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GN Netcom First to Introduce Incoming Digital Noise Reduction; GN 8210 Headset AMP Tackles Longstanding Background Noise Issue

  Contact center and corporate users will benefit from GN 8210's ability to
 reduce incoming noise from callers; Delivers productivity, safety, and sound
                             quality enhancements

    NASHUA, N.H., Aug. 3 /PRNewswire/ -- GN Netcom, the hands-free technology
leader, today announced that its innovative GN 8210 digital headset amplifier
-- which finally addresses the problem of caller-originated background noise
during phone calls -- is available for purchase through GN Netcom's network of
authorized specialty, catalog and online resellers.
    The GN 8210 digital headset amplifier digitizes and dramatically enhances
audio from the caller -- while deleting distracting background noises such as
environmental sounds and cell phone interference.
    While any phone users can take advantage of this technology, contact
centers employees in particular -- who increasingly handle calls originating
from mobile phones -- will experience dramatic productivity benefits from
their usage of the GN 8210 digital headset amp. Less repetition will be
needed, calls will be shorter, and the interaction between contact center
agent and caller will be smoother and easier.  These benefits directly
contribute to reduced contact center costs, and higher customer service
levels.
    In addition, the DSP chip in the GN 8210 enables a range of other features
including automatic volume adjustment, unsurpassed acoustic protection and
spike filtering, and customizable sound preferences.
    The GN 8210 solves several key problems faced by headset users. "Digital
technology is the logical evolution of the headset amplifier. By digitizing
and dramatically enhancing the incoming call signal, enterprises can
experience a range of productivity benefits including reduced call time
through greater intelligibility and less repetition, superior acoustic
protection for the user, and the ability to create a more pleasant work
environment," said Art Schoeller, Senior Analyst and Call Center Market
Analyst with The Yankee Group.
    "GN Netcom's in-depth knowledge of the contact center and office markets
has led us to develop a breakthrough headset amplifier that can offer benefits
that were impossible with an analog device," said Raajnish A. Chitaley,
director of marketing for GN Netcom, Inc. "With the growing use of open work
environments, such as cubicles, and mobile phones, the GN 8210 provides
contact centers with unprecedented productivity and shorter calls, as well as
a more pleasant interaction with callers."

    Unparalleled Features, Remarkable Benefits
    GN Netcom's extensive market research, from more than three million
installed contact center seats, identified a number of opportunities to
improve the headset experience in the enterprise and contact center
environment that could not be addressed through analog products. GN Netcom's
leadership in DSP technologies in partnership with its sister company GN
Resound, the world leader in digital technology for hearing instruments,
allowed it to overcome the following obstacles in a novel manner:
   -- Incoming noise canceling. While noise canceling headsets allow the user
      to be more clearly understood by the caller, the ability to reduce the
      background noise from the incoming caller previously has not existed.
      To solve this issue, the GN 8210 digitally monitors the incoming signal
      and is able to filter out system and background noise so that users
      experience crystal clear communication at all times. When paired with
      GN Netcom's noise canceling headsets, this is the first system that
      reduces noise on both the incoming and outgoing signal. The result is
      unprecedented productivity, shorter calls, and a more pleasant
      interaction not marred by the need to repeat oneself.
    -- Automatic volume adjustment of the incoming signal. With the increasing
       variety of telecommunication choices -- traditional landline, mobile,
       Voice over IP -- the signal strength of the incoming call is
       increasingly uncertain. The GN 8210 continually monitors the volume
       level of an incoming call and automatically adjusts the volume of the
       person on the other end. The result is that the user will always hear
       the caller at the same level, ensuring clarity and eliminating the
       need to continually adjust the volume control.
    -- Unsurpassed noise suppression and acoustic protection. There is a
       growing awareness of the fatigue that can be caused by continual
       exposure to noise and the danger that sudden loud sound spikes from
       system noise, fax machines, etc... can present. In fact, international
       standards have been developed that recommend limiting noise exposure
       to a weighted average of 85 db throughout the work day. The GN 8210
       digitally monitors and prevents the signal from exceeding a weighted
       average of 85 db.  The result is a safer work environment and reduced
       fatigue, as well as compliance with growing regulatory requirements.
       In addition, the GN 8210 can eliminate loud noise spikes faster and
       prevent against recurrence longer than any other product on the
       market.
    -- Tailor the sound to the user. The GN 8210 provides a setting that
       enhances the treble, or high-frequency sounds, to improve clarity for
       users with slight high-frequency hearing loss common to aging.

    The GN 8210 is available for a MSRP of $140. For more information please
visit GN Netcom online at http://www.gnnetcom.com. Evaluation units are
available to the press through the contact information above.

    About GN Netcom
    GN Netcom is a world leader in hands-free communication technologies. The
company develops, manufactures and markets a broad portfolio of corded as well
as wireless headsets and related products through its two market focused
divisions: Contact Center & Office Division and Mobile Division.
    The Contact Center & Office Division, under the GN Netcom brand, provides
solutions covering the hands-free communication needs of professionals working
in contact centres and offices. The Mobile Division provides innovative hands-
free solutions under the JABRA brand for users of mobile devices. For
information about products please visit http://www.gnnetcom.com/usa.
    GN Netcom is part of GN Store Nord, a global market leader in personal
communications. http://www.gn.com.

    CONTACT:
     Ethan Rasiel
     Edelman
     212-704-4521
     ethan.rasiel@edelman.com


SOURCE GN Netcom




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    CONTACT:
    Ethan Rasiel of Edelman, +1-212-704-4521,
    ethan.rasiel@edelman.com