Crawford Williamson Brings Ideal Mix of Global, Consumer and Online Experience
to Expand True Internationally
DALLAS, June 22 /PRNewswire/ -- True(TM), the world's preeminent online
relationship service, today announced it has added Sandra Crawford Williamson
to its executive management team as the company's Chief Global Officer.
Crawford Williamson infuses the True team with a great depth and breadth of
experience, hailing from such global brand leaders as Universal, Nabisco,
Coca-Cola, Procter & Gamble, and most recently as an executive from the toy
industry. As the company's Chief Global Officer, Crawford Williamson will
help drive True expansion into new and international markets, overseeing all
operations and business development efforts.
Sandra Crawford Williamson has a lengthy and successful track record of
creating and managing consistent profitable growth for a range of global
companies -- from spearheading the introduction of a German-based toy company
into The Americas, to driving marketing and sales initiatives for companies
such as the Universal Studios, Nabisco brands including Oreo and Ritz; Coca
Cola, and Procter & Gamble.
"Sandra is a welcome addition to our executive management team. She
brings a level of experience and dynamism to the table that will kickstart our
efforts to put True on the worldwide map," said Ruben Buell, president of
True. "As we increase our presence, her experience in global operations,
logistics, sales, and online and consumer marketing will be in great demand.
We look forward to enlisting her strategic insights and ability to execute as
True enters its next phase of growth."
"I've worked for a number of global Fortune 500 companies throughout my
career and I'm looking forward to applying this degree of experience to a
smaller, nimbler and more entrepreneurial organization," said Crawford
Williamson. "True already has the product and the people required to be a
leader in its industry and my goal is to ensure its expansion is smart, smooth
and profitable."
Prior to joining True, Crawford Williamson was President and General
Manager of Zapf Creation, a Germany-based toy company, where she was
responsible for creating and establishing the subsidiary for The Americas.
While at Zapf Creation, she led the firm's customer partnerships with
Wal*Mart, Target, Toys R Us, QVC, eBay and Costco, to name a few.
Her experience at a variety of other global companies is highlighted by
several career accomplishments. At Universal Studios, Crawford Williamson is
credited with winning the partnership with the number one online travel
company, which represented millions in annual sales. At Nabisco, Williamson's
vision led to Nabisco's development of the first Aisle Architecture and
cross-category perimeter strategies for the grocery industry, which applied
breakthrough database and affinity marketing technology and consumer
segmentation analysis. Through her work at Coca-Cola, she is credited with
moving the beverage giant into the online age by pioneering and instituting
the first electronic business plan, which saved millions of dollars and
communicated vital sales information to the field at unprecedented speed.
Crawford Williamson holds a bachelor's degree in communication from
Louisiana State University and an MBA in global management from the University
of Phoenix. She is currently pursuing a doctorate degree in management. She
can be contacted at SandraCrawford.Williamson@true.com.
About True
True stands alone as the world's preeminent online relationship service.
Based on an advanced, scientific compatibility test uniquely endorsed by
Psychology Today and independently certified by one of the leading experts in
tests and measurements to comply with the standards of the American
Psychological Association, True is the only online relationship service that
actively protects the safety of its members by conducting extensive criminal
background screenings. With the help of proprietary research and the
industry's most extensive team of scientists, relationship experts and
psychologists, True members are guided step-by-step through all stages of the
relationship-building process.
To find out more about how True helps people around the world Live, Love
and Learn(TM), please visit http://www.true.com.
For further information, please contact Olivia Horoshko of Ogilvy Public
Relations Worldwide, +1-310-248-6183, Olivia.Horoshko@ogilvypr.com, for True.
SOURCE True
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Related links:
http://www.true.com
CONTACT:
Olivia Horoshko of Ogilvy Public Relations
Worldwide, +1-310-248-6183, Olivia.Horoshko@ogilvypr.com, for
True
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