Pre-Eminent Online Relationship Service Broadly Expands Its Corporate Mission;
Bolsters Its Growing Team of Psychologists and Relationship Advisors With
Addition of Four World-Renowned Experts
DALLAS, June 14 /PRNewswire/ -- As part of a full-scale re-branding,
TRUEBeginnings(TM) today announced it has changed its name to True
(http://www.true.com), reflecting the company's broadening mission to help people
enrich their lives in love, work and play by helping them find more meaningful
relationships in the safest, most secure environment possible. True also has
added four new experts to its growing counseling staff and advisory board.
From an on-staff life coach, to a cyberflirting expert, to an "offline
flirting" expert, to an esteemed personality psychologist, True's growing team
of psychology and relationship advisors demonstrates the company's invigorated
commitment to act as a trusted and knowledgeable life guide to all its
members.
With the new tagline "Live. Love. Learn.(TM)" leading the re-branding and
site enhancements, the new True emphasizes its unique, scientific approach to
helping members develop meaningful relationships in all areas of their lives
using its patent-pending TRUE Compatibility Test(TM) -- the only test of its
kind independently certified to meet the testing standards of the American
Psychological Association and to be endorsed by Psychology Today. Unlike any
other online relationship service, True focuses on helping individuals
discover more about themselves, not only through the TRUE Compatibility
Test(TM), but also through the site's vast array of research-driven and
psychology-focused editorial content and its growing team of in-house
advisors, psychologists and relationship experts.
"As the only online relationship service to provide high-quality,
research-based advice, guidance and commentary on all kinds of relationships
-- not just romantic ones -- we feel the name True best represents our
broadening mission. We are expanding our reach to help individuals in a
variety of new and exciting ways, which we look forward to rolling out in the
coming months," said Herb Vest, founder and CEO of True. "The recent
additions to our advisory and psychology teams reinforce our efforts to
provide our members with up-to-date advice and support that is designed to
help them learn more about themselves, their hopes and desires, so they are
better prepared to find the life connections they're looking for."
New to True are esteemed relationship experts Dr. Monica Moore, Dr. Monica
Whitty, Dr. Samuel Gosling, and self-esteem coach, Anisa Aven:
Dr. Monica Moore, a leading thinker on nonverbal courtship patterns, joins
the True advisory board as the "in-person flirting" expert. Moore earned a
Ph.D in experimental psychology from the University of Missouri -Columbia, and
has spoken countless times on the topic of nonverbal courtship signaling, in
addition to having published dozens of papers on the same topic.
Dr. Monica Whitty joins the True advisory board as the "cyber-flirting"
expert. Dr. Whitty's current research is well represented in the scientific
literature and predominantly focuses on Internet relationships, emphasizing
trust developed online, misrepresentation of the self online, availability of
social support online, cyberflirting and cybersex, Internet infidelity,
cyberstalking, and Internet privacy and surveillance issues in the workplace.
Whitty earned a Ph.D in psychology from Macquarie University in Australia.
Dr. Samuel Gosling, who is currently an assistant professor of psychology
at the University of Texas at Austin, brings extensive expertise and an
exhaustive publication record in the field of personality measurement and
assessment to True's psychological studies team. Dr. Gosling earned a Ph.D in
social and personality psychology from the University of California at
Berkeley. Additionally, Gosling holds a fellowship position at the Center for
Advanced Study in Behavioral Sciences at Stanford University.
Anisa Aven, the well-known certified self-esteem and relationship coach,
joins the True team as its on-staff director of life coaching. An
accomplished author, speaker and radio show personality, Aven is the former
president of CreataVision Enterprises, a personal coaching program that is
tailored to individuals wanting to accelerate their personal, spiritual and
emotional development.
"I'm absolutely thrilled to be a part of True's growing team of
relationship experts and psychologists. The company has a unique offering
that no other online dating or relationship service can equal, and I'm looking
forward to applying my knowledge and experience toward helping our members
understand how they can deliberately create success in all areas of their
lives," said Aven.
As part of its identity change, the True Web site also debuts an improved
user experience, including improved navigation, broader searching options, and
more ways to connect with people. As always, True continues to provide the
highest degree of safety and security standards for its members as the only
site to offer criminal background screenings for all communicating members and
requiring all members to certify they are not currently married.
About True
True stands alone as the world's preeminent online relationship service.
Based on an advanced, scientific compatibility test uniquely endorsed by
Psychology Today and independently certified by one of the leading experts in
tests and measurements to comply with the standards of the American
Psychological Association, True is the only online relationship service that
actively protects the safety of its members by conducting extensive criminal
background screenings. With the help of proprietary research and the
industry's most extensive team of scientists, relationship experts and
psychologists, True members are guided step-by-step through all stages of the
relationship-building process.
To find out more about how True helps people around the world Live, Love
and Learn(TM), please visit http://www.true.com.
SOURCE True
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Related links:
http://www.true.com
CONTACT:
Olivia Horoshko of Ogilvy Public Relations
Worldwide, +1-310-248-6183, or Olivia.Horoshko@ogilvypr.com, for
True
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