e-commerce technologies. The "Strategic Technology
Consulting" practice line delivers consulting services in the areas of
Business Analysis, Business Process Consulting, Software Selection, Strategic
Business Systems Planning, and Temporary IS Management. The "Systems
Integration" practice line, focuses on data conversion and operational
reporting related to implementations of enterprise resource planning (ERP),
Customer Relationship Management (CRM), and other business applications.
BASE also conducts training courses at the BASE Training Center in
Oakland, California, as well as at their client sites, and has leveraged their
expertise in business intelligence to develop a comprehensive Data Warehousing
Certificate program, which is offered through the University of California,
Berkeley Extension.
BASE's customers include: Acuson, Airtouch Cellular, Cisco Systems,
Fujitsu Computer Products of America, Hitachi Data Systems, McKesson HBOC,
Nextel Communications, Occidental Oil & Gas Corporation, Pacific Bell
Directory, PeopleSoft, Silicon Graphics, and Sun Microsystems.
Information on BASE Consulting Group's consulting, training and software
sales services is available on the worldwide web at
http://www.baseconsulting.com or by phone at 510-628-3300.
About Andromedia
Founded in 1996, San Francisco-based Andromedia (http://www.andromedia.com) is a
leading supplier of e-marketing software for e-commerce. Andromedia has more
than 120 customers, including many of the largest sites on the Web. Major
customers include Audi; Boston Herald; Checkout.com; Cinemax; Columbia House;
Cyberian Outpost; E*TRADE; Intuit; Levi Strauss & Co; Office Depot Online;
Sony; Sun Microsystems; the U.S. Postal Service; The Weather Channel; and West
Coast Entertainment Corporation.
SOURCE BASE Consulting Group
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Related links:
http://www.baseconsulting.com
CONTACT:
Jim Wirth, Co-Founder and Managing Director
of Sales & Marketing of BASE Consulting Group, 510-628-3300, ext.
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